Other Undergraduate 702 words

Old Navy Brand Turnaround: Business Plan Recommendations

A business plan recommending branding, target market, and integrated marketing strategies to help Old Navy reposition itself and grow its customer base.

Marketing

~4 min read

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Essay Undergraduate 655 words

History of Printed Newspapers and Radio Broadcasting in the US

Traces the history of U.S. printed newspapers from colonial times to the present and charts radio broadcasting from electromagnetic discovery to modern networks.

Communications

~4 min read

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Book Review Undergraduate 418 words

Howard's Double Bind: Protestant Reformation and Pluralism

A critical review of R. Howard's article on the Protestant Reformation, examining how the printing press gave rise to both fundamentalism and religious pluralism.

Religion

~3 min read

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Reflection Paper Undergraduate 636 words

Applying the CRAAP Test to Sources on False Confessions

A student applies the CRAAP test to evaluate a source on police interrogation and false confessions, examining currency, relevance, authority, accuracy, and purpose.

Education

~4 min read

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Essay Undergraduate 339 words

Fruitopia Urban Advertising: Targeting Gen X and Gen Y

Explores how Fruitopia (Coca-Cola) targets urban Gen X and Gen Y consumers through ads in Vibe and Honey magazines using market segmentation strategies.

Marketing

~2 min read

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Book Review Undergraduate 894 words

Freakonomics and Incentives in Public Administration

A critical review of Levitt's Freakonomics examining how incentive theory applies to public administration, policy-making, and human behavior.

Government

~5 min read

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Essay Undergraduate 838 words

How Memory Distortion Shapes Witness Testimony and Daily Perception

Explore how leading questions, post-event information, and media format affect memory accuracy, with implications for eyewitness evidence and news consumption.

Psychology

~5 min read

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