Google Search and Services
The major product that Google Inc. runs is their extremely successful search engine, www.google.com. By the year 2009, Google had grown considerably and had expanded to include many more services that were available on the web (Johnson, Scholes, & Whittington, 2008)

Some of these services are Google Chrome, a lightning speed web browser, Google Images for searching for images on the web, Google News which aggregates news from thousands of sources worldwide, Google Docs which allows users to create new documents and share their other documents online, Google Translate which helps translate web pages to different languages, Google Blog Search which searches within millions of blogs around the world, Google Scholar which helps in the search for scholarly articles, Google Adwords which helps advertisers place advertisements on the web and Google Adsense which monetizes websites by publishers serving advertisements on the Google Adwords network. These are but a…...

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References

Cowan, L. (2009). Google's Big IPO, Five Years Later. [Article]. Wall Street Journal - Eastern Edition, 254(40), C3.

Forrest E. Adams. (1987). A comparison of teachers', administrators', and school board member's attitudes toward merit pay for teachers in selected school districts in south-central Pennsylvania.

Gabris, G.T., & Ihrke, D.M. (2000). Improving Employee Acceptance Toward Performance Appraisal and Merit Pay Systems:The Role of Leadership Credibility. Review of Public Personnel Administration. 41-53.

Google Inc. (2010). 2010 Annual Report. Mountain View, CA: Google Inc.

Google's Marketing Strategies
Google, Inc. was a company founded by two Stanford University computer science graduates that initially sought to order and catalog all of the information available on the internet through their search engine. This simple engine with the clean interface would become the premier internet search engine in a relatively short amount of time, surpassing the offerings of Microsoft, Yahoo and many others. The web search engine would become so popular, in fact, that it would inject itself into the national psyche, becoming a verb that we all use today to explain how we search the internet. Even young children know how to "google" something on a computer. Today this company offers everything from the search engine, to an email service, to YouTube videos and even mobile phone apps. As of 2011, this now publicly traded company, had revenues of nearly $38 billion and a gross profit of over…...

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References

Google.com. (2012). Google Inc. Retrieved from:

http://www.google.com/f.

Fox, V. (2010). How search has changed everything: Marketing in the age of Google. Hoboken,

NJ: John Wiley & Sons, Inc.

Google Technologies
Google Blimp

Google has a vast array of different types of technologies under development. One of the more interesting projects is Google Blimp. In rural communities, such as in the ones in many parts of Africa, there is often a lack of physical communication infrastructure. Because of this lack of infrastructure, it makes creative solutions of delivering internet to millions of people possible. Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps; the company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to the web (Geere, 2013).

Connecting new users to the internet will effectively funnel more customers into Google advertising technologies. There are various ways that Google can continue growing their business, however expanding the market by bringing people high speed internet is an ingenious idea.…...

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Works Cited

Geere, D. (2013, May 26). Google blimps will carry wireless signal across Africa. Retrieved from Wired:  http://www.wired.co.uk/news/archive/2013-05/26/google-blimps 

Google. (N.d.). Google Blimp. Retrieved from Google:  http://www.google.com/adwords/blimpads/ 

Google. (N.d.). Google Cloud Print. Retrieved from Google:  http://www.google.com/cloudprint/learn/ 

Google. (N.d.). Renewable Energy. Retrieved from Google Green:  http://www.google.com/green/energy/

Additionally, the risk factor is something to take into consideration. Firms that have very high debt ratios are not only closer to insolvency, but because they are riskier will also have higher borrowing costs. There is little to choose form in terms of solvency between these companies, but the higher debt ratio at Microsoft will ultimately be better for investors because more of their money is returned in the form of profits.
All told, Google is the better investment, because the company has more upside than does Microsoft. This comes down to Google's management style and its innovation track record. Because Google's key innovations are more recent than Microsoft's, and because Google seems to be more oriented towards innovation today, it is expected that Google will outperform Microsoft in the future with respect to introducing new businesses. These new businesses are not yet priced into the companies' stock prices, whereas…...

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Works Cited:

Alexa.com. (2012). Top sites. Retrieved March 7, 2012 from  http://www.alexa.com/topsites 

BBC. (2010). Google stops censoring search results in China. British Broadcasting Corporation. Retrieved March 7, 2012 from  http://news.bbc.co.uk/2/hi/business/8581393.stm 

Google 2011 Form 10-K. Retrieved March 7, 2012 from  http://www.sec.gov/Archives/edgar/data/1288776/000119312512025336/d260164d10k.htm#toc260164_11 

Microsoft 2011 Annual Report. Retrieved March 7, 2012 from  http://www.microsoft.com/investor/reports/ar11/docs/2011%20Annual%20Report.doc

Google Social Responsibility
"Google is a global technology leader focused on improving the ways people connect with information" (Annual Report, 2011). The corporate social responsibilities of Google, Inc. include addressing global challenges of climate change, education, and poverty alleviation (Corporate Social Responsibility, 2011). Google China Social Innovation Cup for College Students is designed to encourage youth to be agents of social change. Google, Inc. supports earthquake relief efforts raising funds for free advertising for businesses to rebuild, communication platforms for families to find loved ones, and funding for construction of Quake Relief Hope Schools. Google Grants is a program that provides free advertising for charities.

ecause Google, Inc. is a global company, technology plays an integral role in how the programs and platforms work. Cultural issues become a part for social responsibility in all countries around the globe. Google believes that technology should do the hard work, including discovery, organization of the…...

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Bibliography

Annual Report. (2011). Retrieved from Google, Inc.:  http://investor.google.com/pdf/2011_google_annual_report.pdf 

Corporate Social Responsibility. (2011). Retrieved from Google, Inc.: http://www.google.com/international/zh-CN/corporate/responsibility_en.html

Code of Conduct. (n.d.). Retrieved from Google, Inc.:  http://investor.google.com/corporate/code-of-conduct.html

Google is primarily an advertising company that is based on the Internet. The company has built a family of websites that offer information to users. The search engine and companion sites drive traffic and the Google brand name, and build a database of demographic information. Google then sells ads to companies based on search criteria. The company has established itself as the dominant Internet advertising firm because of its ability to links ads to users in a manner that delivers superior results to advertisers. According to the 2010 Annual Report, Google earns $19.44 billion in revenues from advertising, 66% of which comes from the company's own websites, with the rest coming from Google Network websites. Advertising accounts for two-thirds of the company's total revenue. In this business, Google competes against a number of other firms, including Yahoo and Microsoft. Google also competes indirectly against other, offline, forms of advertising for…...

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Works Cited:

Alexa.com. (2012) Top sites. Retrieved April 4, 2012 from  http://www.alexa.com/topsites 

Google 2010 Annual Report. Retrieved April 4, 2012 from  http://investor.google.com/pdf/2010_google_annual_report.pdf 

Loth, R. (2012). Financial ratio tutorial. Investopedia. Retrieved April 4, 2012 from  http://www.investopedia.com/university/ratios/#axzz1r632t1Nx 

MSN Moneycentral: Google. (2012). Retrieved April 4, 2012 from  http://investing.money.msn.com/investments/stock-income-statement/?symbol=GOOG

Google Inc.
The impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc.

The biggest aim of Google Inc. is to make every type of information accessible for individuals, business corporations, and governmental entities in all the corners of the world in an effective and efficient way. The mission statement expresses the company's interest for the community in which it operates and the primary stakeholders which have a direct stake in its business operations and performance. The mission and vision statements have a leading impact on the company's success and prosperity in its industry. They provide strategic direction to the internal stakeholders (i.e. The organizational members) on how they should perform at the workplace in order to achieve the long-term objectives of the company (Google Inc., 2013).

The primary stakeholders of the company also contribute to its success in a number of ways. For instance, the supply and value chain…...

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References

Abela, A.V. & Murphy, P.E. (2008). Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing, Journal of the Academy of Marketing Science, 36 (1): 39-53.

Ball, D.A. (2010). International Business: the Challenge of Global Competition, 12th Edition. Boston: McGraw Hill.

Bearden, W.O., Ingram, T.N. & LaForge, R.W. (2007). Marketing: Principles and Perspectives, 5th Edition. Boston, Mass: McGraw-Hill

Blythe, J., & Megicks, P. (2010). Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall

Google's mission is to "organize the world's information and make it universally accessible and useful" ("Google Company,") to everyone in the broadest feasible sense. Since its creation, Google has surpassed excellence in every sense. Though it offers search in a single language only, Google offers a number of products and services in several languages. One can find an assortment of advertising and web applications for the accomplishment of all kinds of tasks. The project that was started by just two computer science students has now become a successfully thriving company with thousands of workers and workplaces all around the world ("Google Company,").
Billions of people use Google's search engine every day. The way the world gets the required information has extensively changed with Google's exceptional ability to deliver appropriate results in milliseconds. Google can crystal-clearly be considered as one of the most significant contributors to the revolution of computers and technology.…...

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References

Deep. (2010, January 24). 10 Toughest Competitors of Google in 2010. Retrieved February 6, 2012 from  http://www.buzzom.com/2010/01/10-toughest-competitors-of-google-in-2010/ 

Google Company. (n.d.). Google. Retrieved February 4, 2012, from  http://www.google.com/about/company 

Levy, S. (2011). In the Plex: How Google Thinks, Works, and Shapes Our Lives. (1 ed.). New York: Simon & Schuster. Retrieved February 4, 2012 from  http://books.google.com.pk/books?id=V1u1f8sv3k8C&printsec=frontcover&dq=In+the+Plex&hl=en&sa=X&ei=qg0sT6brDomChQe4mYSECw&ved=0CC8Q6AEwAA#v=onepage&q=In%20the%20Plex&f=false 

Marshall, G. (2011, December 26). The Future of Google Revealed. Retrieved February 6, 2012 from  http://www.techradar.com/news/internet/the-future-of-google-revealed-1046254

Google or Southwest Airlines
Describe the company's overall people management strategy

Google has been a fabulous high-energy, quick paced employment setting (About.com, 2009). Google workers (known as Googlers, within Google's jargon) work really hard, however have a great time simultaneously. The Mountain View, CA headquarter features a university campus-like atmosphere in which the benefits of creativeness as well as innovation have been extolled. Google utilizes its company servicescape and company tradition and conditions to make a casual 'value-added' atmosphere (Murari, 2004). In Googelplex workforce's workspaces have been filled with uniqueness, and also the environment has been calm. There has been neither dress policy nor official everyday group meetings (Lashinsky, 2007a). Googlers can enjoy seaside volley ball, foosball, video games, billiard tables, ping pong, as well as roller hockey around the grounds, which tends to make this particular young populace really feel like they happen to be, even now, at a university campus…...

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References

About.com. (2009). Google - Overview, Company Culture and History, Retrieved from About.com: Tech careers:  http://jobsearchtech.about.com/od/companyprofiles/a/google.htm 

All, A. (2007, Nov 5). Google's Unconventional Idea of Professional Development. Retrieved from IT Business Edge:  http://www.itbusinessedge.com/cm/blogs/all/googlesunconventional-idea-of-professional-development/?cs=10242 

Arrington, M. (2009, January 18). Why Google employees Quit. Retrieved from TechCrunch:  http://www.techcrunch.com/2009/01/18/why-google-employees-quit/ 

Cosser, S. (2008) Google Sets the Standard for a Happy Work Environment. Retrieved from Ezine Articles:  http://ezinearticles.com/?Google-Sets-The-Standard-For-A-Happy-Work-Environment&id=979201

Google's Dilemma In China:
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70% of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm's behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google's Chinese search engine, the company complied with China's censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists…...

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Works Cited:

Baker, Jane S., and Lu Tang. "Google's Dilemma in China." The University of Alabama. The University of Alabama, 2012. Web. 4 Dec. 2013. .

Heineman, Ben W., Jr. "The Google Case: When Law and Ethics Collide." The Atlantic. The Atlantic Monthly Group, 13 Jan. 2010. Web. 04 Dec. 2013. .

I. Market Domain: Search Engine Industry The search engine industry covers firms operating search-based internet sites and search engines displaying ads. Their services are normally offered free of cost and their income comes from ads (i.e., " paid click.& quot; when users click ad links). Search engines rely on numerous free services like news, e-mail, entertainment and social networking for attracting internet users (Clyde, 2000).
A. Historical Significance: Analyze historically significant pivot points or factors that led to dramatic changes and innovation in the business environment of your selected market domain.
The memory extension and hypertext concept was introduced in July 1945, with the publishing of As We May Think by Vannevar Bush in The Atlantic Monthly (Seymour, Frantsvog & Kumar, 2011). Bush insisted that scientists collaborate to develop a knowledge pool to aid all of humanity. This was followed by Gerard Salton (considered the founder of the modern search technology) and coworkers…...

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References

Aaron Wall (2017). History of Search Engines: From 1945 to Google Today. Retrieved 18, February, 2018, from

Barrel, M. D. (2007). Success with Search Engines. PC Magazine, 26(5), 94. Retrieved 18, February, 2018, from http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=23967059&%20lang=ja&site=ehost-live

Carlson, N. (2015). Marissa Mayer and the fight to save Yahoo! London: John Murray

Clyde, A. (2000). Search engines. Teacher Librarian, 27(4), 22–28. Retrieved 18, February, 2018, from http://search.proquest.com.dbgw.lis.curtin.edu.au/docview/224886688?accountid=10382

Desjardins, J. (2016). Chart: The Rise and Fall of Yahoo. Visual Capitalist. Retrieved 18, February, 2018, from http://www.visualcapitalist.com/chart-rise-fall-yahoo/

Gilbert, S. (2009). The story of Google. Mankato, MN: Creative Education.

Google Inc. SWOT Analysis. (n.d.). Datamonitor Plc.

Google SWOT Analysis (n.d.). Retrieved 18, February, 2018, from http://www.marketingteacher.com/google-swot-analysis/http://www.searchenginehistory.com/

Google Technologies in Research and Development Google is currently spending billions on research and development in order to stay competitive in the tech industry. This paper will discuss five technologies that Google is currently working on. These are: 1) the Self-Driving Automobile, 2) Project Wing (a drone delivery project), 3) Smart Contact Lenses, 4) Project Loon (which aims to provide Internet service via balloon), and 5) Google Nest—aka Home Automation and Smart Thermostats.
Self-Driving Automobile
The self-driving or autonomous automobile is a technology that major auto manufacturers like Tesla and Uber are currently working on. Google’s self-driving automobile is known as Waymo, which stands for “a new way forward in mobility” (Waymo, 2018). The self-driving car is believed to be a solution to accident rate, which indicates that almost all but 10% of all car accidents are caused by operator error (Mearian, 2013). Thus, the autonomous vehicle is meant to reduce the rate…...

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References

Bailey, R. (2014). The moral case for self-driving cars. Retrieved from

Economist. (2016). Where the smart is. Retrieved from https://www.economist.com/news/business/21700380-connected-homes-will-take-longer-materialise-expected-where-smart

Farandos, N., Yetisen, A., Monteiro, M. et al. (2014). Contact lens sensors in ocular diagnostics. Advanced Healthcare Materials, 4, 792-810.

Harris, M. (2017). The lawsuit that could pop Alphabet’s Project Loon. Retrieved from https://www.wired.com/story/the-lawsuit-that-could-pop-alphabets-project-loon-balloons/

Hutchinson, B. & Cook, J. (2018). Woman killed by self-driving Uber car identified, as company suspends testing. Retrieved from https://www.yahoo.com/gma/self-driving-uber-car-kills-arizona-bicyclist-police-173903910--abc-news-topstories.html

Ingraham, N. (2014). Google’s Project Wing is a secret, drone-based delivery system. Retrieved from https://www.theverge.com/2014/8/28/6080369/googles-project-wing-is-a-secret-drone-based-delivery-system

Mearian, L. (2013). Self-driving cars could save more than 21,700 lives, $450B a year. Retrieved from https://www.computerworld.com/article/2486635/emerging-technology/self-driving-cars-could-save-more-than-21-700-lives-450b-a-year.html

Nest. (2018). What is Nest? Retrieved from https://nest.com/works-with-nest/http://reason.com/archives/2014/07/28/the-moral-case-for-self-drivin

Google has some of the most promising technologies in development, including driverless cars, delivery drones, wearable technology including smart glasses and contact lenses as well as smart clothing, stratospheric Internet, home automation, space elevators, and advanced robotics. While many of these projects “do not see the light of day” because they do not make it past the initial research phase, some certainly will (“10 Projects Showing Google Has The Future Figured Out,” n.d., p. 1). Driverless cars are on the brink of mass production and implementation, but several other Google technologies are worth researching for my final case studies because of their feasibility. The other four Google projects I would like to research include the delivery drones, modular phones, wearable tech, smart medicine, and Internet balloons. Delivery drones are nothing new; Amazon has been toying with the idea for years (Ingham, 2014). However, Google Project Wing is not just about delivering…...

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References

“10 Projects Showing Google Has The Future Figured Out,” (n.d.). Hongkiat.

Chokkatu, J. (2016). 6 underrated Google projects you may have missed. Digital Trends. May 25, 2016. https://www.digitaltrends.com/mobile/awesome-google-moonshot-projects/

Ingraham, N. (2014). Google\\\\'s Project Wing is a secret, drone-based delivery system. The Verge. https://www.theverge.com/2014/8/28/6080369/googles-project-wing-is-a-secret-drone-based-delivery-system

Mack, E. (2011). Google future tech. CIO. https://www.cio.com/article/2401997/internet/google-future-tech--10-coolest-google-r-d-projects.html#slide5

https://www.hongkiat.com/blog/google-products-and-future/

Introduction The global entity being studied is Google. This is a company that operates around the world, with a number of different products and business lines. It is also one of the richest companies in the world, with massive revenue and profits. This essay will perform a stakeholder analysis of Google.
Stakeholder #1 – Employees
The company's employees are a major stakeholder. They depend on Google for their livelihoods. This has a few different dimensions, too, and we can look at this through the hierarchy of needs lens. Most certainly the employees rely on Google to succeed so that they can still have jobs, to pay the rent and buy food. But at Google, employees are also there specifically because of the company culture, and the opportunities that they might have there. Many employees see Google as an employer of choice, and so for them the stakes are a bit higher than just…...

Diversity for the Benefit of Business As Harper (2017) notes, diversity is an increasingly important aspect of business strategy for many companies: it represents the desire by corporations to demonstrate greater corporate social responsibility and tie diversity-promotion in with business success. Google, whose motto is “Do no evil,” has long attempted to promote diversity in its workplace—but the tech company’s success in promoting diversity for the benefit of business has not succeeded very well and the company is now facing a number of law suits from workers who claim they have been targeted, harassed and fired for having a minority viewpoint. Case in point is James Damore, a white male with conservative views who questioned Google’s liberal bias (Nocera, 2018). The issue at Google is somewhat complex: Damore has alleged that Google discriminates against white conservative males; former Google developer Tim Chevalier has alleged that he was let go from the…...

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References

Armagan, S., & Ferreira, M. P. (2005). The Impact of Political Culture on Firms\\\\' Choice of Exploitation–Exploration Internationalization Strategy. International Journal of Cross Cultural Management, 5(3), 275-291.

Badal, S., & Harter, J. K. (2014). Gender diversity, business-unit engagement, and performance. Journal of Leadership & Organizational Studies, 21(4), 354-365.

Bergen, M. & Huet, E. (2017). Google’s firing of diversity critic fuels social-media backlash. Retrieved from

Bock, L. (2014). Getting to work on diversity at Google. Retrieved from https://googleblog.blogspot.com/2014/05/getting-to-work-on-diversity-at-google.html

Building a Google That Works for Everyone. (2018). Google Diversity. Retrieved from https://diversity.google/

Grove, M. (2015). Google demo day: Shining a light on female entrepreneurs. Retrieved from https://googleblog.blogspot.com/search/label/diversity

Harper, J. (2017). Webinar: First Steps—The Business Case for Diversity: Is This a Silver Bullet? Retrieved from http://www.catalyst.org/events/webinar-first-steps-business-case-diversity-silver-bullet

Mangolini, Y. (2016). Black Googler network fuels inclusion at Google. Retrieved from https://googleblog.blogspot.com/search/label/diversityhttps://www.bloomberg.com/news/articles/2017-08-08/google-firing-of-diversity-memo-writer-wins-praise-and-hostility

You can find information to create this thesis statement by using several different types of sources. In addition to the standard Google search for websites about the topic, there are online and offline books and magazines that deal with religious subjects. Ministry Magazine is a good source to consider, along with Enrichment Journal and Christian Standard. Liberty University's Digital Commons also provides a lot of good insight into growing small churches. Any church can be successful in a small city, as long as it provides the community with what the people need in order to feel their lives are being....

If you can only have three web pages, you might want to do those first to get them out of the way. You can search for books that are related to your topic and use them in your bibliography. Google Books and Amazon are good places to search. Also try Google scholar (scholar.google.com), where you can search for journal articles to use. Another way to find research articles and books is to find the Wikipedia entry on your subject, and scroll to the bottom. See what sources are used there, and see if you can find those sources online or....

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