Verified Document

Target Audience Understanding Your Target Essay

This assumes that the audience is familiar with these objects. In item no. 4, the author continues to appeal to this same audience by mentioning the convenience and flexibility that technology brings to the entrepreneurial world. The next audience is those who are potential entrepreneurs, but who have made excuses as to why they should not start a business. This segment of the target audience is the most ready to start a business. The author saved the most likely audience for last. This audience is ready to make the changes suggested by the author, once they overcome a few obstacles in doing so. The remaining items address specific obstacles in starting one's own business and how they can be overcome. The largest part of the article is targeted towards those who are close to making the decision to start a business on their own.

In this article, Rosalind Resnick demonstrated how an article can be targeted towards several different articles at the same time. The target audience moved from general...

The author spent the most time with the audience that was most likely to act on the suggestions contained within the article. The final target audience might have many reasons for wanting to start their own business, but they may have fallen prey to some of the excuses that were addressee by the author in the last half of the article. The author solves a problem for the target audience and peaks the interest of the general audience. This article is an excellent example of how choice of the target audience can have an impact on the effectiveness of the message that the author is trying to get across.
Works Cited

Resnick, R. 10 Reasons to Start a Business This Year. 10 January 2011. Wall Street Journal

Online. <

http://online.wsj.com/article/SB10001424052748704739504576068210683828524.html?

mod=WSJ_hpp_sections_smallbusiness >. Accessed January 11, 2011.

Sources used in this document:
Works Cited

Resnick, R. 10 Reasons to Start a Business This Year. 10 January 2011. Wall Street Journal

Online. <

http://online.wsj.com/article/SB10001424052748704739504576068210683828524.html?

mod=WSJ_hpp_sections_smallbusiness >. Accessed January 11, 2011.
Cite this Document:
Copy Bibliography Citation

Related Documents

Audience Style Writing on Websites Webmd and Drugs.com
Words: 496 Length: 2 Document Type: Essay

Audience in Communication Not all websites are written for a general audience. Some websites include technical information geared for professionals in their field. There are also a number of websites that aim to please both types of audiences: those who understand rich technical or scientific jargon and those who do not. This memorandum compares and contrasts two health information websites: WebMD and Drugs.com to illustrate the importance of audience when composing

Understanding Civil Society Through Legalize Marijuana Organizations...
Words: 3120 Length: 8 Document Type: Term Paper

Civil Society Through "Legalize Marijuana" Organizations As microcosms of civil society, collective action groups operate with processes used by civil society but with uniquely tailored processes and results. The National Organization for Reform of Marijuana Laws (NORML) is one example of a collective action group that has used these processes to establish itself, grow, survive and currently flourish. Through intelligent framing, effective resource mobilization and wise use of political opportunity,

Understanding and Using Virtual Teams
Words: 362 Length: 18 Document Type: Essay

Virtual Teams? Reference used will be: DuFrene, D. D., & Lehman, C. M. (2016). Managing virtual teams. Business Expert Press. Although virtual teams can become an integral part of an organization, the lack of evidence-based practice has led to the inability of most organizations to successfully implement virtual teams. There is a need to discover evidence-based practice to allow for increased implementation of virtual teams; research in the topic of virtual teams

Target Market Marketing Plan
Words: 1051 Length: 4 Document Type: Marketing Plan

6Marketing PlanTarget MarketFresh Dog Treats\\\' target market comprises people between the ages of 38 to 55 years. These individuals must have management jobs ranked in the mid-upper level and have an income of $95 000 and more. The group has to have a health-conscious and active mindset when it comes to caring for dogs. They should relate the dogs to children since the only difference is that they have furs,

Understanding the Facets of Social Psychology
Words: 1206 Length: 4 Document Type: Research Paper

History Of Social Psychology Social Psychology studies how people's thoughts emotions and feelings are influenced by what they see, hear or observe from their immediate environment (Feenstra, 2013). It also involves to how the same people respond to these influencers within their living environment. We must appreciate the fact that human beings are sensitive and receptive to all that goes on within their living environment. They react to the stimuli they

Harley Davidson Has Traditionally Targeted an Audience
Words: 1238 Length: 4 Document Type: Essay

Harley Davidson has traditionally targeted an audience of middle-aged men, in recent years targeting "older white male boomers" specifically (Hagerty, 2011). The company's demographic is usually wealthy, since the bikes are not primary means of transportation for most riders. The company has now begun targeting other audiences as a means of sustaining sales levels. Although the company sells its bikes in overseas markets, 71.3% of the company's business comes from

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now