¶ … Vision
Company Background
Company Overview
Clear Vision is a premier manufacture of cutting edge personal vision solutions. The company's new breakthrough product, Liquid-Drop Contact Lenses, will create an entirely new niche in the eye care industry. The company is headquartered in the U.S. And manufactures their products domestically. The entire production facility is FDA approved and the company produces high quality goods that are all focused on the eye care industry. The company has been in business for over fifteen years and has experienced massive growth. The company's biggest drive of growth has been innovation and the company is looking forward to the launch of its next generation product to spring board the company's growth once again. The company is also anticipating getting its certification to begin tapping into the European market for foreign expansion.
Mission Statement
Clear Vision, Inc. will be the world's premier provider of contact lens goods and accessories. Our mission is providing value to people to help them see clearly while also making them as comfortable as possible.
Marketing Plan
Product Position Overview
The introduction of contact lens gave consumers and alternative to eye glasses. Liquid-Drop Contact Lenses will give consumers an alternative to traditional contact lens. They are significantly lighter and less dense than traditional lens and therefore give users a feeling of barely having a contact lens in at all. The superior wear-ability that the lens offers put them in a whole new category of eye care devices. Many customers can hardly tell that they are wearing anything at all. The technology that offers this performance is not inexpensive and the products demand a premium in the...
Business Ethics Company Overview Ethics and Code of Conduct Guiding Principles Our Ideology; Our Objectives; Our Core Values that shape us; As a part of my Business Ethics lesson I have a task to criticize and improve my company's code of ethics, before doing that I want to briefly explain about my company; MLS Holding and what we do? The most effective statements in regard to business ethics are rooted in the strategic vision of an organization
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