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Advertising
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Advertising sits at the center of marketing education because it connects theories of consumer psychology, communication strategy, and business ethics to everyday commercial practice. Students encounter it in courses ranging from introductory marketing and consumer behavior to communications, media studies, and business ethics. What makes it academically rich is the tension it generates: advertising must persuade effectively while operating within legal, ethical, and cultural boundaries, making it a productive site for analysis across multiple disciplines.

The papers archived on this topic reflect a wide range of approaches. Some take a theoretical perspective, examining how advertising shapes consumer decision-making or how integrated marketing communication strategies drive customer satisfaction. Others are case-based, analyzing specific companies or industries — including healthcare organizations that have historically resisted marketing. Cultural and comparative angles appear as well, with papers exploring how advertising conventions differ across markets such as Brazil. Ethical threads run throughout, with focused work on issues like sexual imagery in advertisements and the broader societal responsibilities marketers carry.

A strong advertising essay anchors its thesis in a specific claim — about effectiveness, ethics, audience targeting, or strategy — rather than simply describing how advertising works in general. Evidence drawn from consumer behavior research, real campaign examples, or policy frameworks tends to carry the most weight. Writers should be careful to avoid treating "advertising" as a monolithic practice; strong essays distinguish between formats, audiences, and contexts, since a strategy that reaches Baby Boomers effectively may fail entirely with a different demographic or cultural market.

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Paper Masters
FTC\'s Investigation of Merger
The Internet search company Google dominates the search marketplace to the point that to 'Google' something is synonymous with searching for information. However, maintaining its search engine is only one component of…
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Paper Doctorate
2012 Presidential Campaigns, the Use of Television
The coming of technology has shaped various aspects in the way things are done. This study focuses on the 2012 American presidential elections and the way the socia media like Twitter, Facebook and Tumblr played a critical role in his reelection. The study also shows how candidates a lot of money in advertisements. This is a clear indication of how the dynamics in the political environments are shaped by technology.
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Essay Doctorate
Public relations strategy for promoting "12 Years a Slave" film
This paper is about public relations, in particular evaluating the public relations of the film 12 Years a Slave. A definition of public relations is offered, along with some success measures, and then the film's public relations campaign is evaluated using that framework to determine how successful the pr campaign has been.
~1 min read
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Paper Doctorate
Branding a New Entrant in the Financial
This paper is about branding, using a financial services startup in the UK as the prompt. The paper defines branding, explains what the aims of branding are, what types of branding there are, and what the advantages of branding are. Then there is discussion about branding in the UK financial services industry at present.
~1 min read
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Essay Doctorate
Progress Due Week 9 Worth 200 Points
Reviewing and analyzing a projects progress is vital to ensure that the project is ongoing as scheduled and make any necessary changes. The paper analyses the progress made in regards to the Flyton Electronics project. The top two threats and top opportunity have been realized. The impact of these has been analyzed in the paper. The budget and schedule changes have been discussed on how they will impact the project. Finally, the risk register has been updated to account for the changes proposed.
~1 min read
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Thesis High School
Effectiveness of Television Advertising on 20-Something Females
This paper evaluates the effectiveness of television advertising on 20-something females on the basis of relevant literature. The major sections of the paper include: introduction to the television as an important advertising medium; how television advertising targets different age groups of the society; how young females are a potential target audience for television advertising; purity of attention to television ads; influence on the purchase decisions of the whole family; celebrity endorsements; attractiveness of the television advertisements; selection of television programs for effective advertisements; and fashion awareness of the young female consumers.
~1 min read
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Paper Undergraduate
Ethics in Research for Organizations of All
Particularly after the Enron scandal, stakeholders expect more transparency and honesty from organizations.Because of advances in technology and communication, this has also bled over into how businesses and organization approach research and the expectations of stakeholders within that genre. The ideas of interconnectedness and consequentialism are part of a more philosophical way of looking at organizations
~1 min read
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Paper Doctorate
Dollarocracy How the Money and Media Election Complex Is Destroying America
This paper is about the book Dollarocracy by J. Nichols and R. McChesney. This book is about the confluence of money, media and politics. The authors describe how democracy is being subverted by the influence of the very wealthy. The book is summarized and reviewed, with some of my own analysis thrown in there as well.
~1 min read
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Paper Undergraduate
Advertising and Promotional Communication
This sort of mass media advertising directly led to countless teen smokers picking up the habit in their adolescence. Major tobacco companies deny that these ads were targeted towards children or teens, a denial which created a tense debate between Big Tobacco and American parents, and although “the tobacco industry denies that their marketing is targeted at young nonsmokers … it seems more probable that tobacco advertising and promotion influences the attitudes of nonsmoking adolescents, and makes them more likely to try smoking” (Lovato, Linn, Stead & Best 344). The debate was settled when the United States Congress intervened over ten years ago and facing enormous pressure and scrutiny, all major tobacco companies have abandoned their once beloved logos. The demise of the Marlboro Man and Joe Camel is a welcome shift from the sinister advertising tactics used by tobacco companies in the past, but as we have learned from past regulation efforts, “over the past half-century, cigarette manufacturers have found ways to successfully sell their product despite increasing advertising restrictions and will no doubt try to continue to do so in the face of this new legislation” (James and Olstad 1). The impact from these icons on our popular culture will never be forgotten, however, as millions of people each year die from cigarette related illnesses. These pop culture icons, no matter how horrifying they are in a way, will always be remembered as among the most remarkable and memorable advertising strategies of all time.
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Paper Doctorate
Golden Line Smartphone Marketing Plan: Strategy & Analysis
Gold Line is a mobile telephony company seeking to expand its services to cover a wider market and counter rivals like Samsung and Nokia. This plan analyses the business and operating environment with the aim of proposing the viable alternatives for the company. The company may also opt to move the R&D resources to the advertising team. As the dissection offered exhibits, there were regions where Golden Line could see expanded returns by moving resources around.
~1 min read
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