¶ … Trusted Friends
Fast Food Nation: Chapter 2 review "Your trusted friends" (31-59)
One of the most striking aspects of McDonald's is the way in which it markets itself as a 'friendly' organization committed to family values, even while it sells food that is blatantly unhealthy and damaging to consumers' health. The Happy Meals it promotes to children have an innocent quality, even while the food is carefully engineered so that it is full of sugar and salt, and designed to 'hook' children at an early age.
According to Chapter 2 of his famous nonfiction book Fast Food Nation, Eric Schlosser does respect certain aspects of the Ray Kroc legacy. As an entrepreneur, Kroc's achievements are impressive. He began with nothing and built an empire just as vast and dominant as Walt Disney's. Kroc was savvy to the impact children could have on a family's consumption habits. Children would 'nag' parents and grandparents to bring them to McDonald's. In the child-focused culture of the 1950s, this was an ideal way to build a business. Commercials, toys, and playgrounds on the store's premises increased the franchise's child-friendly appeal. Kroc understood that how he sold food, particularly to children, was just as important as how the food tasted. The creation of the iconic Ronald McDonald was also created to appeal to children (Schlosser 40).
Kroc's insight...
Fast Food Nation -- Chapter 2 America without McDonald's, Burger King, Wendy's and other fast food restaurants is difficult to imagine these days, but before Ray Kroc bought the franchise rights to McDonald's in the mid-twentieth century, fast food was not an entrenched part of our culture. In Fast Food Nation,' Eric Schlosser spends the second chapter of his book describing how Ray Kroc paralleled the work of Walt Disney and
Trusted Friend Summary of Eric Scholosser's Essay There are very few living persons in the United States above the age of 5 or 6 who do not know about the Walt Disney Company (Disneyland and Disney World) or about McDonald's ("I'm lovin' It!" is their current ad slogan) fast food franchises. But it is not likely that many Americans know the history of McDonald's and how their founder, Ray Kroc, built
production of food products has changed dramatically over the past several years. Technological changes in machinery, increased use of better and more expedient forms of transportation, and improved fertilizers have all contributed to a more efficient food production process. This more efficient process, however, has not come with some requisite problems. The existing system of delivering food products in the United States is a major contributor to the world's global
McDonald's Integrated Marketing Campaign This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising
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In "Piaf," Pam Gems provides a view into the life of the great French singer and arguably the greatest singer of her generation -- Edith Piaf. (Fildier and Primack, 1981), the slices that the playwright provides, more than adequately trace her life. Edith was born a waif on the streets of Paris (literally under a lamp-post). Abandoned by her parents -- a drunken street singer for a mother and a
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