Technology: Use of Technology in Politics
Use of Technology in Politics: Technology
Technology's Political Impact
Technology has changed the way we live our lives, influencing how we work, conduct business, and even interact with each other. Technology has also become an integral and indispensable part of our political processes. No individual perhaps demonstrates the significance of technology in the political arena better than President Barrack Obama. Obama is president today partly because of his aggressive use of social media and technology in his campaign processes. Obama's campaign in 2008 used technology, particularly social networks, online video, text messaging, and email advocacy to raise money and develop volunteers (Rospars et al., 2010). It sent out a billion emails, including unique campaign messages targeted at certain segments of the 13 million members (Rospars et al., 2010).
The campaign created a personalized social network (www.mybarrackobama.com) (MyBO), which allowed members to connect and interact with one another (Rospars et al., 2010). Through this network, volunteers were able to communicate with potential donors, with the platform in the end managing to raise $30 million from personal fund raising pages, and over $500 million from the corporate world (Rospars et al., 2010). Besides fundraising, the MyBO platform allowed volunteers and registered Obama supporters to increase their network by wooing undecided voters within their localities (Rospars et al., 2010). The Neighbor-to-Neighbor tool launched in September, 2008 allowed logged-in users and volunteers to view lists of undecided voters within their vicinity, and make toll-free calls to convince them to join the Barrack campaign. Alternatively, volunteers could conduct door-to-door visits to woo these undecided voters, and get...
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