Wal Mart Stats
Wal-Mart Survey Analysis
In order to begin addressing two key research questions, how can Wal-Mart ensure decent quality products and simultaneously keep consumers happy with prices and how would Wal-Mart keep the costs of its products down, a survey of Wal-Mart customers was taken. Attitudes towards prices, quality of products, and overall shopping experiences were collected and analyzed via in-person questionnaires/surveys to consumers exiting Wal-Mart stores after shopping. All responses were recorded on a Likert scale of 1-5, with 5 representing high satisfaction or strong agreement and 1 representing extreme dissatisfaction or strong disagreement. The following paragraphs assess the quality of this survey and its results in terms of addressing the research question.
Validity and Reliability
The research questions themselves as detailed above are very valid questions to be asked of Wal-Mart, a company that built its business model on the ability to offer low-priced goods to consumers while of course still satisfying consumer demands for quality and performance (Wal-Mart, 2012). Understanding how a balance is struck between the two competing elements of low price and high quality in order to achieve customer satisfaction, not only in products but with the shopping experience as a whole, is quite a valid approach to analyzing and perhaps improving Wal-Mart's business. While the specific data...
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