¶ … Western Hotels
Best Western has a prominent international presence with hotels in over 90 countries worldwide. The largest percentage of these hotels (2194) is in North America followed by Europe with 1,424 hotels then, Asia with over 300 then South America with slightly over 116 (Best Western International, 2012).
Competitive analysis
The top Best Western competitors are Holiday Inn and Comfort Inn. Holiday Inn has a 90.9% total Brand Awareness followed by Best Western at 89% then followed by Comfort Inn at 88.7% in addition, Best Western's total advertising awareness in 2010 was 18% followed by Holiday Inn Express at 16.8% and then Holiday Inn at 16.7% (Best Western International, 2012)
The Disadvantages of Franchising
The preparation of legal documents such as agreements, Uniform Franchise Offering Circulars (UFOCs) and related documents, and filing them is costly.
The state laws regulate the situations in which a franchisor may wish to terminate the contract.
Under this arrangement, there are possibilities of numerous business relationship issues as Franchisees view themselves as partners.
The...
Of course, it becomes a very difficult matter to overcome sparse levels of availability when they are encountered (e.g. In the more remote regions of Western Australia). Taken together, the issues suggest that the impact of availability policy on the use of alcohol may be as heterogeneous as patterns of availability themselves. The reduction of one outlet in an urban area has significantly different meaning and implications than the reduction
2 of the respondents were self-employed and 11.2% of respondent were white-collar workers with 1.2% of respondents being blue-collar workers. The following chart shows the factor analysis results with VARIMAX rotation of traveler's perceptions of hotel attributes in the study of Choi and Chu (2000). Factor Analysis Results with VARIMAX Rotation of Traveler's Perceptions of Hotel Attributes Source: Choi and Chu (2000) The following chart shows a 'regression analysis results of hotel factors
NYC African Restaurants African Restaurants African Restaurants in NYC The restaurant's soft industrial lighting makes the chrome gleam. A soft and expansive backdrop of blue gives the space a cool and slightly futuristic industrial like a hip loft in the future. Exposed brick walls are tinged in a blue sheen and the distressed wood chairs and tables have been stained steel gray and have marble table tops. In three weeks, Cisse Elhadji, the
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45). There are also important racial issues that are examined throughout "A Touch of Evil"; these are accomplished through what Nerrico (1992) terms "visual representations of 'indeterminate' spaces, both physical and corporeal"; the "bordertown and the half-breed, la frontera y el mestizo: a space and a subject whose identities are not fractured but fracture itself, where hyphens, bridges, border stations, and schizophrenia are the rule rather than the exception" (Nericcio,
The luxury brands in this age of fierce and intense competition perceive and believe that the conventional methods of advertising and promotion are only an itinerary that creates the knowledge and awareness amongst the consumers. Nevertheless, targeted marketing (that represents the emotional driving force) is becoming the primary and fundamental aspect of concern that many of the brands are focusing in order to create emotional engagement with the consumers that
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