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Technological Advancements And Technology Research Paper

But without the ability to identify these trends and organize the resulting information in a way so that the customer, and not the company, reaps the benefits of such prudence, a CRM solution and its vaunted technological capabilities are virtually useless. Although the particular use of technology and the relevance of its applications varies from enterprise to enterprise, one of the most valued employments of a CRM system is its ability to link various departments within a company in order to maximize the overall company's input. For example, in larger, enterprise-scaled organizations, there is not always a proper exchange of information from the sales department to the marketing team. In an ideal setting, sales and marketing should enjoy a symbiotic relationship in which the best qualities of each department inspire and spur the same sort of exemplary efforts in the other to increase the productivity of each respective segment. A CRM solution can be instrumental in facilitating this sort of relationship by allowing...

Technology can be a very beneficial component of an enterprise, but it is just that -- a component. The ingenuity, work ethic, and vision of the individual employees which comprise an organization is much more valuable, and when combined with the prudent use of technology, can make for a degree of success which can be enjoyed for some time.

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