Water, Gatorades and Powerades
I am a registered dietician, presenting my piece of work on the different types of beverages. I am giving this presentation because water is an overlooked nutrient in the hydration process while it can be an excellent sports beverage. Water is the most essential nutrient in the body because death can occur rapidly in the absence of water than any other nutrient. Knowing this, does not take much imagination when dehydration occurs during sports performance or training. Around 60% of the human body is inside water called intracellular cells, and the muscle tissues have 70% of water which is critical during exercise.
Gatorade and PowerAde contain added proteins, sodium and carbohydrates, which help in increasing blood glucose levels and high cycling performance. PowerAde has low calories while Gatorade is lightly flavored with enhanced vitamins also with low calories. These power drinks are moderately isotonic because, they provide a moderate level of salt and sugar in the form of chloride and potassium, hence help in the replacement of electrolyte loss during sweating. Water has fluoride, carbon, hydrates, iron, magnesium and sodium chloride, which aid in revitalizing the body. A lot of sodium is lost from the body during long hours of...
Water: An Overlooked Essential Nutrient You are a Registered Dietitian, and you have been invited to a Lunch and Learn program at a very large law firm. The firm must make a decision about which company they will select for a year long beverage contract. The lawyers must choose water, Gatorade, or PowerAde. Of the 55 attorneys attending your presentation, 32 of them workout regularly for 1 hour five days out
Our company encourages that its personnel stay in good physical shape and exercise at least three times a week. Our employees' health and mental well being is a highest priority. Because of this importance on health, it is essential to choose the most essential foods and beverages for the largest number of people. Hydration during sporting activities is a necessity. Heat exhaustion and dehydration can lead to major health problems and even
PowerAde Marketing plan Controls: PowerAde Implementation milestones Coca-Cola's PowerAde is one of the primary rivals of PepsiCo's Gatorade in the sports beverage market. Gatorade is the most popular sports beverage drink "with sales of 553 million cases last year" (PowerAde seeks to gain zero-calorie consumers to rival Gatorade, 2011, Sports Business Daily). However, PowerAde has undertaken some aggressive moves to position itself ahead of its rivals. In 2011, PowerAde replaced another of its rivals,
Business Marketing Proposal for Gatorade's Expansion Into International Markets Please see the attachment, which contains my analysis and marketing recommendations on Gatorade's Strategy for International Markets. The analysis and recommendations have been developed based on recent market trends. I am strongly convinced that given Gatorade's undisputed success in the U.S. sports drink market; there is a strong case to invest in expanding its consumer franchise in international markets. Such expansion will
Marketing Research In practical terms, there is very little difference between Gatorade and PowerAde. Both are forms of dietary supplements which often pose an unknown source of danger for individuals growing up to be sportsmen. All the growing up sportsmen should be educated on the subject as they are likely to face troubles in their life later, otherwise. Many products that are marketed provide good returns for the marketing organization, but little
Energy Drink The strategic group map for the energy/sports drink category should focus along the axes of energy and sport. An energy drink is basically a caffeine/sugar bomb, intended to provide a burst of energy and alertness. A sports drink tends to also have a lot of sugar, but not necessarily caffeine, and instead will have salt as a means of boosting electrolytes. Thus, the two categories can be quite a
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