com to drive customers into the store for the most competitive product areas, which during the holiday season, is toys.
Should Wal-Mart have pursued e-commerce more aggressively sooner?
No, it was wise to wait and see what lessons were being learned both from their store-based and online-based competitors. Most importantly however, Wal-mart took the time to understand why integration of their systems and the ability to break down larger shipments into smaller ones was critical for their operations.
What do you think the...
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