, 2005).
There are no storage considerations, either, since there is no tangible product (Dansinger, et al., 2005). The Weight Watchers dinners and prepackaged food that are offered have storage considerations, though, because it must be warehoused and then shipped off to stores that request it and put it on their shelves (Dansinger, et al., 2005). Since these foods are not required for the program, though, it is difficult to classify these foods as part of the program for purposes of storage considerations.
Transportation and Meetings
There are also no transportation methods used, with the exception of the Weight Watchers brand foods, which the people in the program are not obligated to purchase. That also helps them to perform better logistically because they are not required to keep inventory on hand. The real issue with place for many of the Weight Watchers clients is finding a meeting near them, and these meetings can be sporadic. Generally, however, a city with a larger population will have more meeting opportunities (Weight Watchers, 2009).
People who live in rural areas or who are self-conscious and do not want to come to meetings can go online and 'meet' that way - that stops any problems with feeling awkward or locating a meeting nearby (Weight Watchers, 2009). It can, though, make people feel more isolated, since they do not get out and go to meetings with others. These people may not remain as motivated as those who meet in person regularly, so there is a consideration there, as well (Dansinger, et al., 2005).
Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official Website, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of
Obesity in America Many think of obesity as a disease that may need medication to retract, may be genetic in origin and, thus, not the fault of the individual, and, therefore, may be biologically rather than culturally deteremined. However, as this essay intends to show, people with genetic predisposition to obesity can still prevent their obesity from occuring, or can control it, by followign the guidelines of a healthy diet and
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