European Tour Operators External Analysis European Tour
The tourism industry requires high capital investment. In addition to that, more than 70 percent of the European tourism market is controlled by top ten players, therefore, price retaliation is low and the degree of brand recognition is very high and it acts as barrier for new entrants. It can, therefore, be concluded that the tourism industry has a low threat of new entrants.(The European Commission, 2004, pp. 1-77)
Substitutes
TV, games and social activities can act as the substitutes for tourism but the degree of threat which these factors pose is very low. In addition to that, a low of product differentiation exists in the European tourism industry; therefore, the threat of substitutes is also low in this industry.(Gangadharan, 2011, pp. 1-6)
The tourism industry requires high capital investment. In addition to that, more than 70 percent of the European tourism market is controlled by top ten players, therefore, price retaliation is low and the degree of brand recognition is very high and it acts as barrier for new entrants. It can, therefore, be concluded that the tourism industry has a low threat of new entrants.(The European Commission, 2004, pp. 1-77)
Substitutes
TV, games and social activities can act as the substitutes for tourism but the degree of threat which these factors pose is very low. In addition to that, a low of product differentiation exists in the European tourism industry; therefore, the threat of substitutes is also low in this industry.(Gangadharan, 2011, pp. 1-6)
Amazon Kindle Market Strategy: Economic, Social & Tech Analysis
¶ … 2005, Amazon.com released its first generation of the Kindle, a hardware and software device that allowed people to read electronic books (IReadReview, 2010). Since 2005, the Kindle has new competition, including…