Note: correlations do not indicate cause. Changes in style of offline media, if apparent, may be due to any number, or composite, of factors.
In order to encourage people to answer, question will be minimal. I will use a Likert scale with some questions being open-ended and others being closed. I would also pilot survey on a reflective population sample beforehand in order to ensure understanding, clarity, and relevance of questions. I would furthermore process study with IRB beforehand so as to screen for possible ethical concerns and have an objective group of associates read and decipher results so that misinterpretation will be prevented. Participants too may be approached for feedback in order to ensure that their responses have been correctly deciphered.
Variables / Concepts:
The independent variable is 'social media'. The dependent variable is 'traditional media.
Instrument analysis:
QUAL: phenomenological / textual analysis
QUAN: Survey
Data analysis:
QUAN: SPSS. Correlation
QUAL: Textual analysis.
Consent:
QUAN: The CEO of the various media outlets will be approached and his permission solicited for study. The...
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