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Tourism Know In Spite Of Rio's Iconic Term Paper

Tourism Know

In spite of Rio's iconic statue of Christ the Redeemer and its noteworthy names like Copacabana and Ipanema, relatively few international visitors make it to Brazil. According to Smale (2010), Brazil does not even come close to being in the top ten international tourism destinations in the world. Only 5.2 million people visited Brazil in 2010 (Smale, 2010). This is compared with the top spot-holder France at 76.8 million people. The 2014 World Cup is sure to boost Brazil's image in the world's eye, leading to a profitable growth in the nation's tourism industry.

Brazil is actively and consciously using the World Cup 2014 celebrations as a means to draw tourists. Direct and indirect marketing methods as well as developments in infrastructure and social institutions are being designed with tourism in mind. For example, Brazil is improving its airports to the tune of 6.5 billion Brazilian real ($3.4 billion; or £2.3 billion) (Smale, 2011). The investment is likely to pay off, as people who do visit Brazil like it and intend to go back. Surveys show that 96% of visitors to Brazil express a desire or intention to return (Smale, 2011). However, Brazil needs to do more than just revamp airports in its key cities. The country has a bad reputation for crime, something that many tourists might be put off by (Smale, 2011).

After hosting the World Cup in 2014, Brazil is likely to have more money with which to fight crime and improve its public safety. Statistics show...

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Tourism money alone is expected to earn Brazil 9.4 billion reals ("World Cup Brazil 2014," n.d.").
References

Smale, W. (2011). Brazil prepares for major tourism boost. BBC News. Nov 28, 2011. Retrieved online: http://www.bbc.co.uk/news/business-15824562

World Cup Brazil 2014 (n.d.). Retrieved online: http://www.v-brazil.com/world-cup/2014/impact-of-the-world-cup-2014-in-the-brazilian-economy/

Think

In the spirit of Faith Popcorn's futurism and predictions of lifestyle trends, I foresee a wealth of positive trends and opportunities for Brazil as a result of the World Cup 2014. Trends related to Brazil hosting the 2014 World Cup include obvious ones, like the improvement of local infrastructures in Brazil and the overall boosting of the economy as more international companies have faith in the strength of Brazil's institutions. Greater international interest and foreign direct investment means that Brazil's economy will grow even faster, allowing it to resolve some of the social problems and social injustices that are at the root cause of Brazil's crime issues. Therefore, I think that the World Cup 2014 will have a positive effect on improving conditions in the favelas (slums), while helping all…

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Part of the TRIZ method is eliminating contradictions, including technical and physical contradictions. As the ATM technology improves, banks might struggle to keep reserves of cash high enough to meet demands. This will require the government to intervene. Physical contradictions are related to the hardware and/or software upgrades to existing ATM machines and banking systems.

Reference

MindTools: http://www.mindtools.com/pages/article/newCT_92.htm
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