¶ … Nordstrom department store that produces "Jackets" alters the garment's designs, fabrics, color, trims, at three different price lines; Bridge, Moderate and Budget for their target markets.
Retailers set price lines for their merchandise to help in profit maximization. Therefore, it is vital for retailers to estimate prices for their products to achieve this. According to Fashion 101, there are seven terms used to categorize merchandise by price of which three are commonly used; bridge, moderate and budget. The Bridge category has a designer look for less. The Moderate category is broad & includes major brands which are usually referred to as "fast fashion." The Budget category falls in the lower pricing spectrum and usually consists of casual wear which appeals to the masses. The Nordstrom department stores carry these three categories of merchandise for their target markets (Miller, 2012).
Here are some examples:
Bridge Category: Classiques Entier 'Brenna' Leather Jacket
A nonfunctional zipper marking the waist creates a flattering peplum effect for a supple leather jacket with notch collar and epaulets adding a vintage-moto vibe.
Hidden zip placket.
Front pockets.
Trapunto-stitch cuffs with zip closure.
Approx. length from shoulder: 23 1/2."
Fully lined.
Leather; professional leather clean.
Studio 121.
$468.00
Moderate Category: Caslon Leather Jacket
Shapely seams structure a cool leather jacket that gets a feminine touch from quilted shoulders and elbow patches.
Front off-center...
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