Strategic Marketing
Verizon operates under a marketing orientation. The product/service offering of Verizon does not differ all that much from that of its competitors. Thus, Verizon is in a position where it must use marketing to increase its sales. Close attention is paid to things like pricing and distribution -- for example what Verizon's service areas are and where they place their stores -- because those are things that attract customers. The Verizon brand is another focal point for this marketing orientation, and it is important that the company builds a stronger brand reputation and higher brand visibility than its competitors. It is difficult to differentiate between the major providers in telecom, so there is a high level of marketing emphasis in order to help Verizon do just this.
Verizon offers a number of different plans for its customers. The Verizon service is fairly generic, but the company does alter how it packages the service, and this is particularly with respect to pricing. Verizon seeks to package its pricing -- the combination of features that come at a certain price -- in a way that best meets consumer needs, and is also competitive with the plans that are offered by the competition. One of the offerings that the company has is called Verizon Edge. What this...
Verizon Communication Telecommunication industry is one of the fastest growing industries in the world, with advancement in internet technology, advancement in trade and commerce, social dynamics and an ever-expanding global market. Telecommunication has become one of the most essential mediums that facilitate communication, interaction and transaction in both social and economic platforms. To this end, many companies have invested billions of dollars worldwide in an attempt to rip some of the
Strategic Planning & Strategy Formulation Case: Strategic Planning & Strategy Formulation Case Assignment -- Comcast Comcast's Current Strategy Current Event Blog Discussion Question: Strategy Planning and Formulation Case Strategy Implementation & Evaluation Current Event Blog 4 -- Strategy Implementation & Evaluation Discussion Question: Strategy Implementation and Evaluation Reflective Discussion Case: Strategic Planning & Strategy Formulation Case Assignment -- Comcast Comcast's Current Strategy Comcast has developed a current business strategy that is completely focused on the customer. The company has positioned itself at the "intersection
Verizon: Strategic AnalysisIntroductionVerizon Communications Inc. is a leading telecommunications company operating in the United States. With a comprehensive portfolio of wireless and wireline communication services, Verizon caters to a wide range of customers, including consumers, businesses, governments, and educational institutions. This introduction will provide an overview of Verizon, followed by an analysis of the company\\\'s 10-K report. Additionally, a brief literature review will highlight key research and insights relevant to
Verizon Communications, Inc., Fiscal Year 2010 Verizon Communications, Inc. (NYSE -- "VZ") has two business segments Domestic Wireless (operated as Verizon Wireless) and Wireline. These business segments are operated and managed as strategic business units and organized by products and services. The company uses the so-called "Anglo-American model" or "the unitary system" (Mallin, 2011) which employs a single-tiered Board of Directors which is comprised of a mixture of executives from the
What makes the cloud computing initiatives in the company so transformational is the opportunity to unify the entire customer experience in the consumer, enterprise and mid-size and small business packaging and experiences on a common platform (Verizon Investor Relations, 2012). Today Verizon customers are all running on multiple service platforms depending on their mix of services; with a cloud-based platform there will be consolidation of back-end services and a more
Strategic Management The Case for Diversification Deltacom/Earthlink is facing a challenging operating environment. As a regional player in an intensely-competitive market, we face an uncertain future. We acquired Deltacom in order to facilitate future growth, but a quick look at our financials indicates that our growth has flatlined and our profits declined to almost nothing last year (MSN Moneycentral, 2013). One of the issues is that there was considerable overlap between Earthlink
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