Advertising Essays (Examples)

Furthermore, if any established company is bouncing back or recovering from a scandal or bad press, advertising can be the beacon by which one regains one's footing. "In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy" (moneymailer.com). Advertising can divert the attention of consumer's from a recent recall of cars, or a comparable product malfunction, emphasizing the positive aspects of their products and brand image.
In conclusion, today's marketplace isn't' just competitive, it's cutthroat. In order to exist, stay afloat and stay profitable, one needs to be able to effectively harness the tools of advertising to push one's brand name and image over all others in a lasting and memorable way.

eferences

Fletcher, W. (2010). Advertising: A Very Short Introduction. New York: Oxford Press.

Green, J. (2012). Advertising.…

Advertising is Essentially a Negative Influence on Society:
Generally, advertising has been part of economies across the globe since the commencement of trade as merchants have primarily sorted out the benefits of their goods in the marketplace. Some of the most common advertising means that were present in ancient advertisement include shop signs and broadsides in posts, walls, or trees. Since then advertising has continued to grow and develop to an extent that styles and objectives of advertising have been transformed significantly. However, despite operating successfully for many years, the prevailing stance regarding advertising in academic circles is that it's harmful to the society (Hayko, 2010, p.79). In essence, advertising is essentially a negative influence on society due to its efforts to sell products without regards to consequences. Some insiders in the advertising business have even admitted to the evils that are brought by advertising means. These concerns have contributed to…

Advertising Stew Case Study
Chapter 5 Case

The external advertising agency will provide an outside view of the Dinty Moore line of products. Their view will be more independent, and this will allow for a better picture of how the product line is viewed from outside. The advertising agency will be able to give Luis information regarding how the product situation is, how the customers respond to the products, and will help Dinty Moore to come u with better communications targeted to the customers. They will also assist Dinty Moore to have good communication between the product and the customers.

An advertising agency, will give the company some fresh ideas which can be used to increase sales, and make their product line stand out from the competition Norman, Pepall, & ichards, 2008.

The advertising agency will come up with fresh ideas that will make the brand name remain in the customers mind. Using an…

Advertising Children
ADVERTISING TO CHILDREN

A Brief Review of the Influences that Advertising can have with Children

Advertising plays a substantial role in modern society. Marketing messages have become ubiquitous and can be found in new places all the time. Some of the common sources are TV, radio, billboards, and online ads; however marketing professionals are constantly reinventing the media in can display their messages. For example, new technics such as product placement and tribal marketing allow marketers to send a message that doesn't not always get filtered in the same way that traditional marketing messages would. These messages can permeate an individual's defenses and influence them without them ever being aware of it. Furthermore, the problem is compounded in regard to children. Young children do not have the capacity to be able to put the marketing message in context and thus they are even more vulnerable to advertising than adults. However, marketing…

Advertising Theories
How the Main Theories of Advertising Work

There are many different methods that an advertiser can use to communicate their product to the public. These methods are meant to grab someone's attention, hold it for a short amount of time and then make the person want to perform an action. Any advertisement is meant to be a communication tool that can lead a customer to a foregone conclusion. The purpose of this paper is to describe five such models -- AIDA, Lavidge and Steiner, DAGMA, AT, and ATN -- and then to apply one of the models in an analysis of an active advertising campaign.

AIDA

The acronym AIDA stands for attention, interest, desire, and action (Mind Tools, 2010). This a method of communicating to either readers of an advertisement, or people watching a commercial on TV. The technique is as simple as it sounds, but it can be complex in its…

The development of customer insights and a focus on what the customer wants and needs is very important to create a good IMC, but even once customer needs are completely understood an ad agency will still be charged with the duty of coming up with the right ways to reach out to those customers (Eskilson, 2007). It is only then that a company can begin to grow and expand through what it offers to customers and how customers react to the offerings. Word of mouth advertising will help, but only to an extent. It is more important to ensure that solid advertising is being done through channels to which desired customers and target markets can relate.
eferences

Altstiel, T. & Grow, J. (2006). Advertising strategy: Creative tactics from the outside/in. CA: Sage Publication Inc.

Eskilson, S.J. (2007). Graphic design: A new history. New Haven, CT: Yale University Press.

Martin, B.A.S. (2003), the influence…

" (Snyder, 2008, p.8/9) in other words, Snyder is appealing for better ethical standards not only because this would be the right thing to do but also because it makes good economic and marketing sense. The following advertising example is a case in point.
In another article Snyder refers to an advertisement which goes beyond good taste and decency. This refers to a multimedia campaign for elvedere Vodka which is in competition with the Grey Goose vodka brand ands its market. As Snyder remarks: "The brand is donning fishnets, getting spanked in public and otherwise behaving lewdly in an attempt to stand out in the increasingly crowded luxury vodka category." (Snyder, "Attention, but at What Cost? 2008)

Figure 1. A elvedere Vodka ad depicting a woman applying her lipstick in the mirrored belt buckles of some man.

(Source: http://stylemusings.blogspot.com/2008/01/on-advertising-front-belvedere-vodka.html

Therefore the advertiser is using lewd and tasteless images and action to promote its product.…

Not only are the campaigns coherent, but they also support each other and the essential key concepts, represented by the characteristics of the brand: social awareness and implication, innovation, the ability to do anything, the belief in people and their potential to achieve their dreams. The main weakness that the approach to PR and advertising is the repeated focus on the concepts of innovation and social responsibility without insisting on the dimensions of dynamicity and "coolness."
6. Part C. IMC strategy for organization

The marketing campaigns that the company has created until now and the communication campaigns that have been conceived in order to support the former ones, have helped Microsoft reach its current status in its area of functioning. But being a world leader is not a position that does not need strategic efforts in order to be maintained. Taking this aspect into consideration, one can declare that a new…

It would be ensured that the product is positioned in a manner that it reveals its advantages regarding its three competitor products, but also specifically identifies and targets the desired consumer base.
b) Core message

As with the positioning strategy, the core message would be centered on the advantages the TruFocal eyeglasses generate for the users. The message would as such communicate the ability of the new eyeglasses to offer utility and efficiency, as well easiness of usage in a single product. The core of the message would be represented by simplicity and easiness in offering a simple solution to help people regain their youth eyesight.

c) Creative recommendations

In terms of creative recommendations, it is advisable for the advertising campaign to be constructed on simple and decent principles as these best appeal to the targeted consumers.

d) Advertising appeals

As it has just been mentioned, the appeals of the advertising campaign ought to be…

(Versfelt, 2) Herein, the protection of the advertiser would largely be affirmed in preference to the entitlement
of the government to establish limitations, censorship or other such
intervening measures in order to effect content and reach of
advertisements. Under the conditions of the First Amendment, the
entitlement must be to the originator of the message, within the pragmatic
reason of certain circumstances. That is to note that the government may
intervene with advertising methods only where it can be demonstrated that
there is a demonstrable harm to the public in its exposure to advertising.
This is a notably limited legal ability for the government, but one that
seems justified to this researcher based on the absence of empirical
evidence that advertising can cause underage drinking.
It is ideal if free-market capitalism is indeed to be considered the
raison d'etre for all advertising organizations that deregulation be
allowed. In this case, we might look at a precedent-setting case from 1977
concerning contraceptives, in which the…

Advertising Agency Overview and Analysis: Crispin Porter & Bogusky
Agency Uniqueness

Crispin Porter & Bogusky (CP + B) is a fully-integrated advertising agency that currently employs over 1,000 "full-time, late-working, on timing, below-budgeting, overnight Fed-Exing, hard-charging, clutch-saving, coffee-chugging, pop-culture changing" marketing fanatics. In viewing this company description alone, one can begin to understand the extra "something" that CP + B strives to add to its agency dealings in order to adhere to its own company mission statement and standards as well as satisfying customer demands -- which is key to agency success above all else.

CP + B maintains a series of unique strengths and services, and boasts a note-worthy client list including internationally-known names such as: Under Armour, Axe, Vitamin Water, Domino's Pizza, Coca Cola Coke Zero, Old Navy, Jell-O, Kraft, Best Buy, Microsoft Windows, Hulu, Burger King, Ikea and Volkswagon -- and this listing is just the tip of the iceberg.…

Advertising
All industries rely on what Lutz calls "weasel words," those stock phrases ubiquitous in advertising. Among the most common weasel words include "new and improved." As if with total disregard to the environmental degradation caused by overconsumption, companies seem hell-bent on getting consumers to upgrade and buy a new model of something they already own. By continually feel bad about they already have (it's too old, it's not cool anymore), consumers are more likely to invest in something only because it is "new."

Yet as Lutz points out, "new" does not necessarily mean improved. "What was wrong with the old product?" Lutz asks. Consumers need to become more savvy and aware. O'Neill takes a more objective stance in "The Language of Advertising," in which the author points out that advertising language can be used in an "edited and purposeful way" to convey the intended emotion. In fact, both Lutz and O'Neill…

Advertising & Consumer Behavior
What are some of the principles of television advertising?

Some principles include knowing and studying audiences & demographics. Another principle is to build a brand and a lifestyle. Another is to create desire in the consumer.

What makes it unique from other mediums and its ability to influence customers' decisions?

It is a relatively old form of medium with respect to American culture. Meaning, people are used to commercials -- they are accustomed to seeing ads on television. They are very short and produced with a great deal of concentration and intent. They often incorporate cutting edge production techniques and equipment to catch people's attention, as well as often sampling famous songs or original jingles that remain in people's minds.

What are the pros and cons of advertising on television?

Cons are that ads on television can be skipped because of people who have Tivo and DVR, so it is as if…

The first is on the 300M, a Bentley look-alike vehicle that has become a mid-size bestseller. The second is their perennial winning product line, the minivan, called the Town & Country. Including swivel seats and entertainment options are making the 2008 Town & Country even a topic of discussion with elementary school children. Ironically however Chrysler seems to not have the ability to solidify its branding, unique value proposition and therefore advertising strategies around a single message. With the introduction of a re-vamped Sebring convertible, the confusion will most likely continue. The uber-cool 300M is taking the brand in one direction while the most profitable product segment, the minivans, continue to dominate their financial results. The branding experiments the company has had into higher performance cars and models also add more confusion to the brand. Not settling for the role of the soccer Mom must-have minivan, Chrysler continues to…

At the center of this aspect of the program is the measurement of activity at the upper and lower phases or segments of the sales funnel. Typically promotional spending and advertising budgets are found to increase upper funnel performance, and over time contribute to sales leads being created and eventually sales made to customers. The $500,000 then must be highly effective to push $2M in business through a funnel that becomes narrower by each process step it is comprised of. My main question would be how the sales funnels' inherent nature to narrow down prospects to suspects to new customers is going to be effective enough, on a $500K investment, to yield $2M in sales. The answer I suspect to hear would be a highly targeted campaign specifically focused on one very loyal, very quickly purchasing, very price insensitive group of customers - in short the core customer base…

Advertising a brokerage firm in a Mexican market
The marketing strategies used by organizations form their basis on the four P's. These include product, price, place and promotion. These four aspects of marketing make sure that the target audience is the focal point of marketing and that the message is being communicated effectively (Herbig 77). As capital markets develop around the world, more and more organizations tend to specialize in provision of brokerage services which has lead to an intense competition in this field and requires effective marketing to ensure that the target audience understand the message being communicated and do not misinterpret it.

It is necessary for multinational organizations and entities operating in more than one country to take into account the cultural and social aspects before marketing their products. A successful marketing strategy in one country might back fire in another due to the cultural differences that might exist between…

Advertising Project
Effective advertising involves a complex series of strategies geared to lure the consumer to purchase the product. Most advertising involves "pulling" the customer to buy the product or service. In order to create the largest customer base possible, advertising executives must vary a products pitch by alternating how the product is presented to different markets. Potential customers are segmented into groups on the basis age, education, gender, race, experience or some other characteristics. However, biased this may seem such segmentation helps companies effectively market their product to a particular group, which maximizes the probability that the product will be purchased. Fruitopia, a fruity drink manufactured by Coca-Cola is seeking to capture the urban market by developing advertising campaigns geared towards Generation X and Generation Y These savvy ads can be found in publications serving the urban market such as Vibe magazine and Honey magazine.

Vibe magazine is geared towards lovers…

Advertising
No published sources used.

Newspaper Advertising

The local newspaper in my area offers a variety of rates including discounts and promotional rates. Some of these apply favorably within the parameters of a one-year campaign and a $60,000 budget. I have outlined a schedule that provides the maximum exposure per advertising dollar.

The rates are graduated on two scales: ad size and number of days the ad is to run. The larger the ad, the lower the price per square inch. Similarly, the longer the contract or the greater the number of days ads are run of the same size and on the same account the lower the price. Some special discounts were available for one-off ads or ads of minimal size and ads run in the classified section were charged less than ads run in the body of the paper. The paper offered the same rate every day of the week even though…

, Leung, R., Manios, Y., Monteiro, R., Pedley, C., Prell, H., Raine, K., Recine, E., Serra-Majem, L., Singh, S., & Summerbell, C.. (2010). Television Food Advertising to Children: A Global Perspective. American Journal of Public Health, 100(9), 1730-6.
Li, L., Mei, T., & Hua, X.. (2010). GameSense: game-like in-image advertising. Multimedia Tools and Applications, 49(1), 145-166.

McAlister, A., & Cornwell, T.. (2010). Children's brand symbolism understanding: Links to theory of mind and executive functioning. Psychology & Marketing, 27(3), 203.

Monteiro, C., Gomes, F., & Cannon, G.. (2010). The Snack Attack. American Journal of Public Health, 100(6), 975-81.

Moodie, Mackintosh,, Brown,, & Hastings, . (2008). Tobacco marketing awareness on youth smoking susceptibility and perceived prevalence before and after an advertising ban. European Journal of Public Health, 18(5), 484-90.

Moore, E., & Rideout, V.. (2007). The Online Marketing of Food to Children: Is It Just Fun and Games? Journal of Public Policy & Marketing, 26(2), 202.

Mukhopadhyay, A.,…

The suggestion is that using the machine saves a large amount of time. In terms of an audience of traditional housewives, the advertisement targets them also with the "perfection" claim. Housewives tend to take pride in the perfection of their work, which is now made easier by the slicer. Certainly guests invited to a dinner party are bound to be impressed with what looks like hours of work to achieve the level of perfection offered.
The advertisement can also be analyzed more closely to investigate messages that are not mentioned in the text, but suggested by the composition of images.

As mentioned above, the globe is much larger than the image of the slicer. Firstly, the obvious suggestion is the name of the company, which also connects with the slogan "Globe it." The globe could also suggest that the company's products are so excellent that they are useful on a global…

Advertising: Principles and Practice
We live in a consumers' society. Economic agents no longer compete to create the highest quality products, but they compete to create the strongest marketing campaigns, to best serve customers' needs and wants and to create and consolidate the strongest possible brand. In this setting then, marketing plays an essential role.

Marketing traditionally encompasses the totality of tools and mechanisms involved in the management of the relationship between the firm and its customers. Advertising is one important part of this relationship and it can be defined as the external communications of a firm, with the intent to transmit information and appeal to audiences (Janoschka, 2004).

The development and implementation of a successful advertising campaign is a complex and tedious effort. Marketing specialists have to ensure that their advertisements reflect the features of the product they advertise, capture the attention of the audience and stimulate the purchase decision. Such objectives…

Explanatory Speech Outline: Cosmetic Advertising Regulations I. Introduction
A. Attention Getter: Imagine buying a cosmetic product that promises to leave your skin smooth and supple in a matter of days, only to use the said product for 3 consecutive months with no noticeable change with regard to the texture of your skin.
B. Background and Audience Relevance: In some countries, false representations in cosmetic product advertising are commonplace. In the U.S., significant gains have been made over time to stamp out false cosmetic products representations. However, some products still make claims that are not only deceptive, but also misleading to consumers. There is need for you to be aware of not only the legal framework in place to regulate cosmetic products advertising, but also the impact of deceptive cosmetic advertising. This way, you could become ambassadors for fair advertising practices in the cosmetic industry, now and in the future, by perhaps voicing concerns…

Introduction Cosmetics are amongst the huge expenditures for consumers, especially women, with the revenue generated by the industry surpassing $7 billion every financial year. Cosmetic advertising provides women with product information. There is a greater likelihood of women purchasing products subsequent to seeing an ad. In particular cosmetic companies may make women to have a feeling of insecurity and thereafter offer their products as a solution. Cosmetics retailers conduct the designing and relaying of advertising with the main intention of changing consumer attitude, perceptions and purchasing behavior toward cosmetics, prompting them to purchase more products (Thompson, 2018). On a daily basis, consumers are exposed to numerous advertising messages. The fundamental objective of advertising is to strongly attract consumers by providing them information associated to the products, how such products should be applied and guidance on how to purchase them. It is totally essential to make certain that consumers perceive advertising as…

Reflection of Marketing and Advertising Introduction
Even before I enrolled in this particular class, I realized the value of marketing and advertising as it relates to social interactions and society in general. However, after taking this class, listening to the lectures, reading the sources for it, and watching videos about this subject as well, I now realize that essentially, marketing and advertising are all around us. These two aspects of business are constantly in the lives of consumers, and play a significant part in the way we come to think about both society and even ourselves.
The impact these two disciplines have is extremely significant. The “Merchants of Cool” documentary and the class notes indicate that marketing and advertising actually affects how we feel about ourselves, who we are as people, and ultimately, impact the things we buy. In this regard, as critical thinkers it is pivotal for us to realize there are…

“Examining Advertising Practitioners' Ethical Considerations and Its Implications for Consumer Welfare” by Linda Tuncay and Catherine Coleman Summary
Tuncay and Coleman (2008) state that insufficient consumer research has been done regarding the beliefs of advertising specialists on how advertising affects consumers. Few exceptions to these are the works by Hunt and Chonko 1987; Drumwright and Murphy 2004; Moon and Frank 2000. While investigating this, Tuncay and Coleman performed a qualitative research in which 20 individuals who were employees in an American advertising company participated. Unlike previous research, their discoveries show that specialists are generally concerned about how advertising affects women. Nonetheless, in spite of the fact that recent studies have shown that advertising might have a negative impact on men, men were proved to be unaffected by media influence.
According to Tuncay and Coleman (2008), a specific issue which has gained the attention of popular and academic deliberation is the issue of gender…

There are three main models of marketing communication in which a marketer can use to reach customer. There is also decision about the type of message communicated, the medium used to communicate, how the customer can provide feedback, and how to avoid noise within the market.-Explain how a company would make these decisions to market their product in different markets to different people. Provide a couple of examples to demonstrate how companies are currently using communication models toward customers about their products and companies.-The promotion plan also falls into this concept of communicating to customers. Explain the steps in the promotion plan and how a company would organize their communications to develop loyalty in the long run.-Lastly, communication of any kind has a cost. Explain how a company would budget their communication expenses as to not cut profits but reach as many customers as possible.Response: Due to globalization, marketers are…

Introduction For this project, I took a look at a couple of commercials from the 2019 Super Bowl. The Super Bowl is the single biggest ad spend in America each year, and most companies create special ads just for the event, many of which will not be shown again. Thus, the approach to messaging and creative is a little bit different, but given the amount of money in play, it is well worth analyzing these ads for perceived effectiveness.
Ad #1
The first ad is for M&Ms, where they introduce a new product, a bar with M&Ms embedded inside. The ad features a woman driving in a minivan, and adult voices (the M&Ms) coming from the back. The voices are saying things kids might say if they were fighting or becoming unruly. The “mother” eventually stops the vehicle, turns around and threatens to come back there, and then there’s a shot revealing that…

The advertising and marketing sectors have seen the use of novel tools like cell phones, computer network, internet and computerized games in the modern eras. The effects of such novel tools as well as the explosion of broadcasting stations has led to stiff rivalry within the current advertising sector. Moreover, diverse broadcasting networks have to contend with redundancy in the conventional methods of advertising they used previously due to the disintegration of the consumers, market overload as well as reduced consumer focus. This has forced the broadcasting fraternity and stakeholders to devise methods geared towards product familiarization through various presentation mediums that encourage product cognizance as well as advertising memory recall techniques to facilitate ingenuity in product delivery. Without a doubt, the marketing sector has forever endeavored to reduce the lack of focus from consumers (Arrazola, de Hevia and Reinares, 2016). As such, it is pertinent for the advertising experts to…

Advertising Q’s What does it mean to say that “money is invested in advertising?” Is all advertising an investment? Illustrate.
When one says that “money is invested in advertising” it quite literally means that money is invested in producing ads. For example, as Olson (2001) points out, the cost of producing a 30-second TV spot is roughly half a million dollars. That’s a lot of money for one commercial—but major corporations will typically spend millions, if not billions on advertising every year. Today, advertising has moved into the digital sphere as well, with billions more being invested in online marketing (Edelman, Ostrovsky & Schwarz, 2007). Companies competing in the marketplace have to do something to stand out, to differentiate themselves (Trout & Rivkin, 2006).
One can invest in advertising in more ways than one, however—i.e., it’s not all about how much money is put up. To advertise effective, a company has to know…

Company Description Company Summary
Valiant Marketing is a new conception in marketing. Our marketing agency will be tilted toward gaining clients to work with LGBT consumers and businesses. Basically, Valiant will work towards connecting businesses in America with the LGBTQ community. Our company will work with major companies, brands, entities and government institutions in the endeavor to comprehend, reach, serve and work with the LGBTQ. By conducting extensive market research across the spectrum of this community, Valiant Marketing will provide our clientele with a profound and substantial understanding of how to realistically link with and engage with this increasing, influential, potent and diverse LGBTQ community.
Mission Statement
Vision Statement
We shall operate our business with excellence in all facets and at all times, treasure the exquisiteness and distinctiveness within the advertising and marketing industry, and we will purpose to sustain our brand name and reputation in the highest regard possible.
Services
Valiant Marketing prides itself in creating…

The advertising and marketing sectors have seen the use of novel tools like cell phones, computer network, internet and computerized games in the modern eras. The effects of such novel tools as well as the explosion of broadcasting stations has led to stiff rivalry within the current advertising sector. Moreover, diverse broadcasting networks have to contend with redundancy in the conventional methods of advertising they used previously due to the disintegration of the consumers, market overload as well as reduced consumer focus. This has forced the broadcasting fraternity and stakeholders to devise methods geared towards product familiarization through various presentation mediums that encourage product cognizance as well as advertising memory recall techniques to facilitate ingenuity in product delivery. Without a doubt, the marketing sector has forever endeavored to reduce the lack of focus from consumers (Arrazola, de Hevia and Reinares, 2016). 
As such, it is pertinent for the advertising experts to…

Adtech Summary and Ethical IssuesOne of the harsh realities of innovations in digital technologies is the fact that it is possible to use them to either benefit or potentially harm consumers depending on how they are used. This is certainly the case with adtech, a technological innovation that facilitates location-specific marketing but also allows law enforcement authorities to monitor the whereabouts of consumers for other purposes, including surveillance and interdiction. Taken together, it is clear that adtech represents yet another dual-edged technological innovation. To determine the facts, the purpose of this paper is to review the literature to provide a description of adtech and why it presents such an ethical gray area. Following this review, the paper presents a summary of the research and significant findings concerning adtech and its implications for the future.Review and DiscussionAdvertising technology or adtech is an umbrella term that is used to refer to a…

Marketing Integrated Communications and Direct (Digital) Marketing (Chapter 14, 15 and 17)
1. Define/compare the five elements of the promotion mix. Give examples of each. What is AIDA? In designing a promotion mix strategy, discuss when in the purchase behavior cycle (using AIDA) it is best to use each of the promotion tools
The five elements of the promotion mix are: i) advertising – raising awareness such as through mass media adverts; ii) public relations – promoting goodwill such as offering sponsorships to needy students, iii) sales promotion – marketing through discounts and incentives such as free gifts, iv) direct marketing – marketing directly to a customer such as sending personalized messages, and v) direct marketing – promotion through sales representatives. The AIDA is a four-step model that explains the cognitive processes involved in the making of purchase decisions. The AIDA purchase cycle includes awareness, interest, desire and action. Awareness involves creating awareness…

Selected Marketing Questions and Answers Although views differ about optimal strategies, there is a near universal consensus that effective marketing practices are the lifeblood of any commercial operation (Rasul, 2018). The purpose of this paper is to provide timely and informed answers to a series of guiding questions concerning marketing and promotion methods. The paper begins by briefly explaining the nature of the three basic promotion methods and continues with a discussion concerning the three basic objectives to the four jobs (AIDA) of promotion and a salient example. Finally, an explanation concerning how an understanding of the adoption process would help develop a promotion blend is followed by a summary of the research and important findings concerning the foregoing issues in the conclusion.
Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?
Personal selling. This basic promotion method…

In this day and age, you cannot live without a smartphone. Sure, it is possible to live day to day without one. However, when you realize everything that you could or should be doing with a smartphone in your life, you will forever wonder why you ever resisted getting and keeping one. Now or in the future, smartphones will be used to spend money, unlock doors, start your car, keep tabs on your home’s security, turn your lights on or off, present your flight boarding pass, present entertainment venue or sports event tickets, find you vehicles in a big parking lot, get instant weather alerts about an impending storm, schedule your DVR to record a show you can’t miss, see your new grandchild live even if they are miles and miles away, connect with other people around the world or any number of other things. Life can be satisfying and…

One strategy that we have seen more and more actually preceded the current economic recession is product placement instead of traditional advertisement in commercials (Howard 2005). This may be one of the most effective innovations in our industry since the shift in the 1960s from word-heavy advertising to memorable visual images (Ogilvy 1983).
Q: The Internet and other visual media must factor into that shift as well.

A: Absolutely. The modern advertiser is learning not to focus exclusively on traditional modes of message transmission and product branding like television and billboards. The phenomenon of things like YouTube demonstrate the value of creating imagery that captures the audience's imagination and interest. In fact, future advertisers may eventually question the value of spending so much money on commercials and even product placement when it is possible to reach huge audiences on the Internet, essentially, for free.

Q: The way that the Napster and its…

Evidence abounds. In the 1950s, white people would never have listened to rap because it would not have been included in the commercial mainstream. Today, rap is listened to a wide audience, even whites. As a result of mass advertising in the United States, people just want to look like each other regardless of what culture or race they are from. For example, black people originally started wearing baggy pants, but now everyone is wearing them. On a more global scale, there's a celebration of Western consumer goods throughout the world.
Advertising defines culture by creating large-scale, homogenous buying habits. To do so, advertising is embracing cultures other than the white mainstream. In the process, it defines a culture of consumerism that shapes the very identifies of the cultures themselves.

Advertising has a significant role in this age of consumerism. Effective advertisement is crucial for the success of the business in this increasingly competitive world. We are witnessing a new genre in advertising and advertisements have evolved from being simple explanation of products to detailed graphical representations that depict all the fine and varied features of the products in a visually appealing manner. Today we are looking at advertisement as an art in itself, which reveals the hidden details of the products in an attractive manner that catches the attention of the consumer. Advancements in Computer graphics technology has taken advertising to a new heights with three-dimensional projection of products. Let us analyze how companies use graphics in advertisement as an important marketing strategy.
Graphics in Explanation of product features

As we know the purpose of advertising is to increase the awareness of the products among the consumers and to achieve a…

Automobile manufacturers and companies that produce so-called "luxury" goods present images of wealth, privilege, and (especially) the admiration of others to promote the value of their products to the consumer. The notion of "exclusivity" is another aspect of this approach because it creates the perception that consumers who can afford certain products are more accomplished or privileged than others. Likewise, clothing, beer, and cosmetic companies (among many others) use specific imagery to create the perception that use of their products is associated with an image of physical attractiveness and sexual desirability. In general, the most predominant theme in modern advertising is that commercial products can help the individual establish and maintain a desirable personal identity. In reality, there is little truth to that inference and it is purely a function of the exploitation of human social psychology and symbolic interactionism.

Other annoying commercials include several of those for SUVs, which are sometimes shown driving over speed bumps to suggest that no other car could ever navigate through a city than an SUV. Similarly, some SUV commercials show the driver truly off-road, but most consumers use their SUVs in the suburbs and never drive off-road. Therefore, bad ads are generally unrealistic or annoying to the senses.
Good ads, on the other hand, can be hilarious and even enjoyable to watch. A recent UPS ad depicts some office workers who can't figure out how to send an international package. The acting is good and the commercial uses no annoying music or cliches. The Axe body spray commercials are slightly annoying but still have comedic value because they depict a pile of attractive women assaulting the man who uses the product. Some of the Budweiser commercials that air during sporting events use great…

Advertising Agency
Government's ole in Advertising egulation

History of attitudes towards advertising

Changing attitudes

Government's authority

Taste and decency

The advertising is a major contributor and visual segment of the complete marketing strategy of a business. It is also noted as one of the image carrier for an organization. The businesses seek support of advertising agenciesdealing in print and electronic media to establish an advertising campaign along with the design of such activities to further their marketing objectives (Shimp, 2013). There are various environmental factors as well as regulations that should be followed by the advertising agencies. The governments also take part in evaluation of the content printed in advertisements. The role of government in regulating the advertising material and assessment of the content is discussed below. It is required that the governments lower their involvement in such activities and empower the self-regulation of advertisement content through agencies, associations. And above all the target audience.

History of…

This is related to the need for prominence, which advertisers play on by suggesting that respect is attendant on use of the product. Instead of being looked up to, being looked on is the goal of the need for attention, and then the need for autonomy allows advertisers to suggest freedom is associated with their product. This is also often associated with the need to escape, whether in the company of others or not. Security or the need to feel safe does not apply to every product, but advertisers can invoke it in the right instances by offering security. Lastly, the need to satisfy curiosity and the fulfillment of basic physiological needs can also be touched on by advertisers in order to sell a product.

Beyond these fifteen appeals, there are also identifiable styles of advertising. The use of celebrities as spokespersons and merely for their presence is one common style.…

The new campaign for Old Spice Swagger portrays rich, successful, attractive males vis-a-vis an old, uglier, less confident version of themselves. The message is simple: without the product, you are that weak, less confident man. The website for Men's Health magazine is less subtle - all the ads feature well-muscled men. Even in products unrelated to physical appearance we see the same paradigm. Budweiser's ad "Lager Lessons" plays exploits a number of male insecurities, from the perceived fear of commitment to the fact that all of the men are attractive. The message that the advertising industry sends men is clear - you are not good enough and our product will fix that. There is no discernible difference between these messages and the ones that are sent to women by the advertising industry.
orks Cited

McLead, Eric Tyrone. (2003). Selling Out: Consumer Culture and Commodification of the Male Body. Post Road Nov.…

Analysis of Alternatives

The first alternative is to do nothing and to see whether the threat to CIMA's core markets actually materializes. Naturally, this decision would not over-extend CIMA financially, but we can not guarantee that it would not lead to overall sales increases or sales increases in core markets. Therefore, we must rule out this alternative.

Our second alternative is to aggressively target the weekender market. This decision is problematic for a couple of reasons. First, although the company seems to be able to afford the half a million dollars it needs to invest in product development and equipment, that is likely not the end of the story. The factory is operating at 85% capacity and is looking to enter a high-volume market. CIMA will likely need to hire new staff and may need a new facility. Second, producing a low-end shoe for weekenders may help CIMA reach a new market…

cDonalds' themselves have faced the fact that children need to learn a healthy food choice early on to lead healthy and productive lives. It is fallacy to believe that it is up to a fast food corporation to instill diet habits in children, and it should be noted that Disney Theme Parks would continue to have cDonalds on the premises, (Abramowitz, 2006). Ultimately, it is up to parents to teach children about healthy food choices and dictate what children should or should not eat.

Children are highly impressionable consumers. "Children see 40,000 advertisements a year on television alone" (Gavin, 2005.) arketing food toward children is by no means solely done via the fast food industry and processed food producers believe that children represent the largest untapped market for the purchase of their products. As a result, more and more advertisers are focusing food commercials on children, who have difficulty discerning reality…

S. Constitution is on the side of the distilled spirits advertisers. The right to advertise is constitutionally protected commercial free speech under the First Amendment (Distillers spirits advertising in perspective). The First Amendment protection afforded to distilled spirits advertising is equal in scope to the First Amendment protection afforded to the advertising of all other legal products and services, certainly wine and beer.
Many believe that advertisers should not be allowed to target underage audiences with products that are harmful to their health even if it means limiting constitutional protection because many children are not capable of making good choices. Research shows that youth exposure to alcohol advertising increases awareness of that advertising, which in turn influences young people's beliefs about drinking, intentions to drink, and drinking behavior (Alcohol advertising on television, 2001 to 2003: more of the same).

Opponents of advertising alcohol on television are growing more vocal as alcohol advertising…

As expected to prove H3, the fourth graders could recall a median of 6 items about the ad while the first graders recalled a median of 4 items.
The ultimate conclusion of the researchers was that children "can recall a reasonable amount of information from a single exposure to a television advertisement and are capable of sharing information accurately" (Maher et al., 2006, p. 30). The authors view their work here as a beginning point for further study. In the conclusion to the article, they suggest that the next step would be to see how much children recall if they were in an unstructured environment and perhaps not paying close attention to the advertisement as the children in this experiment did.

International food advertising, pester power and its effects"

In a British study directed by Laura McDrmott, Terry O'Sullivan, Martine Stead, and Gerard Hastings the power of pestering by children was studied.…

Advertising Effectiveness and Consumer Memory
The relationship between psychology and advertising is not a new one -- in fact, it is fundamental to the birth of modern advertising in America. Edward Bernays, the father of marketing, was the nephew of none other than Sigmund Freud, and used Freud's sense that "man was motivated by passion" to manipulate the senses of consumers and plant seeds of desire within consumer memory (Jones, 2000, p. 283). Since the days of Bernays, all evidence indicates that marketers have utilized cognitive psychology in order to assist advertising effectiveness in relation to consumer memory. This paper will discuss this evidence and research surrounding this association and critically analyze and discuss it.

A Complex elationship

Developing brand awareness and brand loyalty are two of the biggest factors in successful marketing. Establishing either requires an effective campaign that essentially implants the brand in the mind of the consumer in a way…

So, advertising is not just bad because it lures us into eating unhealthy diets, the diets to lose some of the weight we gain are just as bad. Why? ecause they teach fast weight loss -- lose 10 pounds in two weeks. Is that possible? Yes, but it's usually "water" weight -- that weight that is most quickly put back on when we go back to a normal diet. ut just as the ads and promos don't tell us about all the calories in those RTE cereals and fast foods, when they push the fad diets, they don't mention that "water" weight problem.
And, sure enough, that's why people on fad diets eventually get frustrated. They lose ten pounds in a couple or three weeks, go back to their regular diet, and gain it right back. Eventually, the frustration level reaches a point that they give up and go have…

Advertising and public relations serve to communicate ideas and convince the audience of something. Politicians are among the most prolific advertising spenders during election campaigns and can have enormous public relations machines. This is especially true of Presidential candidates, who must first run for their party's nomination and then must run for President. We know that Hillary Clinton went from frontrunner to loser in the race for the Democratic Presidential nomination in 2008. There are lessons to be learned about the different factors that contribute to selling an idea, in this case Clinton as President, to different audiences. This case study will evaluate Clinton's campaign leading up to the Democratic primary using the OSTE model. The OSTE model focuses on research, objectives, strategies, tactics and evaluation.
esources

The Hillary Clinton campaign at the time of the case was a large organization. It featured both extensive advertising and public relations, backed by substantial…

Theatrical claims and manifestations do well when selling a manufactured good or service, as long as they continue to credible (Lights, Camera, Action: Creating Effective TV Commercials, n.d.).
The main idea of both of these advertising mediums is to grab the attention of prospective consumers and create a connection between the customer and the product that is being sold. Radio spots are generally short and do not allow for a lot of time to get the message across. TV spots on the other hand are usually a little longer in nature. TV has one advantage over Radio in that it can use images to try and help make the connection and help consumers to remember the product. Radio on the other hand has to rely solely on words and thus must make them very memorable.

Both of these are a bit different from internet advertising in the fact that there is…

Advertising bCreative is an online creative boutique that offers manufacturers and advertisers original designs and concepts, which can be licensed onto virtually any type of consumer product, merchandise or promotional medium (bCreative, Inc.). Since bCreative's concepts and designs are used to appeal to the consumer of the products and services of various manufacturers and advertisers, it can be said that the focus of the company's work is the end consumer. Indeed, this is evident by the fact that the firm's top selling licensed concepts and designs have been used in stationery products such as posters, calendars, and greeting cards; apparel items that include T-shirts and caps; gift products such as mugs, books, and puzzles; and novelty items ranging from key rings to magnets and bumper stickers.
The scope and size of BCreative's business is potentially huge for several reasons. One, the firm has chosen to specialize in the creation of concepts…

The rhetorical appeal to the reader's feelings is most obvious in the photograph, where feelings of freshness and health and yet of indulgence and luxury commingle, but can also be seen in the flirtations enticement to spend more time with the product as mentioned above. The attempt to appeal to the reader's intellect is minimal in this ad, though the prominently featured word "vitamin" in the product's title is certainly at least a partial intellectual appeal, telling the reader's that this product is healthy and beneficial as more than simply a beauty product. The content in the middle of the text passage also describes the product in a way that makes it sound like an extremely intellectually engineered makeup product. The reader's sense of self is appealed to by the suggestion that one's lips are not the best lips they can be -- the lips one was "meant" to have…

As such, she is once again linking the notion of skinny to fashionable. Everyone in "Young Hollywood," as the magazine refers to the younger celebrities as skinny and this then reinforces a need for young girls to also be skinny, at all costs. When young women are looking to their favorite stars and singers they want to replicate that look, and often many take on unhealthy habits in order to get that skinny that fast.
Victoria Justice is not the first child star to embed these types of messages into images. No, many child actresses have felt the pressure to be skinny, and have thus internalized the societal demand and reproduce it for their own fans to follow. Take for example the case of former Nickelodeon actress Amanda Bynes. According to one recent post on the Huffington Post's Celebrity page, the actress has continuously admitted to her fans on Twitter…

Rather, it is suggested that her exterior demeanor is an expression of her inner self. She is as comfortable with herself as a pair of Keds is to wear.
Aspirations communicated in the ad

The aspirations that are communicated in the advertisement are the desire to be true to one's self and comfortable with one's own identity. There is also a great deal of nostalgia conveyed by the advertisement. Many people, including teens, fondly remember wearing Keds when they were young. The girl is able to still hold onto her youth by wearing Keds, even while she is 'breaking out' of her old identity as a child. She does not have to act like an adolescent girl is supposed to, or like a child -- she can be mature and carefree, wear Keds and still be grown-up in her desire to express her unique sense of self.

Cultural values

Individualism is highly prized…

Advertising is known to utilize various strategies in order to create an impact to the audience in selling a particular product, service, or even an idea or program. With the popularity and prevalence of quantitative research in the 20th century, it has become common among advertising agencies, whatever the medium, to utilize statistics in their ads in order to convince readers/consumers to patronize their product. However, this practice has been abused by advertisers who wanted to persuade and convince readers/consumers through the advertisement. Thus, statistics have been used to create the impression that the ad's claim is validated through research, which are not always the case and the truth.
Misinterpretation or generalization through statistics has resulted to misleading claims and arguments that confuse, instead of informing, the audience. Take as an example the print ad released by the organization Asian Pals of the Planet in the August 23, 2004 issue of…

Advertising designers are presented with a particular challenge when the focus of the advertisement is an artistic product. Unlike those which are meant to sell food, household products, or even luxury items, ads that promote an artistic work like music must find a way to not only stick in the heads of viewers but also to be artistically pleasing and representative of the artistic vision of the creator of the featured piece. People who drink soda or buy shoes are not necessarily going to be swayed by the subtle visual intricacies of a Pepsi or Nike ad as long as there is a cultural or need-based appeal. If the consumer feels that Pepsi, for example, will quench thirst, then the ad was effective. However, in order for a music ad to be effective, it must find a way to appeal to the inner art critic and somehow present a visual…

..hile older children and adults understand the inherent bias of advertising, younger children do not, and therefore tend to interpret commercial claims and appeals as accurate and truthful information," said psychologist Dale Kunkel, Ph.D., Professor of Communication at the University of California at Santa Barbara and senior author of the task force's scientific report. (Kunkel, et.al, 2004)
The Lego ads, when seen by younger children who "do not understand persuasive intent in advertising," might feel as if the balance of the world really does hang in their hands -- and an older child might be confused by the overlapping techniques of advertising, which blur the lines between advertising with a persuasive ulterior motive to encourage consumption, and entertainment in the form of cartoons. This confusion might be another reason for the greater efficacy of movie and product tie-ins with children's advertising."(Briesch, Bridges, & Kim, 2004) This fact is seconded by J.…

Studies (Howard 2005) have indicated that it may be very difficult to position healthier foods against traditional fast foods, by virtue of the strength of the latter's long- standing successful history of advertising. Naturally, the fact that healthy fast food cannot hope to compete with traditional fast food in terms of taste and its purported addictive quality presents another challenge that must be met by creative advertising and marketing strategies to overcome those disadvantages from the advertising perspective. Incorporating Challenges into a Marketing Plan:

Incorporating those challenges into a marketing plan requires long-term vision to anticipate the likely pattern of consumer demand over time, specifically in response to advice about health, wellness, and the relationship of diet to overall human health.

Naturally, the healthy fast food industry should emulate some of the strategies that have traditionally proven successful, particularly in the case of fast food in terms of name recognition and availability.

One…

Provided the counselors and instructors are charismatic, this might be the ideal way to generate initial 'buzz' about the center. Sending out free coupons for free sessions, and offering free 'teaser' yoga or Pilates classes in public venues (like on the Boardwalk during the summer or an in-store location like the mall) can generate publicity and interest. For fitness, marketing should be experiential as well as about selling a particular image.
Since a wellness center is marketing a service as well as a product, one extremely important, but often overlooked component of advertising is good training of the staff. Staff members must be friendly and helpful, and project the right type of 'image' for the center. Given the center's emphasis on personal self-improvement in its marketing strategy, staff members should embody the likely ideal of the target female consumer: they should be fit, knowledgeable, friendly and ready to answer the…