This paper examines the origins of the modern American environmental movement, beginning with Rachel Carson's 1962 book Silent Spring and its exposure of DDT's devastating effects on wildlife. It traces the federal legislative responses that followed, including the founding of the EPA, the 1972 DDT ban, the Toxic Substances Control Act, and successive Clean Air Act legislation aimed at controlling acid rain. The paper concludes by reflecting on the role of corporations as environmental stewards, arguing that public pressure and reputational concerns are the primary forces driving corporate environmental responsibility, with climate change and its iconic imagery representing the next major test.
The start of the contemporary environmentalist movement has often been traced to the publication of Rachel Carson's book Silent Spring in 1962. Carson's book examined the environmental effects of pollution caused by the agricultural pesticide DDT and several related chemicals. It was discovered that DDT persisted in freshwater systems for a long time and ultimately had a severe effect on wildlife: when consumed by birds, it made the shells of their eggs too fragile to be viable and ultimately decimated avian populations. Carson's title, Silent Spring, refers to the drastic decline in songbird populations as a result of DDT pollution — the "sudden silencing of the song of birds," as she phrases it in the book (Carson 1962, 103).
As a result of Carson's work, the federal government was compelled to address the issue of pollution. Previous regulation of pesticides had focused solely on ensuring their effectiveness in killing insects and on preventing fraudulent products. After 1962, regulation took a different turn, requiring consideration of environmental impact. It took ten years, however, for the Environmental Protection Agency (founded in 1970) to forbid the use of DDT entirely in 1972. Four years later, the Toxic Substances Control Act of 1976 would empower the EPA to regulate and control chemicals that posed a serious risk of harm to the environment.
"Clean Air Acts address sulfur dioxide and acid rain"
"Public pressure shapes corporate environmental responsibility"
You’re 32% through this paper. Sign up to read the remaining 2 sections.
Sign Up Now — Instant Access Already a member? Log inAlways verify citation format against your institution’s current style guide requirements.