Role of Conferences in the Strategic Development of the Hotel Industry
Case Study of Five Star Hotels in Jordan
Jordan has a rich cultural and archaeological patrimony. Many natural wonders and a particularly welcoming people make tourism a natural resource and vehicle for Jordan's economy.
Conversely, the Jordan tourism industry has demonstrated poor performance in past few years relative to the volatile political situation in the region.
Analyzing both the natural potential for success and the historical evidence for failure within Jordan's tourism industry through scientific research methodology may well provide viable alternatives to current widely held practices and beliefs.
This study will delve into the specific revenue producing areas of developing conferences in Jordan, how to conduct them, facility use and maximization, and the issues that surround successful delivery of this medium. This thesis will also provide data on the means of offering the world a safe, beautiful, and accommodating place to hold symposiums, summits, conferences, workshops, and conventions for business, economic, governmental, and even private use.
Challenges - The Core Issues
In order to compete in the tourism and hospitality arena, certain criteria must be met.
The facility must contain a suitably sized, comfortable, and reasonably adaptable conference hall or auditorium.
The location of facilities must be balanced between the Central Business Districts (CBDs) of the host cities - important for ease of access to a visitor's need for local goods and services - and out-of -- the way tourist sites - equally important to lure the attendees 'off-hours' attention and revenue.
The host site must be able to provide the services of a competent, responsible, and high-level service oriented staff. The staff must be able to coordinate the event or function, manage the inevitable...
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