Preliminary Marketing Plan
Strengths
• Flexibility - Postmasters is small, flexible, and nimble with the ability to customize their services to meet the specific customer demand and create personalized service.
• Technology driven -- Postmaster technological foundation allows it to automate many of the business processes related to operations. This keeps the administration and overhead costs low while also positioning company for significant growth potential.
Weaknesses
• Knowledge of the Local Transportation System -- the transportation system in Japan is complex and can be difficult to learn for foreign employees.
• Cultural Understanding -- the Japanese market represents a unique mix of social and cultural factors that can be difficult to accommodate for individuals that are not accustomed to them. Language barriers may also provide significant obstacles in communication.
Opportunities
• Develop Scalable Operations -- Since Postmaster's platform is technology based, it could utilize a network of affiliate partners to provide the local human resources team, so that the company can scale up or scale down the company's international operations without requiring a large investment in overhead. The company could partner with a series of local businesses in key locations that could sub-contract their excess delivery capacity. The urgent or rush deliveries could be filled through Postmaster's internal network, and the normal priority deliveries could be outsourced through a network of local...
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