Market Research
The market research process can be different in the international context. The first issue is that the purpose of the market entry has to be defined. Once this has been established -- suppose the objective is to set up textile manufacturing in Turkey -- then the research can focus on how. There are significant differences that might arise with respect to the access to information in foreign markets, however. While Turkey is relatively transparent, some other markets are not. Turkish firms are exporting to Iraq, for example, but there are no real market statistics for that market. Such firms may be run by Kurds and trading mainly with Iraqi Kurdistan, for example, using connections to bridge the knowledge gap. In addition, where at home one can generally assume the risks are predictable, the risks of operating internationally are not always predictable.
For a firm seeking to do business with the Turkish textile industry, there are numerous resources as a variety of government agencies are charged with promoting the industry. Further, there are producer cooperatives that can be of assistance as well. The Turkish market is modern and sophisticated, such that doing business will be relatively straightforward. With a variety of sources available, market research should be an easy process, and it will likely be easy to match up firm needs with a local Turkish firm, as the Turkish textile industry has a high degree of diversification.
Facts About Turkey
Location -- between the Balkan Peninsula, the Black Sea and the Middle East
Area -- 783,562 km2 (about the size of Pakistan)
Land Boundaries -- Syria, Bulgaria, Armenia, Azerbaijan, Georgia, Greece, Iran, Iraq.
Coastline: 7200km
Climate: Mediterranean, temperate
Terrain: High central plateau, generally mountainous
Natural Resources:...
6 billion cu m in 2005; natural gas export - 0 cu m in 2004; natural gas imports - 21.73 billion cu m in 2004; natural gas proved reserves - 8.495 billion cu m in 2005; current account balance - -$25.99 billion in 2006; exports - $85.21 billion f.o.b. In 2006; exports commodities - apparel, foodstuffs, textiles, metal manufactures, transport equipment; imports partners - Germany 11.7%, Russia 11%, Italy 6.5%,
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