Integrated Marketing Communication is the activity that entails design of effective messages to reach a target audience. The audience in such endeavor is the targeted individual that may also be a part of a class or group. The focus of the activity is to alter, form, or construct attitudes. It follows that the communication should make a lasting impact that evokes a long-term or short-term response to the message delivered.
There are chiefly two ways of transmitting such messages. The first one is through personal meetings and interaction. This is the direct and what is known as 'human-touch' method, where assurance is guaranteed through gestures like a warm handshake, a pat on the back and confident, reassuring facial expressions and a positive body language. Such communications involves the services of sales representatives, customer service personnel or even repair department personnel who can pass on the relevant message adequately. In the IMC program design, they play an important role and should be an invariable part of marketing communication exercise (Advertising Design, n.d.).
The second method is a faster one reaching many individuals simultaneously. Broadcast media like radio and TV are the conventional channels through which messages can be conveyed. These media channels do not possess the same human touch that the sales representatives or customer service personnel carry. The design team in the marketing communication...
Specifically, both the literal meaning of the sentiment "You mean more to me than anything else in the world" and also the actual purpose of a life insurance policy itself demonstrates love for the beneficiary. Finally, in this case, the Pathos approach is perfectly consistent with the Logos approach; in fact, it is arguable that it is only the logical implications and concepts that give rise to any reason
Likewise, her mannerisms, body positions, movements, facial expressions, makeup, and her attire selected for the commercial reinforce sexuality and physical attractiveness throughout (Gerrig & Zimbardo, 2001). Logos: The appeal to logic takes the form of the only spoken words in the advertisement. The words "sexy," "powerful," and "attitude" are repeated throughout the commercial, uttered in a sexual, breathy female voice. The clear message is that use of the product will increase a
Advertising and public relations serve to communicate ideas and convince the audience of something. Politicians are among the most prolific advertising spenders during election campaigns and can have enormous public relations machines. This is especially true of Presidential candidates, who must first run for their party's nomination and then must run for President. We know that Hillary Clinton went from frontrunner to loser in the race for the Democratic Presidential
"Given such preferential consumer demand, most chocolate production is done within the country" (Hui-lin et al., 2001, p. 3). Technological. Fuji Oil, Nestle and Mars are the only three companies among the top ten chocolate assignees with patents in all relevant patent classes as shown in Table 4 below. Table 4. Mars Incorporated Patent Classes: Top Chocolate Technologies and Subtechnologies. Source: Hui-Lin et al., 2001, p. 8. With 5 patents each in class A23G
Safeguarding the privacy of the respondents is vital. Setting a certain criteria to guarantee the security and privacy of the respondents will be useful like informing the respondents that their names will be kept confidential, their location and company will be mentioned only if they give their consent, participation is completely voluntary, and it cannot be imposed. In any way, no such information will be publicized that can help to
Behavioral analytics are making it possible for companies to combine personas and social networks, gaining invaluable insights into the performance of promotional programs in real-time. In addition to all of these benefits, analytics will make it possible for marketers to fine-tune each element, offer and even digital channel used in the presentation of a promotional offer to a specific audience. By combining all available sources of analytics, marketers will
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now