New Media
This work will propose three potential issues or challenges to address and will identify two potential social media communication tools and describe what could be done to solve each issue using these two tools. According to Graham, (nd) Social media includes social networking platforms including Facebook and Flickr but social media can also be such as "bulletin boards, podcasts, blogs, wikis, etc." (Graham, nd) In fact, social media is "anything where users can participate, create, and share content." (Graham, nd)
Issue to Be Solved
The issue chosen to be addressed in this work in writing is the issue of government failure to adhere to constitutional values in governance in the U.S. House, U.S. Congress, Legislature, and Senate and throughout the country various State and County Courts. This is an issue that is worthy of being addressed since enactment of the Patriot and Patriot II Acts have served to cripple the application of the United States Constitution and most specifically the Bill of Rights.
This issue is presently under debate by presidential hopefuls and is an issue that is coming to the forefront of the U.S. public attention most particularly since the bank frauds and Wall Street bankers are the focus of the protests throughout the United States. At issue have been such as police enforcement abuses and civil rights violations against American citizens for exercising their Constitutional rights to free speech and assembly.
Therefore, the writer of this study has determined that an E-Book should be published and specifically one that is easy to read, that is informative about the rights of American citizens, and which rights that the Constitution protects and that the Patriot I and Patriot II Acts violate in their application. Two social media tools are chosen for the purpose of spreading the E-Book information, which is targeted both widely and rapidly for the purpose of informing American citizens in sufficient time for their consideration prior to the next presidential primaries.
II. E-Book Publishing and Use of Social Media Tools
Two social media tools have been chosen for the purpose of publicizing and advertising the upcoming E-Book, which was presented in section I of this work in writing. Those social media tools are:
(1) Facebook; and (2) Twitter.
Facebook and Twitter are chosen due to their extensive use as social media communication tools. These websites are utilized in a network that is expansive in its reach and that enables the rapid spread of information and knowledge across the entire globe.
III. Facebook
Facebook is a website, which enables the individual to build their own profile and to add photos and other information about their personal, business and family life. Facebook is a social media tool used by families and friends to stay in touch and that is used for reacquainting between individuals who have not spoken in decades. Facebook is used as a meeting place for individuals with the same interests or history and it is also a website that is used as a social meeting place or in other words, it is used as a virtual club or commons.
IV. Twitter
Twitter, just as Facebook is a social media tool in the form of a website that enables individuals to stay in touch throughout their day or week and that enables those with the same interests or commonalities to meet, speak, listen and collaborate on issues or events that they feel is important.
V. Promotion of the E-Book
Promotion of an E-Book on Facebook and Twitter would be a very easy task as the individual would simply post the information on their homepage and then all of their friends who receive the individual's homepage posts each day would be exposed to the information concerning the e-book, where it can be read, purchased, checked out or otherwise accessed. According to the work entitled "Content Marketing Playbook: 42 Ways to Connect with Customers" published by Junta 42 an E-book is what can be conceived as "a white paper on steroids…a report, generally 12-40 or more pages in length, that presents complex information in a visually attractive, reader-friendly format. The content is both informative and entertaining, the tone, collegial, the format, 'chunky' rather than linear, to facilitate skimming and scanning." (Junta 42, 2010)
The E-Book is cited as a great tool for use in "companies with complex products or services" and in "organizations who can or want to promote thought leaders" and finally as "driving a stake in the ground on an important topic." (Junta 42, 2010) Such is the case in this present study. The three key play points for the e-book is stated to include those as follows:
(1) Develop your distribution strategy early: how will you get your ebook into reader hands?
(2) think visually: make liberal use of bullets, callouts, sidebars, graphs, etc.;
(3) Conclude with a solid call to action: what should readers do next? (Junta 42,...
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