¶ … Moved My Cheese? By Spencer Johnson, M.D. $19.95, 94 pp. New York G.P. Putnam's Sons, 1998.
Johnson has made up a fable to demonstrate that we will have change in our lives whether we want it or not, and that what is important is how we cope with it. Using two mice and two small men, he shows the readers that it's how we handle change that will decide how happy we are.
In his story, two mice and two small men live in a maze. The mice, named "Sniff" and Scurry," use their animal instincts to help them solve problems. The miniature people are called "Hem" and Haw." They have found a supply of cheese that keeps them all alive, but one day the cheese disappears. The rest of the story tells how the four characters cope with the disappearance of their cheese, which they need to live.
The mice simply go off and hunt for more cheese. Sniff uses his good sense of smell, and Scurry uses his curiosity and high energy to explore and look for new supplies. Hem and Haw, however, are terrified by what has happened and don't know what to do. They stay at the place where the cheese was hoping it will return. Haw notices that the mice have gone looking for more cheese and thinks...
Moved My Cheese? Before the video; Describe a current situation in which you or others are having difficulty dealing with change. My mother My mother is dealing with the fact that people in our family are not as close to one another as she would like them to be. How do you feel about the situation? I believe that those people have revealed their true colors and that we are better off without them. How do
Moved My Cheese? Change is not an easy thing to do for many individuals, in life and in work. Change means moving away from your comfortable routine and accepting something new and different, a new chapter in your personal or professional life -- and that, for some people, can be scary. Spencer Johnson has written a clever, entertaining book about change and the challenges it presents, titled Who Moved My
Situations change - competitors get stronger, raw materials prices increase, consumer preferences evolve, and new regulations come into effect. A variety of forces can change a market, and even kill it off altogether, and if you are not thinking ahead and planning for the future, your business can suffer greatly. One of the book's other great lessons is that in work or in life, how we react to change can
This is the character I can relate to most. I often wait until the last minute to study for a test or to do a paper. Pulling all nighters is common, when I have a test the next day. Then I go into the class exhausted. For papers, at the last minute, I have to hurry up and not only get the work done, but done well. This is
Hem and Haw's reaction to change is completely different to Sniff and Scurry's. They aren't focused on the practical needs of finding more cheese. Instead, they react emotionally. They complain that it's not fair and become depressed. They spend a lot of time looking around and hoping that the cheese will return. They even return to the same spot the next day to see if the cheese has returned. These
This increased their word of mouth advertising and eventually led to a very large order from a grocery chain, Fresh Market. This word of mouth marketing helped expand their distribution channels as well. The greatest opportunity for a small business, like Sweet Grass, is to focus on what they do best and serve a niche market. Sweet Grass isn't trying to be the largest dairy producer, with an all-encompassing product
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