Verified Document

Vision Company Background Company Overview Clear Vision Essay

¶ … Vision Company Background

Company Overview

Clear Vision is a premier manufacture of cutting edge personal vision solutions. The company's new breakthrough product, Liquid-Drop Contact Lenses, will create an entirely new niche in the eye care industry. The company is headquartered in the U.S. And manufactures their products domestically. The entire production facility is FDA approved and the company produces high quality goods that are all focused on the eye care industry. The company has been in business for over fifteen years and has experienced massive growth. The company's biggest drive of growth has been innovation and the company is looking forward to the launch of its next generation product to spring board the company's growth once again. The company is also anticipating getting its certification to begin tapping into the European market for foreign expansion.

Mission Statement

Clear Vision, Inc. will be the world's premier provider of contact lens goods and accessories. Our mission is providing value to people to help them see clearly while also making them as comfortable as possible.

Marketing Plan

Product Position Overview

The introduction of contact lens gave consumers and alternative to eye glasses. Liquid-Drop Contact Lenses will give consumers an alternative to traditional contact lens. They are significantly lighter and less dense than traditional lens and therefore give users a feeling of barely having a contact lens in at all. The superior wear-ability that the lens offers put them in a whole new category of eye care devices. Many customers can hardly tell that they are wearing anything at all. The technology that offers this performance is not inexpensive and the products demand a premium in the...

Therefore the target market will consist of people who are in the market for the premium contact lens.
Potential Audience

It is often difficult to generate a report on the total market for contact lens. In recent years the total market size has stayed relatively constant with the U.S. market valued at approximately $2.4 billion at the manufacturer level in 2012. (Nichols, 2013). The market for contact lens has not grown in equal segments; rather the market for soft lens has grown faster than other segments. Furthermore, the latest economic downturn has made many customers consider various substitute products such as glasses so that they could save money. However, our target market will consist of the segment of potential consumer that are looking for quality and innovative designs so that they can be as comfortable as possible with their vision correcting lenses. The U.S. is slowly progressing through an economic recovery and the worldwide market is also predicted to grow 8.6% over the period 2012-2016 (Wood, 2013).

Entry into the European market would also be a prime target since their market is similar to the U.S. market and the same niche could be found there as well. The European market has a total growth rate of 9.69% of the 15-64 years old population wearing contact lens, the Nordic region (DE-FINO-SE) is leading the penetration ranking, ahead of new second, Switzerland (7.77%). Assuming 50% need vision correction, the Nordic region has an almost 20% penetration rate while the lowest is Germany (2.96%) (Euromcontact, 2009). There is also the possibility that a free-trade agreement may be signed in the future between these two economic powerhouses that would make trade much easier (Marshall, 2013)

Ps

Product

Liquid-Drop…

Sources used in this document:
Works Cited

Euromcontact. (2009). A Comparison of Soft Contact . Retrieved from Euromcontact: http://www.euromcontact.org/documents/2009_publication.pdf

Marshall, A. (2013, May 12). Large Corporations Seek U.S. -- European 'Free Trade Agreement' to Further Global Dominance. Retrieved from Different Lens: http://andrewgavinmarshall.com/2013/05/12/large-corporations-seek-u-s-european-free-trade-agreement-to-further-global-dominance/

Nichols, J. (2013, 1-1). Contact Lens 2012. Retrieved from Contact Lens Spectrum: http://www.clspectrum.com/articleviewer.aspx?articleID=107853

Wood, L. (2013, March 27). Research and Markets: Global Contact Lens Market 2012-2016: Johnson and Johnson Vision Care Inc., Alcon Inc., CooperVision Inc., and Bausch & Lomb Inc. Dominate the Market. Retrieved from Business Wire: http://www.businesswire.com/news/home/20130327006076/en/Research-Markets-Global-Contact-Lens-Market-2012-2016
Cite this Document:
Copy Bibliography Citation

Related Documents

Business Ethics Company Overview Ethics and Code
Words: 1709 Length: 4 Document Type: Case Study

Business Ethics Company Overview Ethics and Code of Conduct Guiding Principles Our Ideology; Our Objectives; Our Core Values that shape us; As a part of my Business Ethics lesson I have a task to criticize and improve my company's code of ethics, before doing that I want to briefly explain about my company; MLS Holding and what we do? The most effective statements in regard to business ethics are rooted in the strategic vision of an organization

Responsibility of Companies Has Historically
Words: 9542 Length: 35 Document Type: Term Paper

These claims are virtually all based on the concept that corporations - particularly multinationals -- should be held accountable for their actions within their sphere of operations. "Corporations, for their part, have responded in numerous ways, from denying any duties in the area of human rights to accepting voluntary codes that could constrain their behavior" (Ratner, 2001, p. 436). In fact, this very point is echoed throughout the literature; for

Yahoo Company Analysis Yahoo Is a Leading
Words: 2452 Length: 8 Document Type: Research Paper

Yahoo Company Analysis Yahoo is a leading global internet and digital media services company, among the first internet search businesses. The company was created by Jerry Yang and David Filo in 1994. It continues to grow and differentiate its portfolio of services. The search engine comes with electronic mail services, news portals, social media products, and finance engine and web directory. The social media segment entails content sharing, expert networks, and

Strategic Planning for Training Companies
Words: 16101 Length: 55 Document Type: Term Paper

" Of these respondents, over 50% of them stated that they lack a disaster recovery plan (Anthes, 1998). However, most of the problems stem from the lack of communication at the corporate level. (Hawkins, et al., 2000). Business Continuity Plans (BCP) and other forms of strategic planning are no longer a luxury, but a must-have factor and an important element of any organisation's risk management system. Organisations are increasingly dependent upon

Westinghouse Public Relations Historic Overview and Job Over
Words: 1805 Length: 7 Document Type: Term Paper

Organizational Structure According to Pugh (1990), the organizational structure is an instrument that appears from the need to fulfill the organizational aims and objectives with the tools and activities that are available. Following the way that this process is managed, several types of organizational structures can be identified, including pre-bureaucratic structures, bureaucratic and post-bureaucratic structures, functional structures, divisional structures and matrix structures. Westinghouse organizational structure falls into several different categories. On one

Oakmont Country Club the Background
Words: 1799 Length: 5 Document Type: Research Paper

" Johnny Miller, famous golfer and tournament champion in the 1970s and early 1980s. (Dulac, Oakmont Country Club: Awakening the Beast, 2007) "You can hit 72 greens in regulation in the Open at Oakmont and not come close to winning." Arnold Palmer, famous golfer. (Dulac). "The golf course is going to be one of the toughest tests we've ever played in a U.S. Open, especially if it's dry, it will be unreal

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now