Verified Document

Technical Writing Quantitative Analysis In Research Paper

However, this distinction was found to be less relevant in the present situation. There was no statistical software identified as being used in this study, nor was there any discussion of what consent procedures were used. The conclusion drawn from this study was that consumer behavior appears to be more rational as researchers are better able to predict this behavior in more situations. Perfect rationality results when either consumer behavior is sufficiently predictable or when it can be predicted from important outcomes influenced by consumer behavior. Thus consumers are becoming more rational as new models more precisely predict consumer choice in more situations. However, some interesting experimental consumer behavior research finds the opposite. This research showed that existing models fail to consider critical variables that can explain significant inconsistency in behavior.

The illusion of conflict can be resolved by understanding the difference between experimental and statistical controls....

This difference explains the obvious and dramatic deviation in the conclusions. Many articles in consumer behavior use experimental controls.
Experimental controls test rationality based on whether earlier absent variables exhibit significant explanatory power holding known explanatory variables constant. Therefore, these articles ask whether previously unexplored variables have noteworthy explanatory power on their own. Many Marketing Science articles utilize statistical controls. Statistical controls test rationality based on the incremental descriptive power of absent variables after taking into account for known explanatory variables. Statistical controls ask whether absent variables have noteworthy explanatory power beyond what is explained by known explanatory variables. In the end both perspectives are correct, but they ask different questions.

References

Shugan, S.M. (2006). Are Consumers Rational? Experimental Evidence? Marketing

Science, 25(1), 1-7.

Sources used in this document:
References

Shugan, S.M. (2006). Are Consumers Rational? Experimental Evidence? Marketing

Science, 25(1), 1-7.
Cite this Document:
Copy Bibliography Citation

Related Documents

Technical Writing - Results Technical
Words: 832 Length: 3 Document Type: Term Paper

Type 1 operational failures were forensically diagnosed as improper reproduction of the original tape tracking pathway. These failures likely reflected a degree of natural ability in visualizing the tape position necessary to restore function. This type of failure identified a missing component of the technical instructions capable of being redressed by the addition of another instructional step. Type 2 operational failures were forensically diagnosed as insufficient physical dexterity in manipulating the

Technical Writing Mixed Methods the
Words: 514 Length: 2 Document Type: Research Paper

The credibility of the cluster profiles was done with representative quotes from the qualitative data. This helped to support the labeling endeavor and strengthen the insights provided by the quantitative data. Data analysis The design for this study was founded upon independent coding of the open ended responses using a qualitative analysis software program, and succeeding principal components and cluster analysis. The first step entailed reading the open-ended responses and analyzing

Multiple Regression Quantitative Analysis Report
Words: 1765 Length: 6 Document Type: Analysis

AbstractThis paper sought to establish the relationship between teamwork\\\'s productivity, job knowledge, the necessary resources to accomplish the task successfully, sick days, and equitable treatment. It highlights how an enterprise\\\'s organizational culture is frequently viewed as a requirement for teamwork inside the firm. This is characterized as the shared values, viewpoints, or opinions of workers within the organization. The report also includes descriptive data and numerous regression analyses that were

Is Technical Analysis Profitable in Silver Market in the Implication...
Words: 7818 Length: 28 Document Type: Dissertation

Technical Analysis in the Implication of Efficient Market Hypothesis on Silver Market The thesis is for the study of simple commonly used technical trading rules, which are applied on silver market. It covers years 1989 to 2005. A famous study carried out by Lakonishok, LebaRon and in year, 1992 has clearly shown that technical analysis can lead to abnormal prices when compared with buy-and-hold strategy. Other studies have been carried out

Technical Instructions for Salvaging Audio
Words: 753 Length: 3 Document Type: Term Paper

On reassembly, you will have to duplicate this exact same tape path in order for the tape to play properly. After noting the precise tape path, pull out enough tape from both sides to permit you to manipulate the ends for splicing them together. Using the scissors, tweezers, and Scotch tape, carefully trim a small piece of Scotch tape to the appropriate size for splicing purposes. Ideally, the adhesive tape

Thematic Analysis of Security Issues
Words: 20201 Length: 78 Document Type: Dissertation

Security Study Travel and tourism are major industries in European countries such as Greece. The hotel industry is dedicated to making the accommodations for their patrons as enjoyable as possible. This means ensuring that hotel guests, visitors, and staff have a safe and secure environment. It is for this reason that many of the larger hotel chains have their own private security personnel who are entrusted to maintain the safety of

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now