Strategic Marketing
In answering the question of what role marketing plays in the overall strategic planning process, the foundational elements of what lead to enterprise formation, systemic and highly integrated people, process and systems need to be taken into account. The coordinated and tightly synchronized aspects of people, processes and systems need to be governed by a vision and objective if any enterprise is going to stay unified in the pursuit of its goals (Anderson, 1982). This orientation of coordinated activity across all series of resources, processes and both automated and manual systems requires that the compelling vision of an enterprise have a customer-centric purpose (Payne, Frow, 2005). As the purpose of an enterprise stays centered on the customer, all ancillary and related systems will also reflect the prioritization on the delivery of value first above any other. At its most fundamental level, marketing plays the crucial role of galvanizing all…...

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References

Anderson, P.F. (1982). Marketing, strategic planning and the theory of the firm. Journal of Marketing, 46(2), 15.

Cravens, D.W., Piercy, N.F., & Baldauf, A. (2009). Management framework guiding strategic thinking in rapidly changing markets. Journal of Marketing Management, 25(1), 31.

Payne, A. And Frow, P. (2005), A Strategic Framework for Customer Relationship Management, Journal of Marketing, Vol. 69, No. 4, October, pp. 167-176.

Strategic Marketing Management for VYP Company
Strategic Marketing Management

Conceptualization of V and P. Productions (VYP) Company

The VYP Company was conceptualized as an independent company for TV Productions, in October 2004. The owners of the organization and its initial founders include Voddil and Young, who were both experienced TV Production makers, working as program directors in big broadcast companies. The corporation initially had only twelve employees, but currently constitutes over sixty employees inclusive of the directors. Its founders and a number of directors, who constitute the board, currently own the company's share. The other shareholders include Shah and Maas, who are currently positioned as directors overseeing the videotape (VT) editing, Black the financial director and Fisher, who is in charge of Legal Affairs and Business activities of the organization (The Chartered Institute of Management Accountants, 2012, p. 3).

In depth Analysis and Evaluation of the VYP Company

Aims and reputation of VYP

The ultimate aspiration…...

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References

Armstrong, M. 2007. A Handbook of Employee Reward Management and Practice. New York: Kogan Page Publishers.

Greaver, F.M. 1999. Strategic Outsourcing: A Structured Approach to Outsourcing Decisions and Initiatives. New York: AMACOM Division American Management Association.

Hunter, I. 2006. HR Business Partners. London: Gower Publishers Limited.

Jacques, V. 2006. International Outsourcing Strategy and Competitiveness: Study On Current Outsourcing Trends: IT, Business Processes, Contact Centres. New York: Editions Publibook Publishers.

P&G has very strong technical expertise, can provide labels on the redesigned packaging of Facelle showing how it excels in biodegradability, and is good for the environment. Millennial consumers thrive on sustainability and eco-friendly labeling as well and this will increase sales in this segment (Furlow, Knott, 2009). P&G will need to be careful to not over-state the sustainability of eco-friendly nature of the brand or it could potentially lose credibility as well (Furlow, 2010). It will need to strive for honesty and truthfulness in this market position. In terms of distribution, P&G needs to get Facelle out of the stores where it is competing with generic brands and focus on higher value grocery chains and retailers.
Conclusion

Facelle needs to have a coordinated and significant change to its marketing mix to survive. Changing the packaging to concentrate on eco-friendly messaging, increasing the price to communicate a strong price/quality relationship, and…...

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References

Gordon F. Brunner. (2001). The Tao of innovation. Research Technology Management, 44(1), 45-51.

Terry H. Deutscher. 2003. PROCTER & GAMBLE: FACELLE DIVISION FACIAL TISSUE. Richard Ivey School of Business Case Collection: 9A93A027: PROCTER & GAMBLE: FACELLE DIVISION FACIAL TISSUE February 17

Leila Hamzaoui Essoussi, & Jonathan D. Linton. (2010). New or recycled products: how much are consumers willing to pay? The Journal of Consumer Marketing, 27(5), 458-468.

Furlow, N., & Knott, C.. (2009). Who's Reading the Label? Millennials' Use of Environmental Product Labels. The Journal of Applied Business and Economics, 10(3), 1-12.

Marketing Proposal
Safi Rania Diamond Cell Youth Booster is a new skincare product for women aged 40 years and above who are seeking to prevent and lessen signs of aging. The paper provides a strategic marketing mix analysis that is geared towards successful marketing and advertising the product. This marketing mix analysis is to be presented to the Board of Directors of Graffiti Group, Inc., which has just purchased an operating facility in Malaysia that manufactures the product. The analysis is geared towards influencing the decision of the board in an attempt to have them approve investment and marketing of this product in Canada. Upon approval, the company will market this product to target market of women aged 40 years and above, especially those who want to prevent and lessen signs of aging, under the brand name PureBeauty Diamond Cell Youth Booster. The analysis includes an overview of the product, its…...

Strategic Marketing Plan
The name of the company is "oaring Petfood." Our logo is simple, "We are here for you to meet your pet needs." With the motto, the company believes that the pet should come first, so that he or she can live a long life (Blue Seal, 2011).

This report consists of what one needs to do in order to run "oaring Petfood." esearch has shown that with the right amount of food and nutrition a cat, dog, bird and so forth can live a prosperous life with the help of their owner (ompala, 2011). One discusses a marketing plan and all the different aspects of what it takes to get others to buy the food needed to take care of his or her pet. This requires much research and for an individual to understand what ways in which to do so effectively. Trends are discussed as well as ways…...

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References

Blue Seal. (2011). Blue seal's history. Retrieved June 3, 2011, from Blue seal:  http://www.blueseal.com/aboutus/ .

Rampala, R. (2011). Chicken and the chicken meal: what are the differences? Retrieved June 3, 2011, from Blue Seal:  

At all entity levels, the company might have to downsize part of its staff members as a cost cutting strategy.
But the problems generated by the complete satisfaction of the customers' needs and wants are not limited to the organization alone. At the level of commodities for instance, using fewer resources negatively impacts the organizational purveyors, reducing as such their business operations and financial stability. At the community level, two relevant consequences emerge from, first, the financial inability of the organization to support the development of the community through sponsorships, and secondly, the firing of employees, which would eventually deepen the socio-economic problem of unemployment. Consequently then, not all the things which help the customer help the organization, and furthermore, not all the things that help the individual help the community.

But since customer satisfaction remains the constant of organizational success, Cochran argues on the necessity to promote marketing strategies which…...

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References:

Cochran, C., 2003, Customer satisfaction: tools, techniques and formulas for success, Paton Professional, ISBN 0971323143

Hill, N., Alexander, J., 2006, the handbook of customer satisfaction and loyalty measurement, 3rd edition, Gower Publishing Ltd., ISBN 0566087448

Steingold, F., 2009, Legal guide for starting and running a small business, 11th edition, Nolo, ISBN 1413310559

Szwarc, P., 2005, Researching customer satisfaction and loyalty: how to find out what people really think, Kogan Page Publishers, ISBN 0749443367

Marketing Strategy your purchase.In the past, a successful company had to rely on marketing or planning and executing the development, pricing, promotion, and distribution of ideas, goods, and/or services. In this very competitive and global business environment, however, organizations must go even one step beyond this: They must rely not only on a general marketing plan but one that fits specifically with the company's strategy and goals.
A strategic plan is clearly delineates where an organization is going over the next year or more, how it will get there and the way it will determine if it did or did not reache its stated objectives. A business plan and a strategic plan are not the same. The focus of a business plan is usually on a particular product, service or program; the focus of a strategic plan is usually on the entire organization.

There are a number of different methods, models and…...

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References Cited

Aaker, D.A. (1995) Strategic Market Management..New York, NY: John Wiley & Sons,

Christ, P. (2005) KnowThis.com. Marketing strategies when a product is late.Website retrieved October 13, 2005. http://www.knowthis.com/articles/marketing/late_to_market_strategies.htm

Cohen, .W.A. (2001) The Marketing. New York, NY: Wiley. 2001.

Lehmann, D.R. And Winer, R.S.(1994) Analysis for Marketing Planning. Burr Ridge, IL: Richard D. Irwin.

In short, it might be difficult for a small firm to incorporate all of this various evidence from such a large, industry-wide perspective, and to take into consideration the various global implications of even a niche market upon the firm's future strategies. Sometimes, focusing on small improvements might be the more feasible strategy in the short run.
PIMS strengths and weakness is its far-reaching, ambitious, and all encompassing perspective. However, even as more and more firms jockey for position in a market of increased global competitiveness, PIMS continues to be used to evaluate current businesses' market positions because it offers some aid in providing the ability to predict the future when confronted with a seemingly dizzying array of possible strategies, grounded in data analysis from like companies within a similar industry. Also, although the applicability of the strategy may vary somewhat from industry to industry, all from various consumer, industrial…...

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Works Cited

Profit impact of marketing strategy." Dictionary of Marketing Terms. Barron's

Educational Series, Inc., 2000. Answers.com [2 Jan. 2007]  http://www.answers.com/topic/profit-impact-of-marketing-strategy 

Profit impact marketing strategy." (2006) Small Business plans. [2 Jan 2007]  http://www.smallbusiness-marketing-plans.com/profit-impact-marketing.html 

Smock, Mike. (2006). "Revisiting my 1970's Roots: PIMS." [2 Jan 2007]  http://twoscenarios.typepad.com/maneuver_marketing_commun/2006/09/revisiting_my_1.html

For example, as Sheridan (2003) emphasizes, "When Short Message Service (SMS) was first introduced on mobile phones, it was seen merely as an extra feature that might be used by people on an irregular basis. But in fact, text-messaging turned out to be one of the device's most desirable assets, and is regarded by many as one of the most significant cultural developments of the past decade" (p. xxviii).
Given its enormous popularity, this feature of the company's product line could be refined, for example, to provide instant language translation services into the predominant languages used throughout the European Union. Language translation features, especially Spanish to English, would also be desirable for the company's strategic partner in Mexico, Grupo Iusacell, the country second largest wireless carrier (Business and your money, 2001). Likewise, the existing charges for SMS services could be reduced (or even eliminated), thereby keeping existing customers satisfied while…...

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References

Business & Your Money: Market on Edge as City Looks to U.S.; Stocks and Shares." The News Letter (Belfast, Northern Ireland), 10.

Chan, Wai-Chan, T.C. Chu, Allan R. Gold and Glenn Leibowitz. 2001. "Thinking out of the boXX." The McKinsey Quarterly, 43.

Culpan, Refik. 2002. Global Business Alliances: Theory and Practice. Westport, CT: Quorum Books.

Gillingham, John. 2003. "European Integration, 1950-2003: Superstate or New Market Economy?" Cambridge, England: Cambridge University Press.

2. SWOT Analysis

2.1. Strengths and Weaknesses

The most important strong point of Earth's Best is its wide range of products. The company's extremely diversified products satisfy all types of customers. Earth's Best has lines of products for each age group: the Infant Line, based on iron-fortified cereals and single ingredient foods. The product line for children aged 18 months and older is consisted of Arrowroot Squares, Cereal Bars, Crunchin' Blocks, and Organic Juices. There is also a line for older children, consisting of Organic 2% Milk, Apple Sauces, and Whole Grain Bars. In addition to this, Earth's Best has launched a body care products line.

Another strength refers to the quality of Earth's Best's products. The company's products benefit from a lot of credit from its customers, which become loyal clients. The company's web site presents a series of testimonies from customers that appreciate the quality of the company's products and services.

The…...

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Reference List

Canada (2007). Central Intelligence Agency. The World Factbook. Retrieved November 29, 2007 from  https://www.cia.gov/library/publications/the-world-factbook/geos/ca.html#Econ .

Baby Foods Market Assessment (2001). Research and Markets. Retrieved November 29, 2007 at  http://www.researchandmarkets.com/reports/3492 .

Reyes, Sonia (2006). Organic Baby Formula Segment Growing Fast. Brandweek online. Retrieved November 29, 2007 at  http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003189679 .

Duggan, Tara (2006). Health Minded Parents Fuel Boom in Organic Baby Foods. Organic options abound for parents' fledgling gourmets. Organic Consumers Association. San Francisco Chronicle. Retrieved November 29, 2007 at http://www.organicconsumers.org/articles/article_3248.cfm.

Strategic Marketing NarrativeExplain Strategic MarketingStrategic marketing is the creative use of the marketing mix with the goal being to align the business plan with the right marketing approach to ensure that the organization is meeting its goals (LSBF, 2021). Strategic marketing looks at demographic behavior of consumers, the competitive environment, and organizational performance. The three phases of strategic marketing are planning, implementation, and evaluation. Goal setting and application of the four Ps should be part of the planning phase. The four Ps oblige one to consider price, place, product and promotionwhich gets to the heart of the marketing approach. In strategic marketing it is important to ask, what price will attract the customer, what product will satisfy market needs, how the product should be placed in a store or online, and how it should be promoted. Strategies that can be used include integrated planning, adwords, social media marketing, user-generated content,…...

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References

Bonoma, T. (1984). Making your marketing strategy work. Retrieved from

 https://hbr.org/1984/03/making-your-marketing-strategy-work 

Brand Yourself Better. (2020). Positioning: 5 strategies to stand out from your

Compass has the experience in the U.S. with these markets to exploit this opportunity. The military and offshore markets have also been identified by management as strong potential sources of growth in the UK.
Another opportunity is with new markets, which include arenas, zoos and other public facilities. This emerging market is relatively untapped, and its size somewhat undetermined, pending the creativity of the catering industry. There appears to be good opportunity for growth that involves the maintenance of traditional margins, if Compass can win first-mover advantages at each facility.

One other source of opportunity is in existing markets, even the mature ones. The industry in the UK still has many smaller competitors. Compass can compete with these firms on price, and also on the provision of ancillary services, which many of the smaller firms simply do not have the expertise, equipment or manpower to provide. This gives Compass the opportunity…...

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Works Cited

Russell, George and Rosett, Claudia. 2006. 'UN Procurement Scandal: How Far did the Inside Information Travel?' Fox News [Online] Available at  http://www.foxnews.com/story/0,2933,184495,00.html 

Porter, Michael. 1979. 'Porter's Five Forces Analysis' QuickMBA [Online] Available at  http://www.quickmba.com/strategy/porter.shtml 

Weinberger, Christiane 2005 'The U.S. Food Service Market, 2004' Planet Retail [Online] Available at  http://www.planetretail.net/Home/PressReleases/PressRelease.aspx?PressReleaseID=27665 

King, Paul 1997 'Greater than the Sum of its Parts' Nation's Restaurant News. [Online] Available at  http://findarticles.com/p/articles/mi_m3190/is_n42_v31/ai_19926857

Trends in Black Purchasing Power of Generation X

Purchasing power for Blacks both alone and in combination with other ethnicities (AOIC) increased faster than all races from 2005-2007, but started to lose that growth rate over 2007-08. The consumers who identified as polyethnic increased earnings faster at first but those slowed to even more sharply negative at the end of our period.

all races white alone blackAlone

Black AOIC

Asian Alone

Hispanic

2005

25,036

26,496

16,874

16,629

27,331

14,483

2006

26,352

27,821

17,902

17,564

30,474

15,421

2007

26,804

28,325

18,428

18,107

29,901

15,603

2008

26,964

28,502

18,406

18,054

30,292

15,674

2005-06

5.26%

5.00%

6.09%

5.62%

11.50%

6.48%

2006-07

1.72%

1.81%

2.94%

3.09%

-1.88%

1.18%

2007-08

0.60%

0.62%

-0.12%

-0.29%

1.31%

0.46%

Most Profitable Product to Offer to Black Generation X

With a smaller share of total population and smaller per-unit incomes, the Black consumer group ranks third in our aggregate spending comparison, but they consume largely the same major purchase fields as all other consumers, particularly Housing, transportation and food, although they spend different shares of their incomes on these purchases than the other sectors. These are the "Big spender" categories for all ethnicities and origins, but we see for example, that Blacks spend much less…...

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United States Census. 'Table 615. Employed Civilians, by Occupation, Sex, Race, and Hispanic Origin.' Statistical Abstract of the United States. Retrieved from:  http://www.census.gov/compendia/statab/cats/labor_force_employment_earnings/employed_persons.html 

United States Census. 'Table 685. Average Annual Expenditures of all Consumer Units by Race and Age of Householder.' Statistical Abstract of the United States. Retrieved from:  http://www.census.gov/compendia/statab/cats/income_expenditures_poverty_wealth/consumer_expenditures.html 

United States Census. 'Table 666. Gross Domestic Product in Current and Chained (2005) Dollars.' Statistical Abstract of the United States. Retrieved from:  http://www.census.gov/compendia/statab/cats/income_expenditures_poverty_wealth/gross_domestic_product_gdp.html

strategic marketing plan ANGOSTUA LTD related company ( alcohol related). identifing incorporating marketing objective. Use format: SITUATIONAL ANALYSIS -Introduction -Company background -Vision -Mission (analyse) -Corporate objectives (financial & financial) -Portfolio analysis BCG show SBU -For SBU selected state critical success factors, unique resources & core competences give a competitive advantage INDUSTY & ENVIONMENT ANALYSIS -pestle implications -SPICC a table -7S's a table -7P's a table -Key drivers change -sector trends COMPETITO ANALYSIS -Porters forces -Identify major competitors, analyse including strategies -Customer analysis competitor -Portfolio analysis competitor -Company's SWOT -Two major competitor's SWOT PODUCT / MAKET FOCUS -Marketing & Product Objectives, SMAT objectives -Target Market -Segmentation -differentiation -positioning MAKETING POGAMME -Include marketing mix, financial data projections (past current sales revenue 3-year forcast (budget) showing sales, gross operating profit) -Option Ansoff growth strategy (choice & ) 2 strategies needed, market penetration objective -Promotional Gantt chart -Assumptions & Contengencies -Control.
Strategic marketing plan…...

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References:

Clark, W., 2011, Heineken SWOT analysis, eHow, accessed on August 20, 2012http://www.ehow.com/facts_6790153_heineken-SWOT-analysis.htmllast

Dukcevich, D., 2001, Stock focus: alcoholic beverage companies, Forbes,   last accessed on August 20, 2012http://www.forbes.com/2001/04/09/0409sf.html 

Lamb, C.W., Hair, J.F., McDaniel, C., 2008, Essentials of marketing, Cengage Learning

Moore, D.S., 2009, The basic practice of statistics, Palgrave Macmillan

Further increases are planned in the UK, wherein a 50% of 17 to 30-year-olds would enter higher education by the year 2010, and the fact that the acceptance rates to universities has increased to more than 14% in recent years shows that it would be infinitely easier for the UK to achieve its target for increases in the number of students enrolling for higher education. (Search View, Education, Higher)
Furthermore, since it is a fact that dropout rates remain significantly lower in the UK than in any other European country, and four out of five students complete their graduation courses successfully, Britain produces the largest number of graduates in Europe. The number of universities in the UK has also increased after the binary division between traditional universities and higher education institutions was abandoned in the year 1992, and today, all British institutions come as a part of a single system,…...

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References

Baker, Mike. 2004. The University Market is here. 3 April. Retrieved 11 August, 2005, from the World Wide Web:  http://news.bbc.co.uk/1/hi/education/3595049.stm 

Chapter 6, Future Demands for Higher Education. Retrieved 10 August, 2005, from the World Wide Web:  http://www.leeds.ac.uk/educol/ncihe/nr_087.htm 

Coughlan, Sean. 2004. UK must sell education to the world. 8 December. Retrieved 10 August, 2005, from the World Wide Web:  http://news.bbc.co.uk/1/hi/education/4080219.stm 

David Blunkett's Speech on Higher Education at Maritime Greenwich University. 2000.

Marketing Management Proposal

Introduction:

Our company, XYZ Inc., is a leader in the industry and has been successfully providing top-quality products and services to our customers. In order to maintain our competitive edge and continue to grow our business, we need to implement a strategic marketing management plan.

Goals and Objectives:

1. Increase brand awareness and visibility in the market.
2. Generate more leads and increase sales.
3. Improve customer retention and loyalty.
4. Develop effective marketing campaigns to target new and existing customers.

Strategies:

1. Conduct market research to identify target audience and their needs.
2. Develop a comprehensive marketing plan that includes social media, email marketing, and advertising....

Marketing Management Proposal

Executive Summary:

This proposal outlines a comprehensive marketing management strategy to increase brand awareness, customer engagement, and ultimately drive sales. By focusing on key marketing objectives and leveraging various marketing channels, we aim to achieve measurable results and drive business growth.

Background:

Company X is a leading provider of eco-friendly products with a strong commitment to sustainability. Despite our innovative product offerings, there is a need to enhance our marketing efforts to reach a wider audience and increase brand visibility in a competitive market.

Objective:

The primary objective of this marketing management proposal is to increase brand awareness by 20% within the next....

1. The strategic release of innovative and engaging video games across multiple platforms has played a crucial role in making Pokémon the highest revenue-generating multimedia franchise globally.

2. The extensive global reach of Pokémon through a combination of merchandise, trading card games, animated TV series, movies, and collaborations with various industries has contributed significantly to its impressive revenue generation.

3. The development of a strong and loyal fan base over the past two decades has been instrumental in sustaining Pokémon as a top revenue-generating franchise, with fans consistently investing in various related products and experiences.

4. The strategic marketing and brand partnerships of....

1. Pokémon's captivating gameplay and immersive storyline have captivated audiences globally, establishing it as a timeless phenomenon that continues to generate substantial revenue across various multimedia platforms. ()

2. The strategic marketing and licensing initiatives employed by The Pokémon Company have played a crucial role in expanding the franchise's reach, creating a vast ecosystem of products and experiences that appeal to a diverse consumer base. ()

3. The enduring popularity of Pokémon can be attributed to its ability to tap into nostalgia, evoking fond memories and establishing a strong emotional connection with fans of all ages. ()

4. The franchise's success is driven....