¶ … target market will need a number of critical pieces of information. Some of this information will be fundamental, such as the name and address of the business, and possibly the hours, phone number, URL and email address as well. Additional information that the audience will need is about the nature of the store (what it sells) and the nature of the product (handmade, local).
There will be some personal selling involved. The artist/principle will be running the store, along with potentially other staff members. While the artist will clearly have passion for the work, some selling skills will also be required. The artist will train primarily in an informal manner, learning from friends who have sales experience and understand best how to sell to people. There will not be a paid sales force. Evaluation will simply be measured by the sales of the store, and some attention will also be paid to the number of customers who enter the store and make a purchase -- this percentage should improve as the sales skills of the owner improve.
The initial round of communication will carry messages announcing the store and selling its attributes. The store is a unique concept in Davis and this needs to be conveyed. The primary advertising media will be local outlets -- the local newspaper, campus newspapers and possibly local radio. Flyers may also be used during the launch phase. The store's signage will also be...
6Marketing PlanTarget MarketFresh Dog Treats\\\' target market comprises people between the ages of 38 to 55 years. These individuals must have management jobs ranked in the mid-upper level and have an income of $95 000 and more. The group has to have a health-conscious and active mindset when it comes to caring for dogs. They should relate the dogs to children since the only difference is that they have furs,
Quest Diagnostics Competitive Strategy Quest Diagnostics is a company that has a lot of potential in Turkey based on its experience in other countries. The company mainly focuses on patients and physician services with the aim of making health care more effective. Turkey as a country has a challenge of having fewer doctors or medical practitioners than in other countries. However, the country has a growing GDP, with a considerable amount
Marketing in Action MARKETING PLAN Corporate Connection Mission Statement The Humber Room is a full-service restaurant that provides a gastropub as well as a casual dining experience. Located in Humber College's north campus in Toronto, the restaurant seeks to deliver high quality meals and drinks at affordable prices. This is vital for ensuring an unforgettable dining experience for the restaurant's target market, and achieving its overall goals and objectives. Vision Statement The Humber Room aspires to
Marketing Apple; Market Segments, Target Market and Positioning Apple are a well-known high tech firm, developing and selling a range of electrical devices, including but not limited to iPods, iPads, iPhones and iMacs, as well as associated services such as iTunes and the Apple App store. The firm has been very successful, the earnings and the profit margin have both been increasing over the last few years (Apple, 2012). The firm may
Marketing The target market is the specific segment of the market that we are targeting with the launch of our new beverage (Ward, 2013). For this product, the target is boys aged 12-17 who live in middle-class or affluent areas. These consumers have ample spending money, and are a large demographic. In addition, these are formative years for their consumption patterns, so targeting this market will help build our market for
Online E-Business Target Market & Competition Identify Target Market The target market for the online business is the Do-it-Yourself Arts and Crafts supplies industry, the "Hobby Craft Industry." Psychology of Target Market (Analysis) The Hobby Craft market grew 11% in 2011, despite overall stagnation in consumer spending in the same year. (SEC Form S-1, p. 1). The recent expansion of the hobby craft industry has been caused by the recent economic downturn as well
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