Stiglitz (2009, p. 282) points out that the global economic crisis began first in the developed countries. The fact that developing countries were not sufficiently "rich" to engage in unviable economic practices somewhat cushioned the impact of the crisis on them. Nevertheless, it remains a fact that the crisis has spread to global proportions as a result of both developing and developed countries interacting on a global business scale. Technology today has made it possible for all countries to participate in the economy, which means that a crisis in one country, and especially one as powerful and important as the United States, will inevitably affect the economies of other countries at some point, even if it takes some time for this to occur.
What this means for the study is that countries such as the United States and Kenya need to be aware, at all times of their own economic practices, as well as how they interact with each other. This has an undeniable effect upon the economy of both countries. Hence, when advertising sportswear within both Kenya and the United States, the countries need to be aware that their economic practices need to be sound. Kenya's import and export market of sportswear, for example, will be influenced by the ability of clients to afford the product. The same is true of the United States. The ability of its businesses to globalize their operations will be influenced by the health of its economy, as well as by the general health of the global economy.
The theoretical framework in this case will therefore have to include a component that relates to the global economy and how developing and developed countries influence each other in terms of their income. This will then be specified to relate to the sportswear market and advertising in both countries. Examining the effect of the economic crisis on advertising practices in these countries should also provide valuable insight to inform the study.
In the light of this, Lin (2011,...
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wealth of information for a researcher, but only if the researcher has a clear idea of what he or she wants to study and how the past work of others can be used in order to provide ideas for the future based on the work done in the present. There should be a logical progression from what was done in the past, through what the researcher is doing currently,
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water infrastructure management in the Caribbean. One possible approach to understand this topic is that of systems theory, which would focuses on how changes in 'systems' delivery could be used to improve services but also to target how and why critical failures might occur in this arena. "A system is a collection of part unified to accomplish an overall goal. If one part of the system is removed, the
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