Wedding Gowns: The History Of the White, Western Wedding Gown
Despite the seeming ubiquity of white wedding gowns, the association of a beautiful, white dress with a bride's marriage day is relatively recent and specific to Western culture. Most women up to the 19th century simply wore their best dress, which was unlikely to be white. "Grey was much favoured as both modest and useful, and brown was not uncommon; white was usually just too impractical" (The history of the white wedding dress, 2013, Reader's Digest). White came into fashion amongst the aspiring middle class when Queen Victoria wore white to her wedding. White had been often worn by royalty in the past but was not particularly fashionable at the time. "Victoria's attire was considered far too restrained by royal standards, with no jewels, crown, or velvet robes trimmed with ermine. White was also considered the color of mourning at the time, so it was an inappropriate hue for a wedding. But Victoria did not care" (Flock 2011).
The reason that white had fallen out of favor amongst the elite during the early Victorian era was very simple: money. Textiles were often used to display wealth: "the more elaborate the...
WEDDING White Gown The white wedding dress: Showcasing the (commoditized) body The wedding dress as body-dominant or body-subordinate "The 'traditional' or lavish wedding denotes a religious setting, a bride dressed in a long, white gown, a multi-tiered white cake, abundant flowers, attendants in matching finery, a reception, and a honeymoon and is the dominant form in much of global culture today" (Iovan et al. 2011:29). A critical component of this festivity is finding the
Again, however, there is no mention of which verses to use in the Bible or any other text, leaving those wishing to have a Christian wedding a fair amount of latitude in choosing the verses and prayers that suit them best (Fairchild 2009; God's Knot 2008). In addition, the more secular trappings of the ceremony are also chosen with an attention to the religious sanctity of the occasion. There
Christian Dior's 1951 Wedding Dress: An Analysis Fashion is often seen as a reflection of how a culture views sexuality, in particular female sexuality. With the introduction of Christian Dior's New Look, "practicality went out the window" and "ultra-feminine curves" became the dominant silhouette. [footnoteRef:1] More than hemlines had changed, however. American culture was also undergoing a seismic revolution as servicemen began to return home and start families in record numbers.
Princess for a Day American weddings are big business. Since 1990, the average amount spent on weddings has doubled to nearly $28,000. According to Daniel Lagani, vice president and publisher of the Conde Nast Bridal Group, "The wedding industry is not only vital but is in fact thriving" (CNNMoney.com, 2006). Increasingly, couples of marrying for the first time later than couples of a generation ago. They tend to have more education
Part of the reason for this, is because these dresses have a number of advantages over formal gowns to include: they are affordable, can be utilized for a variety of events, they are comfortable and they look amazing. This is important, because it shows how a shift has occurred in consumers demand. (Xu, 2010) The Product Line To be successful in this new market requires that Nordstrom's engages in a strategy
Offering the whole product enables marketing and product development to be examined efficiently and effectively from all three identified "levels" of product strategy examination: the basic desire behind the product can be identified, the specific offerings of the products at Nordstrom Wedding can be differentiated and emphasized, and augmentation of the product through additional services and the convenience of whole-product procurement adds the finishing touch to this strategy (Kotler 2011).
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