Verified Document

Traditional And Digital Markets The Term Paper

Because of these factors being taken into account, the online market has gone through much more rapid market consolidation over time, as is shown in the analysis of competitors in Figure 1.

Figure 1: Market Shares of e-Commerce book Retailers

In contrast, the value chain for traditional book retailers is far more difficult to replicate from a competitive standpoint and pricing is driven my multi-tier distribution channels. The result is a much more fragmented competitive landscape as is shown in Figure 2.

Figure 2: Market Share Traditional Market

Conclusion

What differentiates the e-commerce value chain and corresponding digital market vs. The traditional market is that accuracy...

Comparing the pricing structures of each of these industries illustrates how critical the role of multi-tier distribution is in traditional markets, and how essential the ability to tailor experiences and build trust is online (Alwi, Da Silva, 2007).
References

Syed Alwi, S., & Da Silva, R.. (2007). Online and Offline Corporate Brand Images: Do They Differ? Corporate Reputation Review, 10(4), 217-244.

Porter, Michael E., & Millar, Victor E.. (1985, July). How Information Gives You Competitive Advantage. Harvard Business Review, 63(4), 149

Ya-Yueh Shih, & Kwoting Fang. (2005). Customer defections analysis: an examination of…

Sources used in this document:
References

Syed Alwi, S., & Da Silva, R.. (2007). Online and Offline Corporate Brand Images: Do They Differ? Corporate Reputation Review, 10(4), 217-244.

Porter, Michael E., & Millar, Victor E.. (1985, July). How Information Gives You Competitive Advantage. Harvard Business Review, 63(4), 149

Ya-Yueh Shih, & Kwoting Fang. (2005). Customer defections analysis: an examination of online bookstores. The TQM Magazine, 17(5), 425-439.
Cite this Document:
Copy Bibliography Citation

Related Documents

Marketing Plan for a Digital Books Publishing House
Words: 2708 Length: 8 Document Type: Marketing Plan

Digital Book Production Practical advice on publishing eBooks. Which digital formats and platforms to convert to... pdf, ePub, Kindle, etc.. Lipton (2014) in his study assessed the current norms of the digital printing industry with focus on publishing and copyrights in America and European Union. He reveals that popular eBook formats are few rounding up in single digit figures. In case of United States, the industry frontlines such as Amazon, Apple and Barnes

Marketing Strategy in the Digital World
Words: 3993 Length: 15 Document Type: Thesis

Digital World and Luxury Brands Why do companies need a digital marketing strategy? What is the importance of digital marketing strategy in a company? The simplistic answer is the loss of opportunities and business. Digital marketing strategy formulation helps in making informed decisions about ones foray into digital marketing arena and ensuring that all the hard work is focused towards the fundamentals of digital marketing, which happen to be the most pertinent

Digital Technologies an Investigation Into the Effects
Words: 8585 Length: 30 Document Type: Essay

Digital Technologies An investigation into the effects of DIGITAL TECHNOLOGIES on U.S. PRINTING INDUSTRY US Printing Industry Business Segmentation of Print Market Industry Trends Traditional Printing Digital Technology for Printing Effects of Digital Technology on Printing Industry Graphic Designing Work Flow Redefined Repurposing Strategic Integration Digital Media to Plate Advantages Disadvantages Challenges of Digital printing Industry Comparison of views on Issues Similar conclusions of Research Critical Aspects of Methodology Gaps in Research Previous Studies and Current Research Relatedness with Literature in General Method of Data Collection Ethical Considerations Results and Findings Positive Impacts of Digital

Digital and Physical Presence: Advertising Needs Digital
Words: 851 Length: 2 Document Type: Essay

Digital and Physical Presence: Advertising Needs DIGITAL AND PHYSICAL Space and place in terms of business refer to online and brick-and-mortar presence. Many organizations today enjoy both since website presence has become exceptionally critical for reaching a wider audience and more customers. Marketing has become easier with online presence but at the same time, it also needs to be used effectively in order to reach the right set of customers. We must

Digital Television and the Law
Words: 4106 Length: 10 Document Type: Term Paper

The technological capabilities of digital television are enormous, and the future of digital television can be seen as being on par with web pages and compact disc technology, all through the television. The broadcasting standard, however, can be traced back to the time when analogous television was first introduced as a viable medium in the time of World War II. It was in 1940 that the NTSC - National

Digital Imaging in the Hospital
Words: 2187 Length: 6 Document Type: Term Paper

It uses a great deal of expensive and cutting-edge technology, and none of this is cheap. While DR can do a great deal for a hospital radiology department, that department also must have the funds available to support what needs to be purchased and accomplished where DR is concerned if the department chooses to use this technology. Image Quality Image quality, other than cost, is quite probably the largest issue that

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now