Psyche and nature: psychological perspectives on the natural world
If you stand before a mountain, it is almost impossible not to be moved by the majesty of it. Standing tall, having been there for eons, it is slightly worn down from its original heights, but it still reaches high into…
American Express media strategy objectives and plans
The American Express (AE) Credit Card Company markets itself in various ways. Savvy with its promotional and publicity performance, it has put together a variety of tools – some of them innovative – that it uses for its own promotional ends. These include extensive featuring of celebrities, innovative media campaigns, cause activity promotional ends, innovative use of social media, as well as mobile usage.
Implemented in an innovative way, many of their campaigns have gone viral. American Express too is seen as a highly sustainable company. This has served to boost its reputation. In the end, AE has seen leverage of its cards, that includes its credit card, charge card, and traveler's cheque businesses –rise.
Behind the Urals by John Scott
Author John Scott was 20-years old when he went to Russia to work in 1932. He was young, brash, idealistic, and naive when he went to Russia, and he was much different when he returned to America five years later.