Social class remains a key demand driver on both a micro and macro level.
The perceptual map of the global cell phone market based on features and price is as follows:
The first point of segmentation is with respect to behavior, in particular the benefits sought and usage rate. The demand in the developed world for smartphones has been driven by demand for new features. Younger consumers are heavy users of text messaging and this has driven demand for smartphones (IDC, 2010). Growth of the Blackberry is related to the need for quality communications application while the growth of the iPhone has derived from consumer interest in gimmicky applications. There is room, then, for segmentation with respect to behavior because the feature emphasis drives demand for particular devices. Users seeking only basic features -- phone, text, camera -- will be satisfied with a traditional mobile phone.
The second point of segmentation is…...
mlaWorks Cited:
IDC. (2010). Mobile phone recovery continues with nearly 22% growth in the first quarter. IDC. Retrieved May 21, 2010 from http://www.idc.com/getdoc.jsp?sessionId=&containerId=prUS22322210&sessionId=C2EB017778B81D90DFB6B541A0F0D3B6
ITU. (2010). Global uptake of ICTs increasing, prices falling. International Telecommunications Union. Retrieved May 21, 2010 from http://www.itu.int/newsroom/press_releases/2010/08.html
Parkes, S. & Teltscher, S. (2010). ITU sees 5 billion mobile subscriptions globally in 2010. International Telecommunications Union. Retrieved May 21, 2010 from http://www.itu.int/net/pressoffice/press_releases/2010/06.aspx
McCain, R. (no date). Monopolistic competition. Drexel University. Retrieved May 22, 2010 from http://faculty.lebow.drexel.edu/McCainR//top/Prin/txt/Imch/MC1.html
13.36% during 2007-2011, increasing the mobile subscriber base to 351.93 Million by the end of 2011.
The mobile penetration rate is forecasted to increase from 15.37% at the end of 2005 to almost 31% by the end of 2011.
The large number of potential African buyers reduces their negotiation power, which is convenient for companies as they don't have to deal with a lot of pressure from its customers.
Substitutes. The globalization and implicitly the technological advancement is likely to attract MNCs from the digital service industry, which can easily serve as substitutes for the mobile phone services. VoIP solutions are clearly a cheaper alternative to these services and since Africa is a poor continent, African customers are likely to be very price-sensitive.
ITU World Telecommunication/ICT Indicators, 2007
Suppliers. The number of companies that can supply mobile phone operators are still reduced in number, which is why they can have a strong negotiation power…...
mlaReference List
African Cellular Statistics, Accessed March 2009. Statistics of Mobile Usage in Africa. http://cellular.co.za/africa-cellguide.htm
Brandt21 - Commission for Afica. 2004. Africa Factsheet. Centre for Global Negotiations. http://www.brandt21forum.info/DFIDcommissionFactsheet.pdf
ClickAfrique, Accessed March 2009. The Fastest Growing Mobile Phone Companies, http://www.clickafrique.com/Magazine/ST014/CP0000002565.aspx
ITU World Telecommunication/ICT Indicators. 2007. http://www.itu.int/ITU-D/ict/publications/world/world.html
Mobile Phone Ad
Rhetorical Analysis: Nokia N-Series Ad
Advertisements, like other man-made artifacts, utilize the concepts of logos, ethos, and pathos to persuade its target audience to subscribe to the idea or message presented in it. Ads are just one of the many artifacts that can be used for persuasion, and as such, being an artifact with a purpose of persuading people, it is also susceptible to being an object of rhetorical analysis (or in specific usage, can also be called rhetorical criticism). In rhetorical analysis, the artifact is analyzed based on the elements of logos, ethos, and pathos. These elements are critical in the analysis, since they complete the substance not only of the artifact itself, but also of the content or the message it conveys to its target audience.
For this paper's discussion, rhetorical analysis will be applied to an advertisement of a mobile phone company. The Nokia N-series ad, which…...
Mobile Phone Trends and iPhone Technology
When considering the ever-changing and highly competitive global landscape of business today, firms must stay at the cutting edge of their respective fields in order to sustain profitability in the long-term. With the current exponential growth and advancement of technology and the computerization of business and learning, consumers and investors have become much more connected to the businesses they patronize (Kurzweil). Accordingly, companies are faced with the continuous task of finding new ways to understand and subsequently accommodate the needs of those customers and shareholders, while simultaneously securing lucrative business models and job environments. Over the last number of decades creativity and innovation in business processes have proven to be particularly vital in achieving success. Thus, with the inelastic demand for technology coupled with recent surges in technological innovation, mobile phones and other handheld devices have been transformed into the lifeblood on the contemporary technological…...
mlaBibliography
Botolf Maurseth, Per. "Convergence, Geography and Technology." Journal of Structural Change and Economic Dynamics 12.3 (2001): 247-276.
iHealth Lab Inc. Blood Pressure Monitoring System. 2011. 26 October 2011 .
Kantra, Suzanne. "Can Your iPhone Replace Your Remote Controls?" 2011. 26 October 2011 .
Kurzweil, Ray. "The Law of Accelerating Returns." March 2001. 26 October 2011 .
With Personal Calendar
M
Would be a nice-to
The Apple I-Phone has the largest number of 3rd party applications, numbering in the thousands; the rest are part of the Android operating system and have hundreds; all are available with compatibility to MS Office, all have a virtual keyboard, but the HTC keyboards are larger and more customizable. All Sync with personal calendars, and all have a 2-year warranty. A major inconvenience with the iPhone is that the user cannot even change the battery -- one must go to an Apple Center or mail the device into Apple -- downtime quite unacceptable.
The next step is to look at the prices and plans available for the phones chosen. This can be done virtually within a few minutes. Since our current contract expires, we are shopping for the least amount out of pocket. All phones but the iPhone can be easily unlocked to work with…...
mlaREFERENCES
Gonsalves, A 2010, Android Phones Steal Market Share, viewed August 2010,
Nusca, A 2009, Smartphone vs. Feature Phone, viewed August 2010,
There were often reports of people having headaches after abusing mobile phones or after standing near an antenna which emitted the signal towards mobile phones.
It is best for people to avoid using the mobile phone in favor of a standard landline phone in the cases in which both are available.
Due to the fact that mobile phones are currently low cost and thus affordable, more and more people use them. This also happens for the reason that mobile phone companies are coming up with cheaper phones and very attractive deals in terms of contracts.
The radiation coming from mobile phones can also be diminished with the help of hands free devices that use Bluetooth technology in order to avoid the contact between the user's head and the cellular and their use increases nowadays.
Despite the fact that most people are aware that the mobile phone radiations are not healthy, the need of…...
mlaWorks Cited
Lean, G. (2008). Mobile phone radiation wrecks your sleep. Retrieved October 9, 2008 from the Independent Web site: http://www.independent.co.uk/life-style/health-and-well-being/health-news/mobile-phone-radiation-wrecks-your-sleep-771262.html
Corporate Social Responsibility -- Internal as well as External CSR
Examine corporate social responsibility (CSR) from internal and external perspectives. Discuss the importance of CSR in advertising and critically examine some companies that may use CSR in a cynical context: for example, some companies are projecting the following attitude: Look at how ethical and community-minded we are, hence, you should buy our products because we really care more than our competitors.
Corporate Social Responsibility - Introduction
The idea of corporations becoming socially responsible and accountable to the communities in which they operate -- and to their stakeholders, including their customers -- is not a new concept. In fact, as Professor Craig Smith of the London Business School points out, the idea that businesses had "societal obligations" became "evident" back in the 19th century (Smith, 2003). In the aftermath of the Industrial Revolution British business leaders like George Cadbury (1879) and illiam Lever (1888)…...
mlaWorks Cited
Atkinson, L. (2013). Smart shoppers? Using QR codes and 'green' smartphone apps to Mobilize sustainable consumption in the retail environment. International Journal of Consumer Studies, 37(4), 387-393.
Babiak, K., and Wolfe, R. (2009). Determinants of Corporate Social Responsibility in Professional Sport: Internal and External Factors. Journal of Sport Management,
Volume 23, 717-742.
Cameron, D., Gregory, C., and Battaglia, D. (2012). Nielsen Personalizes The Mobile
Goldenline Market Plan
Golden Line will prove to the business community that it is the most prestigious technology firm in the industry. With an increase in technological advancement, Golden Line will pave the way for the future in the electronics industry. Golden Line intends to dominate the mobile phone industry by launching unbelievable items. The company's smart phones will be incomparable to competition with Motorola and Samsung. The new products will also come with a complete color spectrum, which makes for an incredible experience. Although Golden Line will dominate the smart phone market, it still has detailed tactics and strategies to obtain an increased competitive advantage. Its main emphasis will be integration and innovation (Bohlin & Palmberg, 2009).
Golden Line is preparing for the next big product to hit the market: the company's technology is far ahead of all major companies in the industry. In future, Golden Line plans to make a…...
mlaReferences
Bohlin, E., & Palmberg, C. (2009). Next generation mobile telecommunications networks: Challenges to the Nordic ICT industries. Bradford, England: Emerald Group Pub.
Lockie, M., & Reidy, R. (2012). The biometric industry report: Forecasts and analysis to 2006. Oxford: Elsevier Advanced Technology.
Luther, W.M. (2011). The marketing plan: How to prepare and implement it. New York: AMACOM.
Shankar, V., & Carpenter, G.S. (2012). Handbook of Marketing Strategy. Cheltenham: Edward Elgar Pub.
lackerry Storm has a narrower target group, possibly the working class individuals in their late 20s to mid-40s. The homey look of the office and dialogues from the VO further reinforced this profile of the product's target group, since the VO is clearly not Internet-savvy and not highly knowledgeable about mobile phones, as suggested by the line, "what the fuss is all about." This shows that while the individual knows the lackerry, he has not tried this kind of product yet (i.e., lackerry smart phone). The Nokia N96 lacks clear positioning, because it targets Chinese consumers in general, using the movie star icon ruce Lee as its "key" to increasing the product's relevance to them. This is understandable, though, since Nokia is 'testing the water' on how to target a market that is complex and not yet well-defined, at least from the point-of-view of North American and European companies.
The…...
mla
Management Information Case Study: Bridging the Digital DivideThe rise of mobile devices in developing countries has significant implications for the OLPC (One Laptop per Child) project. This shift in technology adoption trends could impact the effectiveness and relevance of OLPC's mission, as mobile devices often offer more affordable and accessible alternatives to laptops (Ezumah & Ezumah, 2020). Referring to the Accuracy aspect of the PAPA (Privacy, Accuracy, Property, and Accessibility) ethical framework, one can see this issue most clearly.AccuracyIs the data regarding individuals accurate?1. Data Collection: Data accuracy can be a challenge in the OLPC project. In the age of mobile devices, applications can collect data automatically, potentially increasing accuracy. But for the OLPC project, the laptops themselves may not have this same capability (Ezumah & Ezumah, 2020).2. Educational Content: The rise of mobile devices and digital content also raises questions about the accuracy of the educational materials provided through…...
mlaReferences
Ezumah, B. A., & Ezumah, B. A. (2020). Case Studies of Educational Technologies Deployment and Initiatives. Critical Perspectives of Educational Technology in Africa: Design, Implementation, and Evaluation, 109-162.
Junior, J. B. B. (2020). Assessment for learning with mobile apps: exploring the potential of quizizz in the educational context. International Journal of Development Research, 10(01), 33366-33371.
Speech / Presentation / Essay Outline
Title – Texting and driving is not a skill, but a dangerous activity.
I. Introduction
· Driving is an exciting adventure for new drivers as it comes with personal responsibilities that need undivided attention.
· Distracted driving is a dangerous activity associated with some unintended and sometimes fatal consequences because of the need for undivided attention on the road.
· Texting while driving is one of the most common forms of distracted driving for both experienced and new drivers.
· Reading or sending an average text takes a driver’s eyes off the road for at least 5 seconds, which is more than enough to generate unplanned and life-changing consequences.
· Texting while driving is a dangerous activity that could result in damages to the car, accidents, and even death.
II. Texting while Driving
· Drivers are usually willing to take risks while behind the wheel for fear of missing out or due to…...
mlaReferences
Morris, M. (2018, April 16). The Dangers of Texting While Driving: A Personal Perspective. Retrieved from Naval Safety Center website: SafeWise Team. (2020, October 5). What Are the Dangers of Texting While Driving. Retrieved October 11, 2020, from https://www.safewise.com/faq/auto-safety/danger-texting-driving/ Society for Risk Analysis. (2018, July 9). Majority of Drivers Don’t Believe Texting While Driving is Dangerous. Retrieved October 11, 2020, from https://www.sciencedaily.com/releases/2018/07/180709120143.htm https://safety.navylive.dodlive.mil/2018/04/16/the-dangers-of-texting-while-driving-a-personal-perspective/
The Effect of Screentime on Social Emotional Wellbeing in ChildrenTable of ContentsIntroduction 2Research Design 2Sampling Strategy 3Research Ethics 3Data Collection 5Research Bias and Rigor of Study Design 5Data Analysis 6References 7Appendix 9The Effect of Screentime on Social Emotional Wellbeing in ChildrenIntroductionScreen time is mostly associated with negative consequences, especially for children. Screen time is related to using smartphones, tablets, laptops, electronic games, and television (Twenge & Campbell, 2018). With one hour of daily use, children of age 2 to 17 years show signs of low psychological well-being, greater anxiety, and low focus that contribute to the inability to finish certain daily tasks (Twenge & Campbell, 2018). The research explores screen times effects on school-aged childrens social and emotional well-being. A certain age bracket is identified to simplify the research objectives. Parents perceptions are to be investigated in this qualitative study after formulating research questions.Research DesignA qualitative research design would be…...
mlaReferences
Bhardwaj, P. (2019). Types of sampling in research. Journal of the Practice of Cardiovascular Sciences, 5(3), 157-163. https://doi.org/10.4103/jpcs.jpcs_62_19
Booker, Q.S., Auston, J.D. & Balasubramanian, B.A. (2021). Survey strategies to increase participant response rates in primary care research studies. Family Practice, 38(5), 699-702. https://doi.org/10.1093/fampra/cmab070
Canadian Paediatric Society, Digital Health Task Force, Ottawa, Ontario (2019). Digital media: Promoting healthy screen use in school-aged children and adolescents. Paediatrics & Child Health, 24(6), 402–417. https://doi.org/10.1093/pch/pxz095
Mobile Computing and Social Networks
There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as desktop computers and cameras.
Effectiveness and efficiency mobile-based applications
Technological advancements in the field of communication have undergone numerous changes over the decade. Mobile phones conventionally used for basic communication can now be used to conduct more features. The software being used in the mobile devises have enabled the devises to be used for more application than communication. The mobile devices being sold in the market are considered smart phones due to the array of applications that they can undertake. Apple Inc.…...
mlaReferences
B'Far, R. (2004). Mobile computing principles: Designing and developing mobile applications with UML and XML. New York: Cambridge University Press
Bohner, B. (2009). Disaster Recovery -- Extra Considerations for Extra Technologies. System Inews, (360), 13.
Hernack, B. (2006). Improving Bluetooth Security: What IT Managers and Mobile Device Users Can Do. Information Systems Security, 15(4), 39-42.
Sarno, T. (2010). Choosing the right mobile platform. Apc, 30(9), 100.
However we measure time, it is outside our control, and was before we learned how to measure it the linear way we do now. Time has real personal and collective qualities as our phone bill analysis demonstrated above, where distance is large enough that one person born at the exact same 'moment' as someone else, is actually older because of their position on the earth. And differences become apparent for the same individual at different periods. Sometimes time seems to pass slowly when you are waiting for something but moves faster when you have to solve an elusive problem. Likewise a period of time can seem longer beforehand than after, and in the distant past or future. So, two people, or all of them, could experience time at different rates, and place different values on those rates, all at the 'same time.'
Free time is time when an individual can…...
Mobile phones can also be used to create 'experiential' classes: "Images can be captured and uploaded to the Web through mobile weblogs (moblogs)…a team from Umea University in Sweden moblogged Jokkmokk's 399th Annual Sami Winter Market. Students applied their academic learning about the Sami to the real world, interviewing participants, conducting follow-up digital research on the fly, and uploading and expanding on commentary online" (Alexander 2004). The classroom spilled out conference, and all students in the class participated simultaneously, in a way they could not, had they traveled through the conference as a group or reported back to the classroom as individuals.
m-Learning thus has several demonstrable benefits. The first is its ease of access, where updated information and alerts can be sent immediately. It also offers options to pace a student's study so it is compatible with the student's other lifestyle demands. A student can learn while on the commuter…...
mlaReferences
Alexander, Bryan. (2004, September/October). Going nomadic: Mobile learning in higher education. EDUCAUSE Review. 39. 5-28 -- 35. Retrieved January 19, 2010 at http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume39/GoingNomadicMobileLearninginHi/157921
The 2009 Horizon Report. (2009). Retrieved January 19, 2010 at pages 1-10.http://www.nmc.org/pdf/2009-Horizon-Report.pdf ,
Jacob, Seibu Mary & Biju Issac. (2007, June). Mobile learning culture and effects in higher
Education. IEEE Multidisciplinary Engineering Education Magazine. 2.2: 19-21
In modern times, almost everyone carries a powerful computer with them- their mobile phone. These phones are excellent for marketing purposes because they allow marketers to contact people through text, email, social media applications, and targeted advertising on web searches. This means there are many ways you can approach an essay on mobile phone marketing. We will provide ten possible titles and ten possible topics for such an essay.
Essay Titles
1. The importance of road safety education in preventing accidents
2. The role of government policies in reducing road accidents
3. The impact of distracted driving on road safety
4. The effectiveness of speed limits in preventing accidents
5. The dangers of drunk driving and its consequences
6. The relationship between road design and accident rates
7. The benefits of wearing seatbelts in preventing injuries
8. The psychological factors that contribute to road accidents
9. The role of technology in improving road safety
10. The importance of defensive driving techniques in avoiding accidents.
11. The impact of weather conditions on road safety and the necessary precautions to take during adverse....
Crafting a Thesis Statement about Cyberbullying
1. Introduction
Cyberbullying has emerged as a pervasive issue in the digital age, impacting countless individuals, particularly adolescents and young adults. Its damaging effects on mental and emotional well-being have prompted widespread concern and an urgent need for comprehensive research and intervention strategies. This essay aims to provide a comprehensive exploration of cyberbullying, its consequences, and potential solutions.
2. Defining and Understanding Cyberbullying
Cyberbullying encompasses any intentional and repeated harm inflicted through electronic devices, including mobile phones, computers, and social media platforms. It involves a deliberate imbalance of power, where the perpetrator harasses, threatens, or humiliates the victim....
Impact of Technology on Healthcare in Developing Countries
Introduction
Technology has profoundly transformed healthcare systems worldwide, and its impact on developing countries is particularly significant. By providing access to new medical tools, improving communication, and empowering individuals with health information, technology has the potential to revolutionize healthcare delivery and improve health outcomes in these nations.
Increased Accessibility to Medical Services
One of the primary benefits of technology in healthcare is its ability to increase accessibility to medical services. In developing countries, where geographic barriers and transportation challenges often limit access to healthcare facilities, technology-enabled solutions such as telemedicine and mobile health (mHealth) have emerged....
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