Because of these factors being taken into account, the online market has gone through much more rapid market consolidation over time, as is shown in the analysis of competitors in Figure 1.
Figure 1: Market Shares of e-Commerce book Retailers
In contrast, the value chain for traditional book retailers is far more difficult to replicate from a competitive standpoint and pricing is driven my multi-tier distribution channels. The result is a much more fragmented competitive landscape as is shown in Figure 2.
Figure 2: Market Share Traditional Market
Conclusion
What differentiates the e-commerce value chain and corresponding digital market vs. The traditional market is that accuracy...
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