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Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics[ Show Less ]

 

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Amazon.com a Strategic Assessment of Amazons\' E-Strategies
Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed order management, Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and e-commerce series of systems. The many other e-commerce sites that rose quickly with massive infusions of venture capital just as quick exited the market, flaming out due to a lack of system and process scalability, lack of understanding of customer dynamics, and a complete loss of focus on scalable business models. All of these factors are what caused competitors to Amazon to exit the e-commerce market either through acquisition, merger or complete exist from the market. When starting Amazon, Jeff Bezos invested heavily in the distributed order management, ERP, SCM and e-commerce integration points to book distributors initially, and then expanded into a broader product mix. This allowed the enterprise to quickly scale as volumes increased during the first five years of the company's existence. Having creating this reliable, scalable and secure platform, Mr. Bezos and the Amazon founders concentrated on creating an analytics layer throughout their architecture that could quantify customer, distributor, dealer and even competitor activity on the site (Amazon Investor Relations, 2012). This reliance on analytics also gave Amazon executives and technical staff the insight they needed to launch quickly into entirely new product categories, get the complex and often confusing task of localization right, and also create a highly popular and profitable Amazon Web Services (AWS) cloud computing platform and hosting platform for Software-as-a-Service (SaaS) applications (Mitchell, 2012). From a technology standpoint the performance of Amazon today can be directly attributed to the insightful decisions made in 1994 and 1995 when the company founders prioritized the development of enterprise-wide platforms and a strong focus on analytics over spending all their time on the front-end website and its façade (Lindic, Bavdaz, Kovacic, 2012). As Jeff Bezos would later remark in interviews, by investing to create a truly world-class enterprise back-end system first, his company was freed up to fast track the actual user interface of the e-commerce sites globally at a pace that left comp[editors far behind in terms of functionality and product breadth (Amazon Investor Relations, 2012). Mr. Bezos chose in 2007 to also institute a culture of metrics that also capitalized on the nearly two decades of investment in their infrastructure (Amazon Investor Relations, 2012). Combining the global e-commerce, enterprise-tested infrastructure and the most robust set of analytics that any e-commerce provider had, Amazon was ready to begin expanding their product strategies, start offering greater options in their Amazon Web Services initiative which today is expected to be a $1B by 2015, even by conservative forecasts (Amazon Investor Relations, 2012) and also invest heavily in their state-of-the-art recommendation engine technology that seeks out products and services customers may be interested in and present them during shop[ping sessions in real-time (Sun, 2012). It's important to appreciate just how vast of an e-commerce infrastructure Amazon has in completing this analysis of their e-strategy. They have greater agility, flexibility and capability to execute than any other online retailer globally today. How they choose to use these technologies to attract new customers and keep existing ones loyal, a point the case study makes in greater detail, is predicated on the ability to get the most value from this infrastructure while still staying focused on delivering a world-class customer experience in each transaction. Based on the analysis undertaken for this case analysis, it is abundantly clear that Jeff Bezos and the executive management team are passionate about keeping the company as customer-focused as possible, including the continual selective use of technology to accentuate and strengthen the user experience online and off (Murphy, Narkiewicz, 2010). With these foundational aspects of Amazon defined, the seven areas of focus in this analysis are next presented. The overarching objective of this analysis is to understand the value of e-strategies in organizations, with Amazon being the organization of interest in the analysis. Specifically concentrating on the benefits of having an e-strategy at Amazon, defining how e-strategies contribute to Amazon's broader accomplishments, and an analysis of how Amazon aligns their e-strategy to the overarching organizational strategy as well., The analysis continues with an analysis of the key business factors that are the catalysts of the e-strategy at Amazon, followed by a suggested strategic plan for ensuring e-strategy initiatives at the company continue to lead to profitable growth. The final section of this analysis provides an assessment of the technical infrastructure needed to accomplish the proposed strategic plan. As Amazon has continually evolved its position as a global force in online retailing, its command of supply chains globally has also evolved very quickly. In the latest rankings of the highest-performing supply chains completed by Gartner, a leading research consultancy, Amazon has ranking within the top twenty five for five years running (Amazon Investor Relations, 2012). What this signals is that Amazon has progressed from relying on enterprise-wide infrastructure to compete and is now on the growth trajectory of making supply chain processes their competitive advantage.
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Training Culturally Diverse Employees: Beyond National Stereotypes
Introduction Workplace training is vitally important for any company – whether the company has mostly native-born experienced workers or a culturally diverse workforce including recent immigrants. But when it comes to training needs for culturally diverse employees there are strategies that should be applied and fine-tuned, and this paper addresses those strategies and tactics. Thesis: Old training models – used by HR departments and in business colleges – that are linear and simplistic should be considered outdated and irrelevant. The up-to-date training strategies do not stereotype cultures based on national cultural generalizations, but rather they approach cultural training based on individuals and their values and their ability to adjust to values in the new work environment.
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Aerial Facilitation Facilitating the Aerial Project Deadlock
TerraCog is a privately owned firm that specializes in various Global Positioning Systems (GPS) and sonar devices. Even though the company has had a successful strategy in their current strategy, the industry moves quickly as the level of technological sophistication in the portable devices rises quickly. The example of this trend that is illustrated in the case involves TerraCog's competitor Posthaste. This competitor has developed a platform for their devices that allows users to view satellite imagery of the terrain directly on their device. Previous generations of these devices, like the one TerraCog currently produces, only provide a limited graphical representation of the geographic area of interest. However, Posthaste has developed a device known as the BirdsI which has the capability of showing an actual satellite image of the desired GPS coordinates. These capabilities are also being introduced by others, such as the market giant Garmin.
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Semiotic Analysis of a Celebrity Photo Semiotics
Semiotics may be additionally referred to as semiotic studies. It is the study of signs and the processes by which the signs operate. Semiotics is used in conjunction with may other fields including linguistics, media studies, cultural anthropology, and marketing. Therefore, the utilization of a semiotic perspective upon this Kim Kardashian product advertisement will prove effective to provide insight into the ways the ad communicates as well as well as all the messages the ad is communicating. Important terminology within semiotic studies includes metaphor, symbolism, intertexuality, metonymy, and more. This paper will use semiotics to decode the signs in the advertisement. The paper will additionally use semiotics to explore the iconography, ambiguity, mode of address, and connotations. The paper will in effective provide a semiotic reading of the Kim Kardashian fragrance advertisement in question.
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Self-Assessment Benefits for Leaders and Leadership Growth
People are influenced by leaders. Leaders cannot affect people without understanding why people behave the way they do. Successful and effective leaders are, therefore, learners of human behavior. Good leader not only try to understand the personalities and psychology of their subordinates but they also consistently evaluate and assess themselves in order to be productive (Clawson 2001). Till date, no studies have produced a clear profile of an ideal leader; his authoritative styles, distinctive characteristics or personality traits. This makes it crystal clear that authentic leaders know who they are. They don't imitate or become replicas of others. On the other hand, they "demonstrate a passion for their purpose, practice their values consistently, and lead with their hearts as well as their heads" (George, Sims, McLean & Mayer 2007).
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Business Namaste Solar; Case Insight Namaste Solar
Namaste Solar is a successful solar energy company located in Boulder Colorado. Founded in 2005, the firm was set up by three people who all shared a vision; a firm where there was shared risk and reward, corporate…
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Human research management's influence on soccer research development
This paper examines one of those fields that have become increasingly dependent on human resources management: The field of sports and recreation management, specifically as it is used in soccer, one of the most popular sports in the world and one that must face the challenges of other major sports, including the great disparity in pay and privilege between the stars and other players, problems with drug use, a "workforce" extraordinarily susceptible to injury, and a sports tradition that has encouraged what can only be described as unsportsmanlike behavior much of the time, not only against opponents but against teammates as well.
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Health care companies winning Baldrige quality awards
SMC (Schneck Medical Center) is a nonprofit healthcare organization that provides specialized and primary care services. The medical center focuses on the health of women, noninvasive cardiac care, bariatric surgery, cancer care and joint replacement Most of SMC care is provided in the organization's major facility situated in Seymour. Schneck Medical Center holds a powerful dedication to its volunteers, physicians and employees. More importantly, SMC constantly shows high performance levels with respect to patient-centered measures of health care. Services at SMC are offered through health screenings, support groups, educational initiatives, home care and partner physician offices
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Encountering conflict in The Quiet American
This paper discusses the theme of encountering confect. It uses the text, The Quiet American by Graham Greene as a point of reference for the discussion. The book is analysed in terms of this theme and focuses on the way in which the background of the Vietnam War intersects and emphasizes the conflict between the main characters. The paper concludes with a summary of the complexity of the theme of conflict in the novel.
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Negotiation a Few Days in the Sun
We are all familiar with the process of negotiation: We have each been engaging in negotiations since we were young children asking to stay up just five more minutes before going to bed. However, despite the fact that by the time that we are adults we have each engaged in probably thousands of negotiations, few people have ever stopped to analyze exactly what goes on in a negotiation. This paper examines the steps of a negotiation that I myself was involved in. This negotiation centered on a vacation that I was trying to arrange with a small group of friends. The following analysis lays out the steps that are followed in a negotiation regardless of whether the topic is intrinsically inconsequential or momentarily serious.