Marketing Business Mobile App for General Mobile Users
This paper presents a comprehensive marketing plan for a mobile application package that includes different individual apps for students and business professionals. The marketing plan includes internal and external environmental analysis (using SWOT and Five Force Model) as well as marketing strategies (Mission, objectives, marketing mix, target market and positioning, etc.) and control strategies for the company.This paper presents a comprehensive marketing plan for a mobile application package that includes different individual apps for students and business professionals. The marketing plan includes internal and external environmental analysis (using SWOT and Five Force Model) as well as marketing strategies (Mission, objectives, marketing mix, target market and positioning, etc.) and control strategies for the company.
Google technologies and their applications
Google has a vast array of different types of technologies under development. One of the more interesting projects is Google Blimp. In rural communities, such as in the ones in many parts of Africa, there is often a lack of physical communication infrastructure. Because of this lack of infrastructure, it makes creative solutions of delivering internet to millions of people possible. Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps; the company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to the web (Geere, 2013).
Facebook research and its applications
This article discusses corporate competitive strategy at several levels, corporate government, and the value proposition of Facebook, Inc. A focus of the discussion is how Facebook has used acquisitions as an effective competitive strategy in the face of pressing increased market share by Google and Twitter. Also, some discussion is devoted to the IPO and Facebook's shaky relations with customers due to privacy issues.