Wal-Mart SWOT
Internal Analysis & SWOT
Currently one of Wal-Mart's biggest assets is it powerful retail brand name. The company has branded itself as the low cost leader in their industry and consumer perceive the brand as offering value for money, convenience and a wide range of products all in one store (Marketing Teacher, N.d.). Wal-Mart has been able to build this brand image over time by focusing on providing consumer the lowest cost possible in their industry. Over many years consumers have begun to associate the Wal-Mart brand with primarily value which offers the company many advantages.
What are the two or three biggest strengths the company has that allow it to make the company's vision come to fruition?
A major strength that Wal-Mart has is that it sells many consumer necessities. This has allowed the company to avoid many of the negative aspects of the economic cycle as Wal-Mart's goods are bought in all cycles of economic growth and contraction (Guenette, 2012). This has allowed the company some stability in its growth path and also allowed it to develop some of the world's most efficient supply chains. Since the demand for Wal-Mart's retail goods have held fairly stable over time it has allowed the company to focus on its low cost leader strategy and experience unparalleled growth. The company came in second on the 2011 Fortune 500 list and Wal-Mart produced $446,950 million in revenue in 2011, and possessed 10,130 total store locations as of today, including Wal-Mart U.S., Wal-Mart International, and Sam's Club (Guenette, 2012).
2. What are its main competitive advantages?
Wal-Mart's primary competitive advantage comes from the focus of...
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