Verified Document

Wynn Resorts Ltd. Is A Premium Destination Essay

Wynn Resorts Ltd. is a premium destination world class Casinos and Resorts that was founded by Steve Wynn. The founder of this company is regarded by many as a visionary who has transformed the City of Las Vegas through establishing one casino at a time. In its initial years, Wynn Resorts Ltd. operated at small stakes in 1967 in the Frontier Hotel in which it was a newcomer to Vegas. Currently, the firm owns and operates various businesses including the Wynn Macau in the People's Republic of China and Wynn Las Vegas. Wynn Resorts Ltd. is also in the process of developing The Encore Diamond Suites, which is an expansion to the Wynn Las Vegas. Moreover, the firm continues to explore various opportunities to develop extra gaming and associated businesses in other domestic and international markets. Growth and Expansion Strategy of the Firm:

As previously mentioned, Wynn Resorts Ltd. is exploring numerous opportunities for developing and expanding its businesses in other domestic and international markets. In order to facilitate the growth and expansion initiatives, the company has developed a comprehensive strategy that incorporates various aspects of the business. An example of the growth and expansion strategy and efforts is the development of The Encore Diamond Suites, which is an extension of the Las Vegas business.

The other significant aspect of the firm's expansion strategy and initiatives is Wynn on the Cotai Strip. As part of its strategy, Wynn Resorts Ltd. has been able to purchase significant portions of land in both Macau and Cotai. According to Sieroty...

The initiative has widely been seen as a new development measure with the potential of favorable unit growth to investors.
The purchase of huge land portions in Cotai is in line with the firm's initiative to explore new global markets and expand it businesses. The initiative fits into the company's growth plan for breaking the casino monopoly and contributing to the development of the region as a tourist destination. As a project estimated to cost around $3 billion, the development of Wynn Cotai will feature approximately 2,000 hotel rooms and 400 gaming tables.

With regards to the existence of enough support to make a significant capital investment in this resort, Wynn Resorts Ltd. has the capacity to do so. First, the company has positioned itself effectively in the growing gaming markets with which the development of this resort is a strategic opportunity. Secondly, the firm has strong marketing strengths, which basically incorporate the development of its product. Thirdly, Wynn Resorts Ltd. has significant capital investment to support the project since it has continued to generate huge profits from its customers through direct marketing.

Porter's Five Forces in Wynn Resorts Ltd.:

Similar to other businesses, Wynn Resorts Ltd. experiences various factors in its quest to explore and expand into new markets, especially international markets. As a result,…

Sources used in this document:
References:

Faiaze, T. (n.d.). Wynn History. Retrieved September 29, 2012, from http://www.scribd.com/doc/60348924/Wynn-Tanvir-Faiaze-Edited

Hannah, P. (2009, April 24). Wynn Resorts: Can They Take a Gamble? Retrieved September 29,

2012, from http://www.slideshare.net/PaigeHannah22/wynn-resorts-analysis

Sieroty, C. (2012, April 18). Report: Wynn Cotai Deal Sealed. Retrieved September 29, 2012,
from http://www.lvrj.com/business/wynn-resorts-shares-jump-on-macau-news-148005555.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Wynn Resorts Case
Words: 1621 Length: 5 Document Type: Case Study

Wynn Resort Case Wynn Resorts Case Analysis The combined effects of an aggressive new resort development strategy, continued partnering with the Chinese government to stabilize and grow the investment in Macau, and the continual refining of the existing properties has led to FY2010 being one of significant turn-around. With $1.5B in current assets and $160M in Net Income, Wynn Resorts Ltd. (WYNN) is in an excellent position to profitably grow over time.

The Casino Resort Indusry
Words: 1508 Length: 5 Document Type:

Introduction The casino resort business consists of a number of companies that operate high profile casino resort businesses. At the core, these companies earn their money from casino, hotel, restaurant and related revenues. They operate where gambling is legalized, as the casino element of the business is critical to their business model. The gambling attracts the guests, and then the resort function works to extract as much money as possible from

Steve Wynn and Las Vegas: Successful Partnership
Words: 761 Length: 2 Document Type: Term Paper

Steve Wynn The talent, energy, and leadership style that has led to the phenomenal success hotel / resort developer Steve Wynn has enjoyed is the subject of this paper. Wynn was born in New Haven, Connecticut on January 27, 1942. He received a degree in English from the University of Pennsylvania, and after his father's death in 1963 he took over his family's bingo business in Maryland. Four years later he

MGM Grand Casino Opened in
Words: 1691 Length: 6 Document Type: Research Paper

The same is true of the table games manager. The use of analytics for streamlining casino operations security is also becoming more commonplace. MGM Grand Marketing MGM Grand casino has one of the most intensive marketing programs in the industry with entirely revamped websites, intensive use of social media, and the use of celebrity spokespersons to further bring credibility and status to their brand (MGM Resorts International, 2013). The loyalty program

MGM Mirage and Strategic Management
Words: 5179 Length: 20 Document Type: Thesis

One issue on which a need for emphasis is felt at this time, and which has only succinctly been mentioned previously, revolves around the internal operations of the organization. In this order of ideas, MGM Mirage's operations consist of "17 wholly-owned casino resorts and 50% investments in four other casino resorts, including Bellagio, MGM Grand Las Vegas, Excalibur, Circus Reno and Silver Legacyof Grand Victoria [...]. Other operations include

Organizational Accountability Review of Taiwan's Disaster Management...
Words: 5800 Length: 20 Document Type: Peer-Reviewed Journal

Organizational Accountability Review of Taiwan's Disaster Management Activities In Response To Typhoon Morakot Taiwanese System of Government 174 Responsibility of Emergency Management in Taiwan 175 Disasters in Taiwan 175 Citizen Participation 189 Shafritz defines citizen participation as follows: 192 Public Managers, Citizen Participation, and Decision Making 192 The Importance of Citizen Participation 197 Models of Citizen Participation 199 Citizen Participation Dilemmas 205 Accountability 207 Definitions of Accountability 207 The Meaning of Accountability 208 The Functions of Accountability 213 Citizen Participation and Accountability 216 Accountability Overloads

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now