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Amazon
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Amazon is one of the most studied companies in business education, appearing frequently in courses on management, marketing, operations, e-commerce, and global strategy. What makes it academically compelling is the breadth of its transformation — from an online bookseller founded in 1994 into a diversified enterprise spanning retail, cloud computing, logistics, and digital media. Its scale and speed of growth give instructors and students a rich laboratory for examining how modern companies compete, expand, and disrupt established markets. The company's e-business model, its approach to distribution channels, and its AWS cloud computing services all surface as focal points across multiple business disciplines.

Papers on this topic tend to fall into several recognizable approaches. Many are case-study analyses that evaluate Amazon's business model, competitive positioning, or pricing strategy in specific market segments. Others take an operational perspective, examining supply chain management for products such as e-books or assessing distribution channel design. A smaller number engage with cloud computing solutions like AWS EC2 in a competitive analysis format, while some papers address Amazon within a broader global business context, treating it as a current issue in international commerce.

A strong essay on Amazon requires a clearly bounded thesis — rather than describing the company generally, focus on a single strategic question such as competitive advantage in cloud services or the efficiency of its fulfillment model. Evidence drawn from measurable outcomes like market share, pricing behavior, or service adoption carries more analytical weight than broad praise of the company's success. The most common pitfall is substituting company admiration for critical argument, so be sure to acknowledge competitive pressures, limitations, or trade-offs in whatever aspect you examine.

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Essay Doctorate
Organization (Apple) Apple Inc. (Apple) Was Built
Apple Inc. (Apple) was built on January 3, 1977. It is presently engaged in manufacturing, designing and marketing mobile communication and media devices, personal computers, and portable digital devices. It also sells a number of related software, peripherals, services, networking solutions, and third-party digital content and applications. The Company's products and services comprises iPad, iphone, Mac, Apple TV, ipod a portfolio of consumer and professional software applications, the Mac OS X and ios operating systems, iCloud, and a number of accessory, service and support offerings. It also sells and provides digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. By the end of year 2011, the Company, as part of a consortium, obtained Nortel Networks Corporation's patent portfolio. In February 2012, the Company obtained app-search engine Chomp.
Essay Doctorate
Amazon.com a Strategic Assessment of Amazons\' E-Strategies
Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed order management, Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and e-commerce series of systems. The many other e-commerce sites that rose quickly with massive infusions of venture capital just as quick exited the market, flaming out due to a lack of system and process scalability, lack of understanding of customer dynamics, and a complete loss of focus on scalable business models. All of these factors are what caused competitors to Amazon to exit the e-commerce market either through acquisition, merger or complete exist from the market. When starting Amazon, Jeff Bezos invested heavily in the distributed order management, ERP, SCM and e-commerce integration points to book distributors initially, and then expanded into a broader product mix. This allowed the enterprise to quickly scale as volumes increased during the first five years of the company's existence. Having creating this reliable, scalable and secure platform, Mr. Bezos and the Amazon founders concentrated on creating an analytics layer throughout their architecture that could quantify customer, distributor, dealer and even competitor activity on the site (Amazon Investor Relations, 2012). This reliance on analytics also gave Amazon executives and technical staff the insight they needed to launch quickly into entirely new product categories, get the complex and often confusing task of localization right, and also create a highly popular and profitable Amazon Web Services (AWS) cloud computing platform and hosting platform for Software-as-a-Service (SaaS) applications (Mitchell, 2012). From a technology standpoint the performance of Amazon today can be directly attributed to the insightful decisions made in 1994 and 1995 when the company founders prioritized the development of enterprise-wide platforms and a strong focus on analytics over spending all their time on the front-end website and its façade (Lindic, Bavdaz, Kovacic, 2012). As Jeff Bezos would later remark in interviews, by investing to create a truly world-class enterprise back-end system first, his company was freed up to fast track the actual user interface of the e-commerce sites globally at a pace that left comp[editors far behind in terms of functionality and product breadth (Amazon Investor Relations, 2012). Mr. Bezos chose in 2007 to also institute a culture of metrics that also capitalized on the nearly two decades of investment in their infrastructure (Amazon Investor Relations, 2012). Combining the global e-commerce, enterprise-tested infrastructure and the most robust set of analytics that any e-commerce provider had, Amazon was ready to begin expanding their product strategies, start offering greater options in their Amazon Web Services initiative which today is expected to be a $1B by 2015, even by conservative forecasts (Amazon Investor Relations, 2012) and also invest heavily in their state-of-the-art recommendation engine technology that seeks out products and services customers may be interested in and present them during shop[ping sessions in real-time (Sun, 2012). It's important to appreciate just how vast of an e-commerce infrastructure Amazon has in completing this analysis of their e-strategy. They have greater agility, flexibility and capability to execute than any other online retailer globally today. How they choose to use these technologies to attract new customers and keep existing ones loyal, a point the case study makes in greater detail, is predicated on the ability to get the most value from this infrastructure while still staying focused on delivering a world-class customer experience in each transaction. Based on the analysis undertaken for this case analysis, it is abundantly clear that Jeff Bezos and the executive management team are passionate about keeping the company as customer-focused as possible, including the continual selective use of technology to accentuate and strengthen the user experience online and off (Murphy, Narkiewicz, 2010). With these foundational aspects of Amazon defined, the seven areas of focus in this analysis are next presented. The overarching objective of this analysis is to understand the value of e-strategies in organizations, with Amazon being the organization of interest in the analysis. Specifically concentrating on the benefits of having an e-strategy at Amazon, defining how e-strategies contribute to Amazon's broader accomplishments, and an analysis of how Amazon aligns their e-strategy to the overarching organizational strategy as well., The analysis continues with an analysis of the key business factors that are the catalysts of the e-strategy at Amazon, followed by a suggested strategic plan for ensuring e-strategy initiatives at the company continue to lead to profitable growth. The final section of this analysis provides an assessment of the technical infrastructure needed to accomplish the proposed strategic plan. As Amazon has continually evolved its position as a global force in online retailing, its command of supply chains globally has also evolved very quickly. In the latest rankings of the highest-performing supply chains completed by Gartner, a leading research consultancy, Amazon has ranking within the top twenty five for five years running (Amazon Investor Relations, 2012). What this signals is that Amazon has progressed from relying on enterprise-wide infrastructure to compete and is now on the growth trajectory of making supply chain processes their competitive advantage.
Essay Doctorate
Local fire and law enforcement partnerships in terrorism response
External analysis in organization is important since it examines the threats and opportunities existing within an environment. The only way of differentiating strength or weaknesses from opportunity or threat is to ask…
Essay Doctorate
Balancing marketing, sales communication, and security in corporate online presence
On January 16, 2012 Zappos' experienced its first major security breach through a compromised server at its recently opened Kentucky Distribution Center, with an experienced hacker gaining access to potentially 24 million customer records. The Zappos' internal ordering systems had encrypted passwords for safety as part of its basic architecture, yet the last four digits of credit cards, complete customer histories and contact information were all compromised (Letzing, 2012). Zappos is the world's leading online store selling women's men's, and children's shoes and accessories, and was recently sold by founder and CEO Tony Hsieh to Amazon.com for $800 million (Hsieh, 2010). As part of the sales of this massive website and online business, Tony Hsieh successfully negotiated to retain control over the logistics, supply chain and innovative approaches to warehouse management that drastically reduces the time to complete an order (McDonald, 2011).
Essay Doctorate
Target Corporation (NYSE: Tgt) Is a Discount
This paper covers a DuPont analysis of Target Corporation (NYSE: TGT). There is a company overview, industry overview, competitor overview and a discussion of the firm's financials. Then, a DuPont analysis is provided and the findings of this analysis are discussed in order to determine what the changes in the company's ROE over the past five years mean for investors.
Essay Doctorate
Antitrust investigation case study and market power analysis
Antitrust law is a United States legal code that helps to maintain market competition by regulating anti-competition actions by organizations. The Sherman Act of 1890 was one of the first attempts to restrict large…
Paper Undergraduate
Strategic Direction of Radio Shack
Radio Shack has a number of proprietary brands, but has discontinued several as well. Due to competitive pressures, managerial changes and challenges, and a lack of confidence in the company, in the Spring of 2012 the company was given a "junk bond" status and in April the company's stock plummeted to its all-time low.
Paper Undergraduate
Big Data on Business Strategy
Business strategy is continually evolving as information technology and business process redesign assist in the innovative design of central business .Attempts to get rid of the mainframe and replace it with an all PC network have failed, with systems failed and information was lost or misplaced The revolution of IT and its use in businesses is due to the personal computer and local area network technology. Networking either by Ethernet or LAN technology assisted organizations to improve communication, transmission of reports and messages across the organizational structure
Research Paper Doctorate
E-Business Central to Any Market
Central to any market transaction, whether in a geographical or virtual location, is the exchange of information. In a market economy, prices signal information about transactions between consumers and producers and…
Paper Doctorate
Ivan Van Sertima\'s They Came Before Columbus:
Born in a small village in Guyana South America in 1935, Ivan Van Sertima has established himself as an unrelenting scholar in the field of African history (Rashidi, 2003). Educated at London University Van Sertima is…