Verified Document

Transition From Jobs To Cook Book Report

Air Asia is a case of classical management, where the company competes as a low cost producer, in this case of airline service, using the discount airline model. There are many elements of the AirAsia business model that mirror the discount carrier pioneers like RyanAir and EasyJet in Europe. This case will discuss AirAsia's business model. Issue Identification

The management issue for AirAsia is to maintain their low cost business model going forward, while handling intense competition and expanding their footprint. Recent expansions outside of SouthEast Asia have been necessary for the growth of the company but they have also stretched the company thin. Additionally, such moves may require larger aircraft, and may affect how the branding is perceived. But AirAsia has developed a strong route network from its KL hub and needs to find growth somewhere.

Another issue that the company is facing is that with its rapid growth, now 8000 employees, it can be difficult to maintain successfully...

The flat structure aligns with the classical management theory, but at the same time the bigger a company gets, the harder it is to maintain such a structure.
Lastly, there are challenges not listed in the case relating to safety. Low cost carriers try to cut costs, and there are risks that such cost-cutting can compromise safety, something that is an existential threat to any airline. The company lost a plane over the Java Sea, killing all on board. While such incidents happen sometimes in air travel, there is also the fact that the company's rival, Air Malaysia, suffered safety issues at this time as well, creating a negative cloud over the industry, and likely bringing about stricter safety regulations.

3.0 Conclusion

AirAsia has been successful so far, but faces significant challenges for the future. The big question for AirAsia is whether the classical management philosophy that has guided them so far can still be applied going…

Cite this Document:
Copy Bibliography Citation

Related Documents

Ethics and Leadership of Apple With and Without Steve Jobs
Words: 2930 Length: 10 Document Type: Research Paper

Apple Jobs Apple's Post-Jobs Shift From Innovation to Ethicality The death of Steve Jobs would mark a sharp transition in the history of the Apple Company. Driven by innovation under the visionary CEO's watch, Apple would nonetheless be the subject of criticism for its negative ethical performance in areas such as labor rights and environmental compliance. Jobs untimely death would bring new CEO Tim Cook into the office under intense pressure both

Steve Jobs and Apple
Words: 1064 Length: 3 Document Type: Chapter

Apple Culture Change Apple has been through many transformations and cultural shifts throughout its interesting history. The company was founded in a garage in the 1970s and later became the most valued company in the world. Needless to say, there have been many challenges that the company has had to overcome along the way. This analysis will focus on some of the more recent cultural changes that the company has went

College Is a Huge Transition
Words: 1106 Length: 3 Document Type: Term Paper

Therefore, my friendships became deeper and more meaningful after college than before college. I also met people from around the world in college, which expanded my mind and my awareness of other cultures. In high school I mostly had friends from similar backgrounds as me, whereas after college I mostly have friends from diverse cultural and religious backgrounds. Finally, I am a different person psychologically since entering college: whereas I

Functions Management the Purpose of This Report
Words: 2839 Length: 10 Document Type: Essay

Functions Management The purpose of this report is to analyze the leadership and planning systems at Apple Inc. Apple has been one of the success stories of the past decade. Leadership has played a strong role in Apple's success, with the company generally thriving under Steve Jobs and struggling under other leaders. With Jobs' passing, the company faces a challenge of adapting its leadership and planning systems, both of which were

Relfective Analysis Reflective Analysis Personal Reflective Analysis...
Words: 2700 Length: 10 Document Type: Essay

Relfective Analysis Reflective Analysis Personal Reflective Analysis as an Employee Finding employment is one of the benchmarks of any person's life, and a job or training experience can be very rewarding, or it can be one of the worst events in a young life. The power of a work experience should not be underestimated especially when it comes early in one's working life. Since, work is a seminal part of a person's life,

Students With Disabilities Who Did
Words: 17241 Length: 60 Document Type: Dissertation

The shift toward standardized testing has failed to result in a meaningful reduction of high school dropout rates, and students with disabilities continue to be marginalized by the culture of testing in public education (Dynarski et al., 2008). With that said, the needs of students with specific educational challenges are diverse and complex, and the solutions to their needs are not revealed in the results of standardized testing (Crawford &

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now