Digital World and Luxury Brands
Why do companies need a digital marketing strategy?

What is the importance of digital marketing strategy in a company? The simplistic answer is the loss of opportunities and business. Digital marketing strategy formulation helps in making informed decisions about ones foray into digital marketing arena and ensuring that all the hard work is focused towards the fundamentals of digital marketing, which happen to be the most pertinent to a business. This is the initial step towards understanding the dynamics of the evolution of digital technology on the market place and its relation to the company. Increment in target market doesn't necessary depend on the type of business, but on digital technology to research, assess as well as buy the products they intend to consume. A coherent strategy of initially engagement and subsequently retention via digital technology helps a business in utilizing available opportunities thus being able to…...

Transitioning Media -- Marketing randing a Digital World Instructions Paper
Marketing refers to the social procedure through which groups and individuals get whatever they want and need via creating and exchanging produce and value with one another (Einav, 2015). Technology has strengthened key milestones in the marketing history ever since its start. The television, radio, printing press, and the internet are examples of major technological innovations that eventually changed the relationships amidst marketers and clients and achieved this on an international scale. However, marketing is not all about technology, but people; technology is simply interesting from a marketing point-of-view when it effectually connects individuals with other individuals. There is a concept that infuses marketing circles today, a concept of mysterious eerie creatures that exist in their own hyper connected, multifaceted cyber world (Ryan, 2014). They are a mystery; communicate in a different language, speak in ways we cannot really comprehend, and…...

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Bibliography

Alexandrova, E. (2010). USING NEW MEDIA EFFECTIVELY:AN ANALYSIS OF BARACK OBAMA'S ELECTION CAMPAIGNAIMED AT YOUNG AMERICANS. FORDHAMUNIVERSITY.

Brousell, L. (2015, August 27). Why social media could swing the 2016 presidential election. Retrieved from CIO:  http://www.cio.com/article/2976083/social-networking/why-social-media-could-swing-the-2016-presidential-election.html 

Consumers in Motion. (2015). Retrieved from eMarketer: http://consumersinmotion.com/2015/06/13/using-2015-technologies-to-win-the-2016-presidential-election/

Einav, G. (2014 ). Transitioning Media -- Marketing and Branding in A Digital World. TMT Strategic Advisors.

Psalm 119: 97–103 Learners can know more than their teachers in the sense that they are filled with a sense of God. As God knows all things and is the end all, be all, the learner who realizes this truth is like the Psalmist—wiser than all others. The educator who, like the Psalmist, also keeps the Word of God with him at all times is actually in the same boat—so it is important to remember that in Psalm 119:97-103 what we are talking about is a spiritual wisdom, not an earthly or academic wisdom. The spiritual wisdom of David, for instance, is what allowed him to be so near to God in the first place—to be after God’s own heart. That kind of wisdom surpasses all other knowledge because it makes one holy and beautiful to God.
In terms of earthly wisdom and understanding, however, the role of the educator is to…...

Digital Ethics Critical Response
Dan Richards coins the phrase "netiquette," or a hybrid word combining "network" and "etiquette," to describe a new social code that is developing in digital spaces (Richards, N.d.). All groups form social norms when they interact with each other that develop over time. Groups will collective form opinions and norms about a range of different issues. Some of the issues that Richards presents include are related to technology and ethics and include items such as:

How does an online discussion board community handle flaming?

Is it right to give support to pirating sites?

hat images are appropriate for re-tweeting?

Just how private should privacy policies be when agreeing to Terms of Services?

The environment online is much different than other forms of networking. ith a face-to-face relationship you can experience more cues from non-verbal language and things that are not available in the digital world. There is also a substantial amount of…...

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Works Cited

Richards, D. (N.d.). Digital Ethics. Retrieved from Writing Commons:  http://writingcommons.org/open-text/new-media/digital-ethics

Digital Culture 1
How do information and information sharing impact the digital culture of today’s world?
This question can best be answered by understanding the ways in which today’s digital culture uses information. Grassegger and Krogerus note that Big Data is the big elephant in the digital room: this is the collection of information on every Internet user on the planet, stored and provided so that today’s advertisers can market their organization’s products exclusively to Internet browsers. Those ads that pop up everywhere you go, no matter what type of site you’re on, that seem to know exactly what type of product you’re currently interested in? They know what you’re interested in because your personal browsing habits are being watched are recorded: that’s what Big Data is. And it’s also more than that—because today even your Amazon Fire is watching and listening: your phone is taking note of where you go when your…...

Essay Topic Examples
1. The Evolution of Digital Marketing: From Email Campaigns to AI-owered ersonalization
     Explore the transformative journey of digital marketing, tracing its history from the early days of simple email campaigns to the sophisticated, AI-driven personalized marketing strategies of modern times. Discuss the technological advancements and consumer behavior changes that have shaped the digital marketing landscape.

2. Understanding Consumer Behavior in a Digital World: How Data Analytics Shapes Marketing Strategy
     Dive into the role of data analytics in digital marketing and how it unlocks insights into consumer behavior. Examine the various tools and methods used by businesses to gather and analyze customer data, and assess the ethical implications of using such data in tailoring marketing strategies.

3. The Impact of Social Media on Brand Building and Management
     Analyze the influence of social media platforms in establishing and maintaining brand identity. Discuss the ways brands leverage social media for engagement and customer…...

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Primary Sources

Ryan, Damian. \"Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation.\" Kogan Page, 2020.

Chaffey, Dave, and Fiona Ellis-Chadwick. \"Digital Marketing.\" Pearson, 2019.

Kannan, P.K. \"Digital Marketing: A Framework, Review and Research Agenda.\" International Journal of Research in Marketing, vol. 34, no. 1, 2017, pp. 22-45.

Edelman, David C., and Marc Singer. \"Competing on Customer Journeys.\" Harvard Business Review, vol. 93, no. 11, 2015, pp. 88-100.

Scott, David Meerman. \"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.\" Wiley, 2020.

It uses a great deal of expensive and cutting-edge technology, and none of this is cheap. hile DR can do a great deal for a hospital radiology department, that department also must have the funds available to support what needs to be purchased and accomplished where DR is concerned if the department chooses to use this technology.
Image Quality

Image quality, other than cost, is quite probably the largest issue that is faced by those that wish to use this new technology. Therefore, it is important to discuss and compare the differences between the image quality of CR and the image quality of DR, so that more can be understood regarding the differences between them. One study looked at the plate readers that are used for CR images, and found that there were enough statistically significant differences between different plate readers as to indicate that there may be problems with the…...

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Works Cited

Cesar, LJ. 1997. Computed radiography: its impact on radiographers. Radiologic Technology.

Daniels, C. 1998. The benefits of digital radiography. Radiologic Technology.

Demonstrated Clinical Benefits and Competitive Prices to Drive Digital Radiography Market. 2004. BusinessWire.

FUJIFILM Computed Radiography for Mammography Progresses From Market Entrant to Market Leadership Worldwide. 2002. PR Newswire.

This is a valuable social and interpersonal skill, which will help kids to grow into effective and cooperative adults.
Goals:

The approach of the Kids n Clicks program will function on a personal, educational, and technological platform.

Personal assets kids can expect to gain from the program include:

Increased self-confidence, self-esteem, and independence;

Respect for each other, the community, and technological equipment;

The ability to work effectively as team members and leaders;

The ability to give and receive constructive feedback;

A more positive attitude towards education.

Educational benefits associated with the Kids n Clicks program will include:

For kids:

Creative self-expression and learning by means of visual media.

Cultivating marketable skills like digital image production, graphic design, web page design, digital and online publishing.

Small groups, including no more than eight children in a singles session.

A combination of classroom and field work.

Collaborative learning.

Quality output.

Potential income from creative products.

For educators and schools:

Two-day training session to optimize the learning process.

Potential promotion and fund raising…...

Digital communications could be described as being borne from the first electronic transmission of words via a wire uttered by Alexander Graham Bell. Those words; "Watson, come here. I want to see you" (American Treasures, 2010) will live on in historical fashion as a changing of not only the manner in which individuals communicate, but the changing of an entire world. From that era to today's digital communication accessibility almost anywhere in the world took nearly 140 years yet advanced society light years into the future.
In today's modern communication modes there are a wide variety of methods for communicating not only the spoken word, but the written word, text, images, pictures, books and entire libraries of information at a press of a button. There are also a number of digital methods for transmission, including but not limited to; TETA (terrestrial trunked radio), the Internet via Widebrand and Broadband, and a…...

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References

American Treasures (2010) Alexander Graham Bell lab notebook, Library of Congress, accessed at   on July 3, 2011http://www.loc.gov/exhibits/treasures/ ,

Daga, V.; Manuel, N.; Narasimhan, L.; (2010) Riding Asia's digital tiger, McKinsey Quarterly, Issue 4, pp. 16-19

Evans-Pughe, C.; (2011) Call for back-up! Emergency services communications, Engineering and Technology, Vol. 6, Issue 1, pp. 74 -- 77

Rubinson, J.; Micu, A.C.; Dedeker, K.; Lewis, I.; Moran, R.; Netzer, O.; Plumer, J.; (2011) Guest editorial: The shape of marketing research in 2021, Journal of Advertising Research, Vol. 51, issue 1, pp. 213 -- 221

Digital Supply Chain
Companies that do not have good supply chain systems and processes often experience lower customer satisfaction levels, order lead times, and inefficient production processes vs. those that do. Before the widespread expansion of the Internet, most supply chains operated according to a very traditional and linear model -- business partners worked together directly with separately managed linkages between suppliers and customers. Today, the advent of the Internet has had a significant impact on supply chain management. Digital supply chain is an emerging trend especially in the music, publishing, and library industries. It provides a rare opportunity to use electronic means to impact the delivery of goods and services, offering a unique view of the process at critical points between the origin of raw materials to final delivery to the customer.

A number of companies have used the Internet to lower costs and add value to their business. First and…...

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References

Gulledge, T. And Chavusholu, T. (2008) "Automating the Construction of Supply Chain Key Performance Indicators," Industrial Management & Data Systems, Vol. 108, No. 6, pp.750-774.

Tarantillis, C.D., Kiranoudis, C.T., and Theodorakopoulos, N.D. (2008) "A Web-based ERP System for Business Services and Supply Chain Management: Application to Real-World Process Scheduling," European Journal of Operational Research, Vol. 187, No. 3, pp.1310-1326.

Wehlage, C.J. (2008) "How the Digital Supply Chain Made Apple No. 1 on the Supply Chain Top 25," AMR Research, July 28, 2008

Digital Democracy
Many important revolutions and transitions in power have occurred in non-democratic countries in the past several months, sparking a great deal of debate regarding the role of social media and contemporary technology in empowering populations to demand change. The matter of the critical mass with regards to public opinion and its impact upon international attention and intervention is central to the discussion of digital resources and communications supplanting rights and privileges of democratic freedoms. It has been widely promulgated in democratic nations, such as the United States, where digital media are protected by free speech laws, that the internet has the ability to enhance communication freedom in places where governments have made efforts to restrict social and civil liberties.

In an article for Foreign Policy Magazine, Evgeny Morozov termed the belief of democratic nations in the internet's ability to catalyze democratic revolution the Internet Freedom Agenda. Key to this agenda,…...

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References

Edge. Org. (2010). "Edge: Digital Democracy and Its Discontents" Retrieved from:  http://www.edge.org/3rd_culture/morozov_shirky10/morozov_shirky10_index.html 

Morozov, Evgeny. (2011). "Freedom.gov." Foreign Policy Magazine.

Shirky, Clay. (2008). Here Comes Everybody: The Power of Organizing without Organizations. Penguin Books: New York.

We owe our engineers a pat on the back for the part they have played in creating, designing, implementing, and perfecting these new technologies. Technologies that many people take for granted works because of good digital design. Digital cameras, wireless networking hubs, and digital voice recorders all work because of digital logic. Video game consoles and game boy technologies would be absolutely unthinkable without digital design wherewithal. Even cars come with digital circuitry. Next-generation smart technologies such as wired kitchen appliances, home electrical systems, security systems, and entertainment systems, are also becoming commonplace in many countries, testimony to the vast strides we have taken to improve consumer technology for the better.
Critics of digital design usually make two main claims about the way digital design has failed the modern consumer. The first camp claims that digital technologies have made life more complicated. Pointing to the frustration they feel when their…...

Consequently, marketing efforts become more and more important.
Glyn Atwal and Alistair Williams (2009) for instance argue that the creators of luxury products have to use marketing efforts to identify new customers' needs even before the customers become aware of these needs. In other words, they have to "stay in front of luxury consumers" (Atwal and Williams, 2009, p.338). And in order to do so, the luxury products manufacturers strive to create positive experiences for their customers in order to inspire them and to stimulate their purchase decisions.

Otherwise put, in the context of luxury products, experiential marketing is growingly present and critical and this is due to the complex nature of the luxury sector. Here, the producers seek to transmit the image of high quality, product authenticity, as well as performance. However, aside from these statements, the luxury products must also transmit and sell a customer experience; and this experience…...

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References:

Alperovich, a.L., 2012, London Design Museum's Swarovski's exhibition features light painting, holograms and other mind blowing digital technologies, Inhabitat,   / last accessed on September 6, 2012http://inhabitat.com/london-design-museums-swarovski-exhibition-features-light-painting-holograms-and-other-mind-blowing-digital-technologies 

Atwal, G., Williams, a., 2009, Luxury brand marketing -- the experience is everything! Journal of Brand Management, Vol. 16

Bak, O., Stair, N., 2011, Impact of e-business technologies on public and private organizations: industry comparisons and perspectives, IGI Global, ISBN 1609605020

Bevolo, M., Gofman, a., Moskowitz, H., 2011, Premium by design: how to understand, design and market high end products, Gower Publishing Ltd., ISBN 1409418901

Based on the attributes of luxury brand, the luxury brand requires special marketing strategy to achieve brand objectives. The strategy assists in developing global brand reputation as well as forming brand awareness within the global competitive environment. (Moore and Birtwistle 2005).

In the contemporary marketing environment, experiential marketing has become a cornerstone of marketing, and retailing for luxury brand. Experiential marketing is the technique of viewing consumer as an emotional and rational being who aims to achieve pleasurable experiences. (Atwal et al. 2008). Typically, experiential marketing offers customer memorable experiences in order to achieve customer satisfaction and competitive market advantages. The experiential marketing uses different tools to create the memorable experiences for customers. For example, experiential marketing organizes entertainment for customers in order to educate them, allow them to escape the reality, as well as giving them aesthetic objects or places to see. Experiential marketers use different tools to create experience…...

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References

Atkin, D. (2004). The Culting of Brands: When Customers Become True Believers. New York: Portfolio.

Atwal, G. & Williams, a. (2008). Luxury brand marketing -- the experience is everything! Brand Management .16 (5/6):338 -- 346.

Belch, G.E. & Belch, M.A. (2003). Advertising and Promotion, an Integrated Marketing Communication Perspective (Sixth Edition). The McGraw-Hill Companies.

Bruce, M . And Kratz, C .(2007). Competitive Marketing Strategies in Luxury Fashion Companies. in: T. Hines and M. Bruce (eds.) Fashion Marketing: Contemporary Issues, 2nd edn., New York: Elsevier / Butterworth-Heinemann.

In an online setting, owley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance their customer service and product development strategies based on the information they receive from online reports. Further, the author suggests advertising can be more targeted because it is more easily tracked in an online setting vs. An offline setting. owley (2004) goes on to assert that the combination of online and offline services allows for more customization, and enables "mutual dependence" which in turn creates complex and diversified communities inclusive of customers and businesses. Organizations that utilize the Internet wholly, rather than partially, are more likely to become targets for innovation, research and development, which will only advance their goals in the short- and long-term (owley, 2004, p. 39).

There are theorists that study certain aspects of marketing, like advertising, but conclude…...

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References

Bansal, Harvir S., Gordon, H.G. And McDougall, Shane S. 2004, 'Relating e-satisfaction to behavioral outcomes: An empirical study'. Journal of Services Marketing, vol. 18 no.4, pp.290-302, DOI: 10.1108/08876040410542281, Emerald Group Publishing Ltd., ISSN: 0887-6045

Foucault, Brooke E. And Scheufele, Dietram a. 2002, 'Web vs. campus store? Why students buy textbooks online'. Journal of Consumer Marketing, 19, no.5, pp.409-423. DOI: 10.1108/07363760210437632, Emerald Group Publishing Ltd., ISSN: 0736-3761

Harridge-March, Sally. 2004, 'Electronic marketing, the new kid on the block'.

Marketing Intelligence & Planning, vol. 22 no.3, pp.297-309. DOI: 10.1108/02634500410536885, Emerald Group Publishing Ltd. ISSN: 0263-4503

Each of these principles will have a significant impact on the way I teach. Here's a breakdown of how each principle will influence my teaching approach:

1. Prior knowledge: Before introducing new concepts, I will assess students' prior knowledge to identify any gaps or misconceptions. This will enable me to provide targeted instruction, building upon their existing understanding and connecting new information to what they already know.

2. Active learning: I will incorporate various interactive activities, such as group discussions, problem-solving tasks, and hands-on experiments. By actively engaging students in their learning process, they will have the opportunity to apply their knowledge....

1. "Taking a Stand: Effective Strategies for Combating Bullying"

2. "Building a Bully-Free Environment: Tactics for Stopping Bullying"

3. "Empowering Students: Key Approaches to Preventing Bullying"

4. "The Power of Unity: Working Together to Beat Bullying"

5. "Educating for Empathy: Promoting Understanding to End Bullying"

6. "Creating a Culture of Kindness: Transforming Schools to Stop Bullying"

7. "From Bystander to Upstander: How Individuals Can Combat Bullying"

8. "Cyberbullying: Navigating the Digital World to Prevent Bullying"

9. "Fostering Resilience: Building Students' Strengths to Overcome Bullying"

10. "Preventing Bullying Through Education: Strategies for a Safer School Environment"
11. "Breaking the Cycle: Effective Solutions for Ending Bullying"

12. "Strength in Solidarity: Uniting Against Bullying"

13.....

1. The Impact of Beauty Filters on Self-Image and Mental Health

2. Social Media and the Pressure to Conform to Beauty Standards

3. The Distortion of Reality: How Beauty Filters Affect Our Perception of Ourselves

4. Unfiltered Beauty: Embracing Authenticity in a Filtered World

5. The Evolution of Beauty Standards in the Age of Social Media and Filters

6. The Corporate Influence of Beauty Filters on Social Media Platforms

7. Beauty Filters: Enhancing or Distorting Reality?

8. The Psychological Effects of Using Beauty Filters on Social Media

9. Redefining Beauty in the Digital Age: Rejecting the Filtered Look

10. Beyond the Filter: Finding Confidence and Self-Acceptance Without Altering Images....

Essay Topic 1: The Impact of Technology on Young Children's Development

Viewpoint 1: Technology can hinder young children's development by limiting their physical activity, social interactions, and imaginative play.

Viewpoint 2: Technology can enhance young children's development by providing educational opportunities, fostering creativity, and improving communication skills.

Essay Outline:

Introduction: State the opposing viewpoints and provide a brief overview of the topic.
Body Paragraph 1: Discuss the negative impacts of technology on physical activity, social interactions, and imaginative play. Provide evidence to support these claims.
Body Paragraph 2: Explore the positive impacts of technology on educational opportunities, creativity, and communication skills. Provide evidence....