S. And especially in prepaid and pay-as-you-go cell phones vs. consumer privacy is a continued debate. The fact that those looking to do illegal transactions and not have their numbers traced prefer prepaid phones due to their lack of accountability is putting Virgin Mobile USA in an ethical bind. They cannot willingly give up consumer data, only to the extent the Patriot Act requires it. The ethics of this are challenging when the reliance on customer data for new business growth is also taken into account. The need for transparency and the defining of trust-based measures of performance and privacy is critical however for Virgin Mobile USA to hold onto their customers (McCole, Ramsey, Williams, 2010)
Conclusion
Virgin Mobile USA shows how to successfully implement a Joint Venture that includes system and process integration. The focus on creating a unified data architecture including SOA frameworks to support Web Services gives the company greater agility and flexibility in responding to the needs of their...
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