Verified Document

TV Or Magazine Term Paper

¶ … TV and Magazine Ads. There are five references used for this paper. Americans see numerous advertisements on TV and in magazines, all aim at getting them to spend their money. It is interesting to look at five such ads and who their target audience is.

Household Items

The Libmen Company offers a wide array of products for cleaning the home. Their newest product is the Nitty Gritty Roller Mop which is targeted for the middle-class, homemaker.

The ad promises the product will "get to the nitty, gritty of cleaning a floor (Libmen)."

The company demonstrates this benefit by showing the consumer bristles on the mop, as well as the roller portion.

The consumer is shown the mop being used, further successfully illustrating the virtues of the product.

The product is aimed mainly at middle-class athletes or workers who may be on their feet more than ordinary people.
The consumer is promised the product will not only eliminate foot odor, but also stresses the fact that it has "podiatric arch supports" which provide extra comfort, causing the buyer to "jump for joy (Odor Eaters)."

Automobile

The Jeep Grand Cherokee in the ad is marketed to the upper middle-class consumer who is a male, outdoor type. The ad illustrates the buyer can reach areas that are not easily accessed by other vehicles.

This ad states the consumer should "never confuse your net worth with your self-worth (Jeep)." This ad campaign is effective since it stresses the…

Sources used in this document:
Works Cited

AT&T Text Messaging Ad. (observed 02 September, 2002 at 1:20 P.M.).

Jeep Grand Cherokee Ad. Time. (2003): 10 February.

Liberman Nitty Gritty Mop Ad. (observed 02 September, 2003 at Noon).

Odor Eaters Plus Ad. (observed 02 September, 2003 at 12:45 P.M.).
Cite this Document:
Copy Bibliography Citation

Related Documents

Television in Australia
Words: 2504 Length: 8 Document Type: Essay

Television in Australia Television itself was quite an invention and made significant changes all around the world. It became common in the United Kingdom and the United States by the end of the Second World War. The American system basically had the commercial system in which government interference wasn't so pronounced. On the other hand, the British system was more government owned and dominated by BBC. The television in Australia has

Television & Movies Made-For-Television Movies
Words: 1591 Length: 5 Document Type: Term Paper

In terms of a feature film like the Spiderman series, there is much revenue to be generated from merchandise, DVD and video sales, tie-in promotions from companies like McDonalds, and spin-off video games. Therefore, the stakes are higher. A feature film producer who has been granted a 200 million dollar budget had better deliver an audience, and deliver it in spades. A telemovie producer, however, working much faster with

Television Ratings Are Most Frequently
Words: 845 Length: 2 Document Type: Essay

(Reilly, 1980) The program had the highest per episode viewer ratings of any before it and the plot has been called "the shot cheered round the world." (Reilly, 1980) Another great example is the M.A.S.H. season finale, as the program held a huge record for most viewers of any finale in television history and the viewership record has served as an enduring benchmark in television until the Super Bowl

TV Commercials the Role of Advertising, Especially
Words: 1753 Length: 6 Document Type: Term Paper

TV Commercials The role of advertising, especially television commercials, in influencing social lifestyles has long been a raging debate between public interests groups, government and industry. Critics believe that advertising imagery, coupled with television programming, preys on susceptible minds. Pro-choicers, on the other hand, point out that freedom of speech and expression constitutes a basic, inviolable constitutional right, and that advertising merely facilitates consumers to exercise choice in their lifestyle decisions.

Television and Its Effects on American Culture
Words: 818 Length: 2 Document Type: Term Paper

Television and Its Effects The extent of television's influence on American cultural values is, ironically, often portrayed on television shows. For example, in an episode of South Park, all the men and boys in town become "metrosexuals," after watching the popular series Queer Eye for the Straight Guy. Queer Eye for the Straight Guy shaped gender norms in the fictitious town of South Park, just as television shows like South Park

TV Show Critique -- Gossip
Words: 2313 Length: 8 Document Type: Thesis

Too bad the only thing suave about him was his outfit. Even if it was only as suave as it could have been if he'd kept the Armani from Barney's" (qtd in Naugle 52). In addition to this, is the constant spreading of lies and rumors to climb up the social ladder and the constant intrusion into the lives of other people could also teach teenagers to be uncompassionate and

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now