¶ … TV and Magazine Ads. There are five references used for this paper.
Americans see numerous advertisements on TV and in magazines, all aim at getting them to spend their money. It is interesting to look at five such ads and who their target audience is.
Household Items
The Libmen Company offers a wide array of products for cleaning the home. Their newest product is the Nitty Gritty Roller Mop which is targeted for the middle-class, homemaker.
The ad promises the product will "get to the nitty, gritty of cleaning a floor (Libmen)."
The company demonstrates this benefit by showing the consumer bristles on the mop, as well as the roller portion.
The consumer is shown the mop being used, further successfully illustrating the virtues of the product.
The consumer is promised the product will not only eliminate foot odor, but also stresses the fact that it has "podiatric arch supports" which provide extra comfort, causing the buyer to "jump for joy (Odor Eaters)."
Automobile
The Jeep Grand Cherokee in the ad is marketed to the upper middle-class consumer who is a male, outdoor type. The ad illustrates the buyer can reach areas that are not easily accessed by other vehicles.
This ad states the consumer should "never confuse your net worth with your self-worth (Jeep)." This ad campaign is effective since it stresses the…
Television in Australia Television itself was quite an invention and made significant changes all around the world. It became common in the United Kingdom and the United States by the end of the Second World War. The American system basically had the commercial system in which government interference wasn't so pronounced. On the other hand, the British system was more government owned and dominated by BBC. The television in Australia has
In terms of a feature film like the Spiderman series, there is much revenue to be generated from merchandise, DVD and video sales, tie-in promotions from companies like McDonalds, and spin-off video games. Therefore, the stakes are higher. A feature film producer who has been granted a 200 million dollar budget had better deliver an audience, and deliver it in spades. A telemovie producer, however, working much faster with
(Reilly, 1980) The program had the highest per episode viewer ratings of any before it and the plot has been called "the shot cheered round the world." (Reilly, 1980) Another great example is the M.A.S.H. season finale, as the program held a huge record for most viewers of any finale in television history and the viewership record has served as an enduring benchmark in television until the Super Bowl
TV Commercials The role of advertising, especially television commercials, in influencing social lifestyles has long been a raging debate between public interests groups, government and industry. Critics believe that advertising imagery, coupled with television programming, preys on susceptible minds. Pro-choicers, on the other hand, point out that freedom of speech and expression constitutes a basic, inviolable constitutional right, and that advertising merely facilitates consumers to exercise choice in their lifestyle decisions.
Television and Its Effects The extent of television's influence on American cultural values is, ironically, often portrayed on television shows. For example, in an episode of South Park, all the men and boys in town become "metrosexuals," after watching the popular series Queer Eye for the Straight Guy. Queer Eye for the Straight Guy shaped gender norms in the fictitious town of South Park, just as television shows like South Park
Too bad the only thing suave about him was his outfit. Even if it was only as suave as it could have been if he'd kept the Armani from Barney's" (qtd in Naugle 52). In addition to this, is the constant spreading of lies and rumors to climb up the social ladder and the constant intrusion into the lives of other people could also teach teenagers to be uncompassionate and
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