Relaunch of Cadbury\'s Wispa Bar.
This study explores the relaunch of Cadbury's Wispa bar. Through case study examination and marketing communication planning, the study acknowledges successes surrounding the relaunch of the Cadbury Wispa bar, and aims to sustain and extend Wispa brand and product success. In particular, the study cites, for example, pull positioning strategy as a strategic tenet. Moreover, for organization of the study, the paper encompasses the following sequential sections: Introduction, Situation Analysis, Marketing Communication Objectives, Marketing Communication Strategy, Marketing Communication Tactics, Action, and Control and Evaluation.