Verified Document

Tesla Motors Became A Public Traded Company, Essay

Tesla Motors became a public traded company, (NASDAQ stock quote code: TSLA), earlier this year. You are the Channels Manager for Tesla Motors. How do you think Tesla has developed its distribution strategy, i.e. what were the most important things to have been considered? With the launch of the model S. sedan due in 2012, how would you further develop the distribution strategy over the next five years, and why? Tesla Motors is an innovative U.S. car manufacturer that is making a high performance electric sports car called: the Roadster. They have announced production plans for a new models including: a four door sedan and the S. series (which are to be delivered in 2012). The company's goals are to: take mainstream EVs (electric volt technology in automobiles) and make them accessible to consumers. Its strategy has three prongs to include: selling its own vehicles through its showrooms / online; it has high-end power train components (in comparison with other automakers); it leverages its...

At the same time, they are able to provide environmentally friendly cars to the general public. ("Tesla's Future," 2011)
The distribution strategy:

The distribution strategy of the company is to: use own showrooms and online sales to effectively reach out to customers. The basic idea, is that if more prospective buyers come to these showrooms (regardless: if they are looking at buying the car or not), this will create favorable images about the vehicle. At which point, they can begin to share these positive experiences with other consumers.

At the same time, Tesla is striving to bring: the feel of an Apple store and favorable experiences to car sales. As of yet, there is no way to know if: the success of this business model will work. This is because buying electronics and cars are two completely different things. As, they are attempting to reach out to new customers…

Sources used in this document:
Bibliography

Tesla's Future: (2011) Will Another company be in the Driver's Seat? Fool.com. Retrieved from: http://www.fool.com/investing/general/2011/03/30/teslas-future-will-another-company-be-in-the-drive.aspx

Tesla Targets 50 auto showrooms with an Apple Twist. (2011). Green Tech Media. Retrieved from: http://www.greentechmedia.com/articles/read/tesla-targets-50-auto-showrooms-with-an-apple-twist/
Cite this Document:
Copy Bibliography Citation

Related Documents

Tesla Motors Foreign Entry Analysis
Words: 3886 Length: 13 Document Type: Research Paper

Foreign Entry Analysis – Developed Country Introduction In recent years, Tesla has grown to become one of the most renowned and successful companies in the US and across the globe. Tesla, Inc. is a clean company and a pioneer in electric vehicles with its headquarters in Palo Alto. It is a publicly-traded firm listed on the Nasdaq with the symbols TSLA (Agence France-Presse, 2010). The company is involved in the designing, developing,

High Gas Prices on the
Words: 12212 Length: 44 Document Type: Term Paper

The former might be, 'What specific...' [while] Less structure might be exemplified by: "Please respond to the following in your own words: I....'" (Dereshiwsky, 1999) in addition: adding some open-ended items such as these to a more traditionally scaled quantifiable survey, such as one with Likert-scaled attitudinal items, and/or "check/off" questions on demographic background variables, is a good way to make the survey "multimethod" in nature. This is because you'd

Entry Strategy Into the German Market
Words: 7600 Length: 20 Document Type: Term Paper

Strategic Planning for Market Entry Barriers to Entry Market Challenges Trade Barriers Standards EU Regulations Conformity Assessment Product Certification Accreditation Market Entry Strategy Selection Franchising Joint Ventures/Licensing Licensing Agents, Distributors and Trading Houses Agents Distribution and Sales Channels E-Commerce Germany EU Regulations Strategic Alliances, Licensing and Franchising Joint Ventures Foreign Direct Investment Finding the Right Partner Negotiating a Partnership Agreement The Agreement Checklist Have the salient points of the agreement been agreed upon in principle? Participants and their Roles Negotiation Baselines Section 10: Managing International Business Operations Exit Strategies Conclusion Introduction In this work, the case study of Tesla Motors has

How Apple Manages E-Marketing - An Analytical Assessment
Words: 16933 Length: 50 Document Type: Dissertation

E-Marketing Strategies at Apple Orchestrating rapid new product development cycles that in many cases deliver products and services that create new markets, while at the same ensuring the continual strengthening and fidelity of a global brand is a daunting strategic challenge. Incorporating the most effective approaches to Integrated Marketing Communications (IMC) strategies today across a spectrum of established and emerging e-marketing channels must be managed with goals in mind first,

Transportation Improvement Plan
Words: 6868 Length: 20 Document Type: Research Paper

Toyota Transportation Toyota Beginning and Emergence The Market for the Company The Major Partners and Suppliers Toyota Supply Chain Dedicated Transport Service The Green Supply Chain Transportation Planning Freight Flow of Toyota Speed Reliability The Transport Improvement Plan Dedicated Transport Service Route Mapping Environmental Concerns Integration of services Packaging Division of Duties at the Plant Level for Better Accountability Mapping logistics flows The Future of the Transport Improvement Plan Production by region Sales by region Toyota is the biggest single producer and the second biggest producer of cars in the world, after

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now