¶ … inflation has a direct impact on exchange rates because it has a direct impact on the purchasing power of both (or all) currencies involved in a comparison of inflation rates. That is, inflation by definition reduces the purchasing power of a currency, and thus if two currencies have different rates of inflation (as they almost always will, on some level or another) they will have different rates of purchasing power reduction. These differing rates of purchasing power reduction lead to different and constantly changing exchange rates, and in fact are a major driver of fluctuations in exchange rates. For example, if the inflation rate is higher in country A than in country B, country A's currency is experiencing a faster reduction in its purchasing power than is country B. This means that the currency in country B. can buy more than the currency in country A, unit for unit and all else being equal, and thus it will take more of currency A to buy some of currency B -- a greater amount of A is needed in order to reach the same purchasing power as B. A company with a foreign investment in production and/or retail sales is also directly impacted by such fluctuations, especially when a currency is free-floating such as the baht in this case. If the company's home country experiences a faster...
In the reverse situation, i.e. rapid inflation of the baht, the company would experience an initial cost savings in production (though wages would eventually need to rise to keep up with inflation) and a reduction in revenue value (that would also be offset by price changes).
Grocery Store by Entrance of Hypermarkets in Bangkok Thailand Small grocery store owners in Thailand are faced with the ever growing threat of foreign -- owned hypermarkets. Hypermarkets are part of a global trend that threatens to destroy the small grocery store. If this trend continues the traditional market structure of Thailand might become obsolete in the future. This research explores strategies that small grocery store owners can employ to
Ethics Computer Marketing Tobacco Dilemma After returning from Ohio on a road trip, some friends informed us that on the way back home while gassing up, they were asked by kids on two different occasions to buy them some cigarettes. Our friends told the kids no on each occasion. What does this isolated observation have to do with the tobacco industry? The tobacco industry has continued to market their products to children throughout
Promoting Cultural Heritage at the Ayutthaya Elephant Farm in Ayutthaya Thailand [under Development Pending Feedback] The focus of this research study is the Royal Kraal in Ayutthaya, Thailand (hereinafter alternatively "the elephant farm" or "Royal Kraal"). As home to more than 90 retired or rescued elephants, the Royal Kraal in Ayutthaya represents an important resource for the Kingdom of Thailand and elephant conservationists around the world. The importance of the Royal Kraal
AVON Calls on Foreign Markets Avon believed that having regionalized new product development centers, supply chain operations, marketing and sales divisions would make them more competitive in foreign markets. Ironically the exact opposite happened, as the case illustrates. Avon's performance was drastically reduced and the duplication of effort crippled the organization. Unfortunately the highly decentralized, market-driven organizational structure that Avon had such high expectations for failure to deliver the results needed
Patients are instead at the mercy of their insurance companies for determining the extent of care they receive and where they receive it. Any patient who wants a procedure or a medication not covered by their plan and any patient whose insurance company denies coverage of certain procedures is forced to foot the bill themselves. In most cases the bills are outlandish and only the very wealthy could afford
Tobacco Dilemma This case study is about how the tobacco industry has been selling their products to third world nations. After returning from Italy, my mother told me that while eating in an Italian McDonald's restaurant she noticed that not only did they sell those artery clogging deep fried apple pies no longer available in the United States; they were also using Styrofoam packaging that has been outlawed in the U.S.
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