Environmental Scan External Environmental Factors Stryker is a medical equipment manufacturer and marketer. The regulatory environment is the most critical external factor for the company. The medical device industry is governed by the FDA, which must approve all medical devices prior to their use by the public. Almost all of Stryker's products is under FDA jurisdiction, and therefore the company is highly dependent on the FDA for getting its products to market.

In what the economic stability of the United States is concerned, this has been of great use for Wall Mart, since it allowed it to develop a rather monopolistic position for itself. Thus, there have been many cases in which the goods' producers have complained because they could not sell their products at the prices they desired, when having Wall Mart as the main great buyer. When it comes to

Thus, although hamburgers and fries are synonymous with 'comfort food' in America, in other countries, these food items are exotic -- also the pull of the 'whining' child has less clout than in America, hence the lesser popularity of Happy Meals and the greater emphasis on adult staples like beer. The idea of media violence in "Pulp Fiction" rather than "I'm lovin' it" shows how America is capitalizing on even

e) Political systems and international relations The political systems raise complexities through distinctive legislations. While the political systems in the U.S. might militate for a specific business feature, foreign political system might militate for a different business feature. The complexities include the need to spend increased funds to research and comply with the laws of the political systems across the globe. In terms of the international relations, these would not raise any

Starbucks' code of ethics applies to its entire operations, including its partners, irrespective of local laws, which of course are also adhered to. Political systems have had some impact on Starbucks, compelling them to joint ventures and partnerships rather than greenfield investments. International relations are critical to Starbucks, since it needs strong trade agreements and positive relations not only to operate in its multiple foreign markets but also for sourcing

Environmental Factors Influencing Marketing This study outlines a report on my views as a consultant on the environmental factors that will affect marketing of educational toys, EduTot in the five selected countries. The selection relied from the fact that they have the greatest potential to accept the educational toy products. Various environmental factors will be considered in the report, with an analysis of supporting details. The study will also capture a