Throughout the uses of their website by these three dominant segments, Delta is also capturing click stream data to see how they can anticipate and better improve the automated processes on their website as well. Using technologies developed by DoubleClick and Overture from Yahoo in addition to those from Google, Delta is learning how to better define the navigational points on their website to better serve the three dominant customer segments they target today. They are also learning more intensive information about each of these three segments through the analysis of click stream data as well. Delta has an ethical and legal responsibility to manage this data in a secure and private environment to ensure it is not sold by employees or worse, stolen and used by competitors or marketers in related companies. Delta has an intensive it security strategy that seeks to protect the confidentiality of its customers on…...
S. And other nations (O'Neal, Jacob, Farmer, Martin, 2007). As a result, there is much dissatisfaction specifically in the areas of pricing, price discounting and the configuration of schedules to get optimal pricing. It has been common in the past for customers to be charged up to $300 to $400 more fares for alleviating a one-stop fare when a nonstop fare into a non-hub city became available. Customers have complained this is more of a factor of Delta's lack of flexibility in managing flight reservations and scheduling. Second, Delta has room for improvement in the boarding and deplaning process, specifically in how zones are defined and the planning & deplaning process is management. The queuing of this approach has at times been considered elitist due to the separate lanes and the cavalier attitude given to the most senior frequent flyers over just a customer (Wasmer, Bruner, 1991). It had been…...
mlaReferences
David Field (2006, August). Trust seeker. Airline Business, 22(8), 48-50,53. Retrieved December 12, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1124601721).
Dan Fitzpatrick (2005). Embattled mainline carriers move to cut costs and fares. Knight Ridder Tribune Business News,1. Retrieved December 12, 2008, from ABI/INFORM Dateline database. (Document ID: 819814151).
Garrow, Laurie and Ferguson, Mark (2008). Revenue management and the analytics explosion: Perspectives from industry experts. Journal of Revenue and Pricing Management, 7(2), 219-229. Retrieved December 12, 2008, from ABI/INFORM Global database. (Document ID: 1479596291).
Higgins, Kevin T (1996). Flying high. Marketing Management, 5(3), 6-11. Retrieved December 11, 2008, from ABI/INFORM Global database. (Document ID: 10698149).
Delta Air Lines Inc
Delta Airlines Inc.
Delta Air Lines, Inc. is an established American airline, which operates under the name Delta Air Lines. Delta Air Lines has her headquarters in Atlanta, Georgia in the United States. The airline operates over an extensive domestic and international network, servicing all the continents of the world with the exception of Antarctica (O'Neal, Jacob, Farmer & Martin, 2007). Delta Air Lines operates over five thousand flights on a daily basis in conjunction with its subsidiaries. The corporation has an extensive workforce that has approximately eighty thousand employees. Delta Air Lines started operating in the year 1924 and later expanded and grew over the challenges any other business faces; to become the world leading business-corporation it is to date. As a top company in the market, it covers Delta Air Lines specializes in the service of domestic and international flights only.
The impact of the company's mission,…...
mlaReferences
Knapp, J.C. (2007). Leaders on ethics: Real-world perspectives on today's business challenges.
Westport, Conn: Praeger.
Delta air lines inc. (2010, Sep 15). Boston Globe. Retrieved from http://search.proquest.com/docview/750511425?accountid=458
O'Neal, J.,W., Jacob, M.S., Farmer, a.K., & Martin, K.G. (2007). Development of a codeshare flight-profitability system at delta air lines. Interfaces, 37(5), 436-444,497-498. Retrieved
Delta Airlines is headquartered in the United States. The airline industry is heavily-regulated, in particular where public safety is concerned. The airline industry was also transformed in the late 1970s by deregulation, a process which has opened up competition and created the conditions for the industry consolidation that is still ongoing today (The Economist, 2013). Most of the legal/political environment for Delta is the FAA, or Federal Aviation Administration. This is the body that governs the airline industry, and sets the standards by which airlines must operate. There is no discrimination between airlines by the FDA. The Department of Justice is also a factor, because that department governs the mergers between airlines in order to ensure a competitive market. Thus far, airline mergers have been permitted, and there are still protections from the FAA with respect to foreign carriers and their ability (or lack thereof) to operate on domestic U.S.…...
mlaReferences
Foust, D. (2009). How Delta climbed out of bankruptcy. Bloomberg Business. Retrieved October 9, 2015 from http://www.bloomberg.com/bw/magazine/content/09_21/b4132036798289.htm
Snider, C. & Williams, J. (2011). Barriers to entry in the airline industry: A regression discontinuity approach. UCLA. Retrieved October 9, 2015 from http://www.econ.ucla.edu/people/papers/Snider/Snider507.pdf
The Economist (2013). Was deregulation bad? The Economist. Retrieved October 9, 2015 from http://www.economist.com/blogs/gulliver/2013/08/airlines-america
Delta Airlines
Problems with Delta Airlines
The data collection instrument in this case will be survey. This is due to the fact that it is the clients that will be dealt with mostly in trying to find out the challenges that affect the airline most. The survey method will also be convenient since the client will simply pick the survey form and board the plane and fill it in while traveling and drop it upon arrival in the airline's survey form collection boxes that will be stationed in all major routes.
Delta Airline survey chart
Instructions: Please assist by completing the following survey and dropping it off at our offices collection points upon your arrival.
Gender: Male Female
Survey Rating Scale
= Poor
= Fair
= Good
= Impressive/Satisfactory
How would you rate the organizational hierarchy responsibility to you as a client?
Pick a rating
How satisfied are you with the customer care service in general
Pick a rating
What is your rating of…...
Delta Airlines
Customer care problem at Delta Airlines
The customer care at the airline has been dotted with lots of complains from the clients over poor phone etiquette, reluctant staff, poor response to complains, lack of attention to the clients and rather spending time socializing with each other at he expense of the comfort of the clients. This has made the company have a negative publicity both online and among the clients through word of mouth (Skytrax, 2012).
The challenges that this paper seeks to address then includes how the airline can identify the weaknesses, how can the airline work on the weaknesses that there are, how can they influence the entire employees body to change the customer relations culture to correspond to the philosophy of the company which is "service from the heart"?
In order to identify the challenges that are encountered, the airline needs to solicit information from the passengers who…...
mlaReferences
Melvin Richardson, (2012). How to Solve Customer Service Problems. Retrieved June 25, 2012 from http://www.ehow.com/how_6740725_solve-customer-service-problems.html
Skytrax, (2012). Delta Air Lines Passenger Reviews and Delta Air Lines Customer Trip Reports. Retrieved June 25, 2012 from http://www.airlinequality.com/Forum/delta.htm
e-mail marketing campaign Delta Airlines (www.delta.) identify: • Among existing Delta Skymiles members visit Sky Club • Would attend Sky Club membership lower, $100 current $300.
E-mail marketing campaign for Delta Airlines
Delta Airlines is a reputable organization, a leader in the airline services industry. Still, it has to recognize that the societies are rapidly evolving and that a massive part of this development is due to the advancements in the community of Information Technology.
IT was initially an isolated preoccupation, but it gradually became transformed into the most popular development of the modern day society. IT applications and features impact all aspects of the every day life, from the preparation of the meals to the completion of the professional tasks.
Within the organizational climate, Information Technology and Communication is present at all levels and influences all types of operations, from the management of the staff members, to the completion of the operational…...
mlaReferences:
Paul, D., Eva, M., Yeates, D., Hindle, K., Rollaston, C., Cadle, J., Tudor, D., 2010, Business analysis, 2nd edition, BCS, the Chartered Institute
Waymire, T.R.S., 2008, Internal and external control mechanisms: The impact of alignment on market and operating performance, ProQuest
2011, Delta Airlines Website, last accessed on September 13, 2011http://www.delta.com
Least Admired Company: Delta Air Lines
The aviation industry has seen significant changes that have had massive impact on the operators due to the globalization and the shifts in local economic trends over the past decade. This has meant that the airlines have had to make significant adjustments as well as innovations that would enable them to stay afloat in the industry. However, amidst all the coping strategies that airlines have adopted, there are still some airlines that face massive challenges in ensuring they meet the local as well as the global demand for their services, one such is the Delta Air Lines.
The Delta Air Line has a long history, and was started as a crop dusting operation in 1924 under the name Huff Daland Dusters and since then ahs grown and diversified into passenger and cargo services with a global reach. They once indicated to be serving 160 million travelers…...
mlaReferences
Grant M, (2013). Delta is About to Make its Problems Worse. Retrieved September 26, 2015 from http://fortune.com/2013/06/21/delta-is-about-to-make-its-problems-worse/
Osborne C., (2013).10 Challenges for your Airline and Airport in 2013. Retrieved September 26, 2015 from http://www.zdnet.com/article/10-challenges-for-your-airline-and-airport-in-2013/
Samantha S., (2014). 3 Biggest Challenges Facing the Global Aviation Industry. Retrieved September 26, 2015 from http://skift.com/2014/10/14/3-biggest-challenges-facing-the-global-aviation-industry/
Negotiation
for Delta Airlines
The situation in the airline industry was already in trouble long before September 11, 2001. Major airlines like Delta was pursuing bankruptcy as an option to fight off organizational collapse caused by reduced traffic, skyrocketing expenses and potential pilot strikes for both the wholly owned subsidiary Comair and Delta's own pilots. Since deregulation, one of the only alternatives for the major airlines was bankruptcy. The terrorist hijackings on 9/11/2001, was simply added salt in Delta's wounds. This research paper is about a real-life negotiation for Delta Airlines and Comair. The report will do the following:
Identify the parties involved in the negotiation
Identify the central and secondary issues of the negotiation
Identify the interests of each party and why they care
Identify the opening positions of the parties and how they presented themselves
Identify the final position of the parties and how they evolved.
Identify key players and their formal and informal roles
Identify tactics…...
mlaReferences
Collins, Michael, & Dias, Monica (2/3/2001). Delta Pilot Vote Sets Up Showdown. The Cincinnati Post.
Fonti, Nancy (6/21/2001). It's Official: Delta Pilots OK Contract 70% Vote Yes; Pay To Become Industry's Best. The Atlanta Constitution.
M2 Communications Ltd. (2001). Delta President discusses Comair pilot strike in Cincinnati. M2 Presswire, 5/11/2001.
Delta Airlines
Domestic and Global Environments
Delta operates in the airline industry and competes with other leaders in the industry including brands such as Frontier Airlines, United Airlines, American Airlines and Southwest Airlines. These are the dominant firms in the industry and Delta rates second highest in terms of volume. Delta's overall performance has improved recently compared to previous performances. Yet, there is one customer service issue that has gained publicity which is their propensity to bump people off flights due to overbooking and this practice is fairly pronounced and thus drags them down rating-wise (NY Post, 2014). Customer service is especially relevant because the domestic industry in general is highly competitive and consumers have multiple options for flights. Airlines in the domestic environment typically try to offer differentiation in service to create consumer value and create brand loyalty.
The government tends to regulate the industry mostly in the form of safety requirements…...
mlaReferences
Carey, S. (2014). Delta Airlines to take control of its data systems. Wall Street Journal. Retrieved October 6, 2015 from http://www.wsj.com/articles/SB10001424052702303480304579575891541812918
Hofstede, G. (2015). Japan. Geert-Hofstede.com Retrieved October 18, 2015 from http://geert-hofstede.com/japan.html
Hofstede, G. (2015). United States. Geert-Hofstede.com Retrieved October 18, 2015 from http://geert-hofstede.com/united-states.html
NY Post. (2014). The worst airlines in America. New York Post. Retrieved 20 September 2015,
Delta Airlines
The author of this report has been asked to review companies that are on either the good or bad end of financial soundness. The author will focus on the bad end and the company that shall be the focus is Delta Airlines. The questions that will be answered as they relate to Delta will include an identification of the company, their "domestic environment," a summary of the company's industry, how long they have been in business, and the attribute that they are least admired for. Further, there will be the identification of a business theorist and the theory that they offer that would or should apply to Delta. The final few points will be how domestic government regulations have affected Delta, what can be done to overcome these regulations, an incorporation of the prior-mentioned theory into that execution and an over offering of critical thought on the matter.
Questions Answered
As…...
mlaReferences
Delta. (2015). Airline Tickets and Flights to Worldwide Destinations - Delta Air Lines. Delta.com. Retrieved 20 September 2015, from http://www.delta.com/
Harris, F. D., & Emrich, R. M. (2007). Optimal price -- cost margin, service quality, and capacity choice in city-pair airline markets: Theory and empirical tests. Journal of Revenue & Pricing Management, 6(2), 100-117. doi:10.1057/palgrave.rpm.5160074
NY Post. (2014). The worst airlines in America. New York Post. Retrieved 20 September 2015,
from http://nypost.com/2014/08/08/the-worst-airlines-in-america/
Delta Airlines CFO ProjectDelta is an established leader in the aviation industry due to its strong brand image that is complemented by numerous prestigious awards. The airlines commitment to innovation has played a critical role in its success since emerging from bankruptcy in 2007 (Anderson, 2014). Over the past few decades, Delta has adopted an innovative business model and corporate culture that include an employee profit-sharing program and global expansion. In 2019, Delta Air Lines served nearly 200 million customers and was ranked the largest airline across the globe by total revenues. Additionally, the airline was the most profitable with five consecutive years of $5 billion or more in pre-tax income (Delta Air Lines, 2020). This report provides forensic financial analysis and corporate governance assessment of Delta Air Lines, Inc. at a time when the airline is experiencing tremendous growth and profitability.Business Background and OperationsDelta Air Lines is currently the…...
mlaReferencesAnderson, R.H. (2014). Delta’s CEO on using innovative thinking to revive a bankrupt airline. Harvard Business Review. Retrieved October 25, 2021, from E.M. (2016). Delta Air Lines: A financial analysis and corresponding recommendations for Delta Air Lines, Inc. Retrieved from The University of Mississippi website: http://thesis.honors.olemiss.edu/635/1/HONORS%20COLLEGE%20VERSION%20OF%20THESIS.pdfDelta Air Lines. (2016). Corporate governance principles. Retrieved October 25, 2021, from https://s2.q4cdn.com/181345880/files/doc_downloads/governance/Corporate-Governance-Principles-12-14-2016.pdf Delta Air Lines. (2020). Form 10-K Annual Report. Retrieved from U.S. Securities and Exchange Commission website: https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_DAL_2020.pdfDelta Air Lines. (2016). Inventory Circumvention Policy for Caribbean/Central/South America and Mexico. Retrieved October 25, 2021, from https://pro.delta.com/content/agency/br/en/policy-library/distribution-and-revenue-recovery/inventory-circumvention-policy-for-caribbean-central-south-ameri.html# Delta Air Lines. (2021). Notice of annual meeting and proxy statement. Retrieved October 25, 2021, from https://s2.q4cdn.com/181345880/files/doc_downloads/2021/04/2021-Proxy-Statement-Delta-Air-Lines.pdf DiPiazza Jr., S. & Eccles, R.G. (2002). Building public trust: The future of corporate reporting. New York: John Wiley & Sons, Inc. Mooren, J.W. (2021). Had Delta Airlines lacked risk management practices? Retrieved October 25, 2021, from https://www.epi-ap.com/content/28/186/Had_Delta_Airlines_Lacked_Risk_Management_Practices Murphy, M.L. (2020). New report highlights common financial statement fraud themes from SEC enforcement actions. Compliance Week. Retrieved October 25, 2021, from https://www.complianceweek.com/accounting-and-auditing/common-themes-from-financial-statement-fraud-sec-enforcement-actions/29916.article Patrick, K.L. (2011). Airline employees are not reporting violations because they lack adequate whistleblower protection: Are you ready for takeoff? Valparaiso University Law Review, 46(1), 211-261.Public Company Accounting Oversight Board. (n.d.). AS 2201: An audit of internal control over financial reporting that is integrated with an audit of financial statements. Retrieved October 25, 2021, from https://pcaobus.org/oversight/standards/auditing-standards/details/AS2201 Ramachandran, J. (2015). Analysing the levels of uniformity in corporate governance practices – Case study of five air lines companies. Corporate Ownership and Control, 12(2), 37-51.Sage Advisory. (2021). The 5 keys to good corporate governance. Retrieved October 25, 2021, from https://www.etftrends.com/esg-channel/the-5-keys-to-good-corporate-governance/ Securities and Exchange Commission. (2020). Good faith determinants of fair value. Retrieved from U.S. Securities and Exchange Commission website: https://www.sec.gov/rules/final/2020/ic-34128.pdfhttps://hbr.org/2014/12/deltas-ceo-on-using-innovative-thinking-to-revive-a-bankrupt-airline Bush,
Delta Airlines relies on a number of elements of hard and soft technology in its business. Hard technology includes aircraft, materials (baggage) handling facilities, airport facilities and telecommunications technology. Soft technology for Delta includes the scheduling software, which is critical to maximizing uptime for the company's aircraft, and for determining how often the company should fly which routes. Furthermore, pricing algorithms help Delta to achieve the optimal balance between ticket prices and passenger miles flown, all of which contribute to the company's ability to be profitable in a highly-competitive market. There are also algorithms that help the company to determine how much fuel it should hedge. Much of the critical software that Delta uses is not developed internally, but rather by third parties like Sabre, which makes schedule management software (Sabre, 2015).
One critical area of soft technology for Delta is customer service technology. Delta developed this system in-house, as a…...
mlaReferences
Carey, S. (2014). Delta Airlines to take control of its data systems. Wall Street Journal. Retrieved October 6, 2015 from http://www.wsj.com/articles/SB10001424052702303480304579575891541812918
Sabre. (2015). Schedule management. Sabre Airline Solutions.com Retrieved October 6, 2015 from http://www.sabreairlinesolutions.com/home/software_solutions/product/scheduling/
Solomon, M. (2015). How Delta uses anticipatory customer service technology to make flying less miserable. Forbes. Retrieved October 6, 2015 from http://www.forbes.com/sites/micahsolomon/2015/03/17/escape-from-voice-jail-how-delta-uses-customer-service-technology-to-improve-life-for-passengers/
Delta Airlines is a U.S. airline that services primarily domestic routes, in addition to some routes between the U.S. and other countries. Because of restrictions in the airline industry, airlines are barred from servicing domestic routes in foreign countries. Thus, the U.S. is effectively closed to non-U.S. airlines for travel between American cities, and Delta cannot expand to routes that do not include an American city. The socio-cultural context for Delta is therefore almost entirely related to the American market.
For the airline industry, there is actually little difference in the relationship that consumers have with airlines. Airlines provide a service that is highly standardized the world over. Where there are consumer differnces, these are reflected in the service-price dimension primarily. In some countries, consumers prefer to pay more to get a better in-flight experience. This is true of the focus country in this report, Japan. In the United States, the…...
mlaReferences
Bloom, N., Genakos, C., Sadun, R. & Van Reenen, J. (2012). Management practices across firms and countries. NBER Working Paper No. 17850.
Hamamura, T. (2012). Are cultures becoming individualistic? A cross-temporal comparison of individualism -- collectivism in the United States and Japan. Personality and Social Psychology Review. Vol. 16 (1) 3-24.
Hofstede, G. (2015). Japan. Geert-Hofstede.com Retrieved October 18, 2015 from http://geert-hofstede.com/japan.html
Hofstede, G. (2015). United States. Geert-Hofstede.com Retrieved October 18, 2015 from http://geert-hofstede.com/united-states.html
Delta/N Merger
On April 15, 2008, Delta Air Lines and Northwest Airlines formally announced a merger agreement forming the largest commercial airline in the world; a fleet of almost 800 aircraft. This combined airline, still known as Delta, would have a value of $17.7 billion. In addition, due to the merger and the proposed benefits and synergisms, the company stated that it had come to an agreement with its pilot union to extend the collective bargaining agreement through the end of 2012; providing Delta pilots a 3.5% equity stake in the newly created organization (Rhoades 2008).
On September 26, 2008 the shareholders of both companies approved the merger, with only a Federal antitrust review board's approval. As expected from most analysts, the merger was approved by all requisite Federal agencies, largely due to the minimal overlap between the two carriers' routes and very little threat to competitive industry pressures. A few senators…...
mlaWorks Cited
American Bar Association 2008, Annual Review of Antitrust Law Developments 2008, ABA Publications, Chicago.
Center for Management Research 2009, The Delta and Northwest Airlines Merger, viewed March 2011, <
http://www.icmrindia.org/casestudies/catalogue/Business%20strategy/BSTR319.htm
Havel, B 2009, Beyond Open Skies: A New Regime for International Aviation, Kluwer Law Publications, Frederick, MD.
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