Verified Document

Transcript Analysis Digital Reach: A Research Paper

The company emerged atop the buzz trouncing Samsung's Galaxy and Apple's iPhone (Siren). Overall, Nokia's global outreach is especially impressive; they have traversed the digital revolution through subtle online marketing strategies geared towards creating a formidable marketing framework to enable the company reclaim its rightful place in the global market. Commentators and researchers alike have commended Nokia's aggressive marketing strategies noting that other mobile manufacturers should emulate it. There is still some room for improvement for the company. For instance, they should put on ad campaigns for online sweepstakes, quizzes and competitions. They should also liaise with mobile service providers such as Sprint and Verizon to bring up special offers (Niccolai).

Conclusion

As the world transforms into a small digital ICT village, marketers have expressed the need to alter the traditional mode of reaching out to consumers. This has called for a paradigm shift in marketing and advertising strategies for major multinational companies such as the Nokia Corporation. The transition into online marketing is a very effective resolution for Nokia since it helps the company to mobilize its economic resources to underpin radical...

Reports from the survey conducted by Tom Ollerton, the director of We Are Social indicated that Nokia is particularly formidable considering they have a high level of influencer relations not to mention the company has put in place an elaborate social media marketing plan. The company has succeeded in establishing a profound digital presence, which is a vital marketing strategy for Nokia since it will enable marketers to respond to customer needs in real time.
Works Cited

Bold, Ben "Nokia Recruits City Analysts to 'Understand Opportunity' of Social Media" Marketing 12 February 2013

Khoury, Rita El "Graphing the Winners and Losers across the Mobile Industry" The Wall Street Journal October 17, 2010

Niccolai, James "Nokia buys mapping service for $8.1 billion." IDG News Service (InfoWorld) 1 October 2007.

Niccolai, James "Nokia Lays Plan for More Internet Services." IDG News Service (New York Times) 4 December 2007.

Reardon, Marguerite. "Nokia introduces mobile ad services." CNET News.com. 6 March 2007

Siren, Ritva. "dotMobi: a Key Enabler for the Mobile Internet" (PDF). Nokia Research Center 3 August 2012

Sources used in this document:
Works Cited

Bold, Ben "Nokia Recruits City Analysts to 'Understand Opportunity' of Social Media" Marketing 12 February 2013

Khoury, Rita El "Graphing the Winners and Losers across the Mobile Industry" The Wall Street Journal October 17, 2010

Niccolai, James "Nokia buys mapping service for $8.1 billion." IDG News Service (InfoWorld) 1 October 2007.

Niccolai, James "Nokia Lays Plan for More Internet Services." IDG News Service (New York Times) 4 December 2007.
Cite this Document:
Copy Bibliography Citation

Related Documents

Apple and Coca Cola Financial Statement Analysis
Words: 3923 Length: 13 Document Type: Research Paper

Financial Statement AnalysisFinancial statement analysis refers to developing and analyzing a particular company�s financial statements to help with the decision-making processes. It is also essential since it helps external stakeholders such as investors understand its overall condition and evaluate the business value and financial performance. Internally, it is used as a tool to monitor and manage the organization�s finances. A company�s financial statements record essential financial data on all organization�s

Academic Reference Services Information Science
Words: 4610 Length: 15 Document Type: Research Proposal

LibQUAL survey conducted in the year 2007 showed University Libraries students prefer face-to-face interactions with the library staff, and the students would opt for a video chat on information references to instant messaging (IM). Popularity of a media to be used for referencing is used as a character to identify main platforms of obtaining information from the libraries. E-mails, video communication, and a few webcams are also preferably used

Levels of Depression in West Massachusetts
Words: 7607 Length: 25 Document Type: Capstone Project

Running head: DEPRESSION AMONG OLDER IMMIGRANTS DEPRESSION AMONG OLDER IMMIGRANTS 32SummaryThe presentation of the findings has focused on the expected study results based on the criteria specified. The researcher expects that they will answer the proposed study questions to uncover why older immigrant African women struggle to access mental health services in West Massachusetts. Armed with the information, the researcher can then propose service modification as recommended by the social

International Strategic Management Costco Business
Words: 5051 Length: 12 Document Type: Term Paper

The strategy outlines clearly the ethical position of the organization in relation to interactions between consumers and various stakeholders. This is essential in the enhancement of service and products provisions. The organization focuses on the adherence to the law through development and implementation this marketing strategy. This enhances effectiveness and efficiency of the legal interaction between consumers, shareholders, and stakeholders. The organization also pledges to take quality care of

High School Art Education Classroom in a Latino Culture
Words: 2878 Length: 10 Document Type: Essay

The Importance of Digital Technology Fitting into High School Art Education Classroom in a Latino Culture Bibliographic Annotation Fuller, B., Lizárraga, J. R., & Gray, J. H. (2015). Digital media and Latino families: New channels for learning, parenting, and local organizing. New York, NY: Joan Ganz Cooney Center at Sesame Workshop. Digital knowledge is an essential tool for strengthening expertise in a community. Children are now more than before exposed to a wider

Zangle or Parent Connect Is
Words: 4814 Length: 15 Document Type: Term Paper

Free access for students and teachers will be available at school and home at any time (Charp, 2002, p. 10). Schools have also been helped by funding from corporations of various types, many of which see the need for a workforce in the future that is fully adept at using the new information technology, or that has some stake in assuring that a well-trained public is developed. Companies focusing on

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now