If the medium is one requiring intellectual thought and inquiry, then the media is likely to be interpreted as such; likewise, in the case of television, the corollary holds true.
Donna Haraway takes the "medium as the message" statement a few steps further. There is no denying that she sees a powerful connection between the medium and the message. Perhaps, she takes this message a bit too far or a bit too fast (It may just be that I'm not willing to accept her cyborg theory since I'm just beginning to understand the meaning of a cyborg). Specifically, when Haraway wears the hat of media theorist, she sets forth the forward-thinking, modern, and somewhat controversial statement that human beings are so closely linked to the mediums of today that we are actually morphing into half cyborg-half human creatures given our interconnectedness with the medium of computers themselves and their intrustion and/or interconnectedness to our lives: "We are all chimeras, theorized and fabricated hybrids of machine and organism; in short, we are cyborgs" (Haraway 15a0). Haraway continues to define A cyborg as a: cybernetic organism, a hybrid of machine and organism, and a creature of both fiction and lived social reality.
Works Cited
Barthes, R. (1972). Mythologies. London: J. Cape.
Haraway, Donna. "A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century." Socialist Review . (1985): 150-166. Print.
Haraway, Donna. Simians, Cyborgs and Women: The Reinvention of Nature, . New York, NY:
Routledge Press, 1991. Print.
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